📌 Core Information
🔹 Job Title: Senior Vice President Marketing
🔹 Company: EmmerScale
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing innovative marketing strategies to boost brand visibility and drive business growth across multiple franchise brands.
- Overseeing digital marketing efforts, including social media, email marketing, SEO, and content creation.
- Building and maintaining valuable partnerships with franchisees, industry influencers, and stakeholders to enhance brand reach and impact.
- Leading and developing a marketing team, fostering a culture of collaboration and ingenuity.
- Integrating marketing supports to cater to the unique needs of franchisees while upholding brand consistency.
- Managing the marketing budget, ensuring optimal allocation of resources to achieve marketing objectives while maintaining cost efficiency.
- Conducting market research and staying updated on industry trends to pivot and innovate marketing strategies.
- Acting as a brand advocate, demonstrating the company's core values and mission to position EmmerScale as a leader in the industry.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of franchise systems to successfully drive marketing efforts across multiple brands.
📋 Key Responsibilities
✅ Developing, refining, and executing comprehensive marketing strategies to enhance brand visibility and foster business growth across franchise brands.
✅ Steering digital marketing efforts, with a focus on social media, email marketing, SEO, and content creation, while analyzing campaign data to continually refine strategies.
✅ Seeking and forging valuable partnerships and maintaining excellent relations with franchisees, industry influencers, and stakeholders to enhance brand reach and impact.
✅ Guiding the marketing team to encourage ingenuity and a spirit of collaboration.
✅ Tailoring marketing supports to mesh with the unique needs of franchisees across all brands, ensuring local market nuances are respected while upholding brand consistency.
✅ Overseeing the marketing budget, developing budget plans, monitoring expenditures, and ensuring optimal allocation of resources to achieve marketing objectives while maintaining cost efficiency.
✅ Conducting diligent market research and staying ahead of industry trends to pivot and innovate marketing strategies in response to competitive pressures.
✅ Acting as a brand advocate, demonstrating the company's core values and mission to position EmmerScale as a leader in the industry.
ASSUMPTION: This role involves a high level of strategic thinking, leadership, and collaboration with various stakeholders to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related area of study.
Experience: 5-10+ years of experience within a leadership marketing role, with a clear track record of strategy development and prior exposure to franchise systems.
Required Skills:
- Proven strategic thinking and analytical skills.
- Strong leadership skills that inspire team members and partners.
- Proficiency in Microsoft Office, Google Workspace, and familiarity with current marketing software and tools.
- Exceptional communication skills that bridge gaps and foster strong relationships across all levels of the operation.
- Familiarity with elder care, estate planning, or home services industries (a plus).
Preferred Skills:
- Franchise industry experience, preferably overseeing multiple brands.
ASSUMPTION: Candidates with a strong background in strategic marketing, leadership, and franchise systems will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $150,000+ per year, with bonus potential.
Benefits:
- 401(k) with matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Bonus potential
Working Hours: Full-time, with flexible hours to accommodate remote work.
ASSUMPTION: The salary range and benefits package are competitive for a leadership role in the marketing industry, with additional compensation in the form of bonuses for exceptional performance.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, focusing on home services and home health care.
Company Size: 51-200 employees, offering a mid-sized company environment with opportunities for growth and impact.
Founded: 2023, with a recent establishment that provides ample opportunities for shaping the company's future.
Company Description:
- EmmerScale partners with franchisors to take their business to new levels while offering franchisees the tools, systems, and support they need for their entrepreneurial goals to come true.
- The company's portfolio includes exceptional elder care, estate planning, and home services, empowering individuals through comprehensive services.
- EmmerScale's mission is to be the platform of choice for already great franchises in the home service and home health care industries, taking their vision to new levels.
Company Specialties:
- In-home care
- Senior placement and referral
- Estate sales and business liquidation
- Gutter installation and maintenance
Company Website: www.evivebrands.com
ASSUMPTION: EmmerScale's focus on partnerships and growth opportunities makes it an attractive choice for candidates seeking to make a substantial impact in the franchising industry.
📊 Role Analysis
Career Level: Senior leadership, reporting directly to the CEO or another C-level executive.
Reporting Structure: This role is likely to have direct reports, including marketing managers and specialists, as well as indirect reports across various franchise brands.
Work Arrangement: Remote OK, with the flexibility to work from home or any location within the United States.
Growth Opportunities:
- Potential to shape the company's marketing strategy and make a significant impact on its growth and success.
- Opportunities to expand the marketing team and develop the skills of team members.
- Possibility to grow within the organization as EmmerScale continues to expand its portfolio of brands.
ASSUMPTION: This role offers a high level of responsibility and the opportunity to drive marketing efforts across multiple brands, providing ample room for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement.
Office Location(s): Scottsdale, Arizona (Headquarters)
Geographic Context:
- The United States offers a large market for home services and home health care, with diverse customer bases and franchise opportunities.
