Senior Vice President (SVP) Growth, Sales, and Marketing

📌 Core Information

🔹 Job Title: Senior Vice President (SVP) Growth, Sales, and Marketing

🔹 Company: Cask NX

🔹 Location: United States

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 15+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving top-line growth and strengthening client relationships
• Leading Sales, Marketing, Pre-Sales, and Business Development teams
• Creating a high-performing revenue engine and expanding into new markets
• Optimizing sales methodologies, playbooks, and go-to-market strategies
• Ensuring data-driven sales forecasting and reporting

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in revenue growth and sales management.

📋 Key Responsibilities

✅ Drive a high-performance sales culture, ensuring quota attainment, pipeline growth, and deal execution

✅ Define and enforce sales methodologies, playbooks, and go-to-market (GTM) strategies

✅ Ensure a data-driven sales forecasting and reporting system with improved accuracy and visibility

✅ Align sales execution with pre-sales and solution consulting, ensuring a frictionless buying process

✅ Optimize sales enablement strategies, improving win rates and reducing the sales cycle

✅ Build and mentor a high-performing sales organization, ensuring strong leadership, training, and performance management

✅ Architect and drive a comprehensive revenue strategy to scale the business beyond $100M+ in revenue

✅ Own and optimize the entire revenue funnel, ensuring seamless lead conversion and revenue acceleration

✅ Lead revenue-generating initiatives, securing high-value clients, partnerships, and new revenue streams

✅ Develop a strategic client expansion roadmap, enhancing customer value realization and lifetime value (LTV) within key accounts

✅ Expand enterprise and strategic accounts by identifying cross-sell and upsell opportunities

✅ Partner with ServiceNow, system integrators, and technology alliances to drive joint revenue growth

✅ Spearhead M&A opportunities, joint ventures, and strategic alliances that contribute to aggressive revenue expansion

✅ Provide strategic oversight for demand generation initiatives that drive pipeline growth and accelerate revenue

✅ Ensure marketing campaigns are aligned with revenue objectives, delivering high ROI and measurable impact

✅ Guide brand positioning and thought leadership efforts to enhance market presence and attract enterprise clients

✅ Support the development of account-based marketing (ABM) and industry-specific strategies to drive targeted growth

✅ Ensure sales and marketing teams effectively leverage partnerships with ServiceNow, cloud providers, and enterprise clients to drive revenue growth

✅ Align go-to-market (GTM) strategies with partner ecosystem opportunities to maximize impact

✅ Enable sales and marketing teams to capitalize on partner co-sell and co-marketing initiatives, amplifying brand presence and deal flow

✅ Support the optimization of channel and alliance partnerships to unlock new market opportunities

✅ Oversee revenue operations (RevOps), ensuring seamless pipeline visibility, CRM effectiveness, and data-driven insights

✅ Improve conversion metrics, sales efficiency, and customer acquisition costs (CAC)

✅ Optimize pricing, packaging, and contract strategies to drive higher deal values and profitability

✅ Align revenue targets with EBITDA goals, ensuring sustainable and profitable growth

ASSUMPTION: This role requires a strong understanding of sales processes, revenue management, and strategic planning. The ideal candidate will have experience in a similar role and a proven track record of driving revenue growth.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field. An MBA is preferred.

Experience: 15+ years of experience in revenue leadership, sales, business development, and GTM strategy in a professional services or technology environment.

Required Skills:

• Proven track record of scaling revenue from $50M+ to $100M+ through sales, partnerships, and client expansion
• Excels in driving a high-performance sales culture, including achieving quota attainment, pipeline growth, and successful deal execution
• Strong background in optimizing sales enablement strategies, improving win rates, reducing the sales cycle, and increasing overall sales effectiveness
• Strong expertise in enterprise sales, strategic partnerships, and revenue operations
• Deep knowledge of ServiceNow, SaaS, cloud, and enterprise IT ecosystems
• Experience managing complex, multi-year enterprise deals with Fortune 500 clients
• Ability to drive business development, negotiate high-value partnerships, and execute large-scale growth initiatives
• Strong data-driven approach to forecasting, pipeline management, and revenue optimization
• Exceptional leadership, communication, and executive presence, with experience influencing C-suite executives and boards

Preferred Skills:

• Experience in the consulting or technology industries
• Familiarity with the ServiceNow platform and its various modules

ASSUMPTION: The ideal candidate will have a strong background in sales and revenue management, with a proven track record of driving growth in a professional services or technology environment.

💰 Compensation & Benefits

Salary Range: $200,000 to $230,000 USD per year. This range represents the expected compensation for this position. Actual salaries will vary and may be above or below the range when taking into account the wide range of factors that are considered in making compensation decisions, including but not limited to location; skill sets; experience and training; licensure and certifications; and other business and organizational needs.

Benefits:

• Robust benefits package
• Continued education support
• Career development support

Working Hours: Full-time position, typically 40 hours per week. However, additional hours may be required based on business needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on the candidate's experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. Cask NX is a multi-award-winning ServiceNow Elite Partner, specializing in designing, enabling, and sustaining digital transformation on the ServiceNow platform.

Company Size: 201-500 employees. As a mid-sized company, Cask NX offers a blend of startup agility and enterprise stability, providing employees with opportunities for growth and impact.

Founded: 2011. Cask NX has been providing digital transformation solutions for over a decade, serving both private and public sector clients.

Company Description:

• Cask NX is an industry-recognized leader and pure-play ServiceNow Elite partner
• The company designs, enables, and sustains digital transformation for enterprise clients across both private and public sectors
• Cask NX's end-to-end solutions enable organizations to make the most of their ServiceNow investments, reducing cost, and improving quality of services across the enterprise

Company Specialties:

• Information Security
• Enterprise Architecture
• Service Management (ITSM)
• Project & Portfolio Management
• Governance Risk & Compliance
• IT Financial Management
• Change Management
• Digital Transformation
• Employee Experience
• Human Resources
• Procurement
• Business Continuity
• Security Operations
• Enterprise Asset Management
• IT Business Management
• IT Asset Management
• IT Operations Management
• Public Sector
• Strategy and Roadmapping
• ServiceNow
• Application Modernization

Company Website: www.casknx.com

ASSUMPTION: Cask NX's focus on the ServiceNow platform and digital transformation provides a unique opportunity for the right candidate to make a significant impact in a growing and innovative industry.

📊 Role Analysis

Career Level: Executive. This role reports directly to the President of Cask NX and is responsible for driving the company's revenue growth strategy.

Reporting Structure: The SVP will lead the Sales, Marketing, Pre-Sales, and Business Development teams, with the potential to expand the team as the company grows.

Work Arrangement: On-site. This role is based in the United States and requires regular on-site presence at Cask NX's headquarters or client sites.

Growth Opportunities:

• As Cask NX continues to expand, there will be opportunities for the SVP to grow their team and take on additional responsibilities
• The company's focus on digital transformation and innovation provides ample opportunities for professional development and growth
• Cask NX's commitment to employee education and career development supports the growth and advancement of its team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success and expand their leadership responsibilities over time.

🌍 Location & Work Environment

Office Type: Corporate headquarters with multiple regional offices. Cask NX's headquarters are located in San Diego, CA, with additional offices in Boise, ID, Sao Paulo, Brazil, Toronto, Canada, and Mexico City, Mexico.

Office Location(s): San Diego, CA; Boise, ID; Sao Paulo, Brazil; Toronto, ON, Canada; Mexico City, Mexico

Geographic Context:

• The United States offers a large and diverse market for digital transformation services, with significant opportunities for growth and expansion
• Cask NX's global presence provides opportunities for international travel and collaboration with teams based in different time zones
• The company's headquarters in San Diego, CA, offer a vibrant and dynamic work environment, with access to numerous cultural, recreational, and professional development opportunities

Work Schedule: Full-time, with regular business hours. However, additional hours may be required based on business needs or project deadlines.

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and able to manage their time effectively across multiple time zones and priorities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth behavioral and technical interviews with the hiring manager and other team members
• Final interview with the President of Cask NX
• Background check and reference checks

Key Assessment Areas:

• Sales and revenue management expertise
• Leadership and team-building skills
• Strategic planning and execution
• Industry knowledge and understanding of the ServiceNow platform
• Communication and presentation skills

Application Tips:

• Highlight your sales and revenue management experience, with specific examples of growth and success in previous roles
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills
• Research Cask NX and the ServiceNow platform to demonstrate your understanding of the company and its focus
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications

ATS Keywords: Sales leadership, revenue growth, business development, marketing, demand generation, strategic partnerships, revenue operations, ServiceNow, cloud, enterprise IT, enterprise sales, negotiation, leadership, communication, client expansion, sales enablement, forecasting

ASSUMPTION: The interview process for this role will focus on assessing the candidate's sales and revenue management expertise, leadership skills, and strategic planning abilities, as well as their cultural fit with Cask NX.

🛠️ Tools & Technologies

• Salesforce CRM
• HubSpot Marketing Hub
• ServiceNow