- EmmerScale's headquarters in Scottsdale, Arizona, provides a sunny, desert climate and a business-friendly environment.
- The remote work arrangement allows for flexibility in working from various locations within the United States.
Work Schedule: Full-time, with flexible hours to accommodate remote work and collaboration with team members and stakeholders across different time zones.
ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from their preferred location while collaborating with team members and franchisees across the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with marketing team members and/or senior leadership
- Final interview with the CEO or another C-level executive
Key Assessment Areas:
- Strategic thinking and analytical skills
- Leadership and team-building abilities
- Communication and interpersonal skills
- Franchise industry knowledge and marketing expertise
Application Tips:
- Tailor your resume and cover letter to highlight your strategic marketing experience, leadership skills, and franchise industry knowledge.
- Prepare examples of successful marketing campaigns you've led and the results you've achieved.
- Demonstrate your understanding of EmmerScale's mission and values, and how your skills and experience align with the company's goals.
ATS Keywords: Marketing strategy, franchise marketing, digital marketing, brand management, team leadership, market research, campaign analysis, partnership building, budget management, elder care, estate planning, home services.
ASSUMPTION: EmmerScale's interview process is designed to assess candidates' strategic thinking, leadership, and marketing expertise, with a focus on their ability to drive marketing efforts across multiple franchise brands.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Marketing software and tools (e.g., CRM, marketing automation, SEO, social media management)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: Candidates should be proficient in using Microsoft Office and Google Workspace, with experience in marketing software and tools relevant to the role.
👔 Cultural Fit Considerations
Company Values:
- Gratitude: We are grateful in our actions and words.
- Reputation: We care and always do the right thing.
- Opportunity: We create opportunity for others.
- Welcoming: We smile and make everyone feel valued.
- Timeliness: We get things done.
- Hungry: We pursue goals with relentless passion.
Work Style:
- Collaborative: EmmerScale values teamwork and encourages input from all team members.
- Innovative: The company fosters a culture of creativity and continuous improvement.
- Results-driven: EmmerScale focuses on achieving marketing objectives and driving business growth.
Self-Assessment Questions:
- Do I embody EmmerScale's core values, and can I demonstrate them in my daily work?
- Am I comfortable working remotely and collaborating with team members and franchisees across different time zones?
- Do I have the leadership and team-building skills to foster a culture of collaboration and ingenuity within the marketing team?
ASSUMPTION: EmmerScale's company culture emphasizes gratitude, collaboration, innovation, and a results-driven approach, with a strong focus on its core values.
⚠️ Potential Challenges
- Managing multiple franchise brands with unique marketing needs and maintaining brand consistency across the portfolio.
- Balancing the demands of franchisees, industry influencers, and stakeholders while driving marketing efforts that align with EmmerScale's overall strategy.
- Adapting to the remote work environment and collaborating effectively with team members and franchisees across different time zones.
- Staying ahead of industry trends and competitive pressures, requiring continuous learning and innovation in marketing strategies.
ASSUMPTION: This role presents unique challenges related to managing multiple franchise brands, balancing stakeholder demands, and staying ahead of industry trends, requiring a strategic and adaptable mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires experience in franchise systems and a strong understanding of franchise marketing strategies.
- EmmerScale's focus on partnerships and growth opportunities sets it apart from other companies in the home services and home health care industries.
- This role offers a high level of responsibility and the opportunity to drive marketing efforts across multiple brands, providing ample room for professional growth and development.
ASSUMPTION: This role is unique in its requirement for franchise industry experience and offers a high level of responsibility and growth opportunities compared to other marketing roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to enhance brand visibility and drive business growth for a new franchise brand entering the market.
- Conducting market research and analyzing competitive pressures to inform marketing strategies and maintain EmmerScale's competitive edge in the home services and home health care industries.
- Building and maintaining valuable partnerships with franchisees, industry influencers, and stakeholders to enhance brand reach and impact, resulting in increased customer engagement and business growth.
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and partnership-building skills required to succeed in this role, with a focus on driving marketing efforts that achieve business growth and enhance brand visibility.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does EmmerScale support franchisees' unique marketing needs while maintaining brand consistency across the portfolio?
- What are the key priorities for this role in the first 90 days?
- How does EmmerScale foster a culture of innovation and continuous improvement in its marketing efforts?
- What opportunities are there for professional growth and development within the marketing team and the organization as a whole?
ASSUMPTION: These interview questions are designed to assess the role's fit within the organization, EmmerScale's approach to franchise marketing, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workable link provided.
- Tailor your resume and cover letter to highlight your strategic marketing experience, leadership skills, and franchise industry knowledge.
- Prepare examples of successful marketing campaigns you've led and the results you've achieved.
- Demonstrate your understanding of EmmerScale's mission and values, and how your skills and experience align with the company's goals.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
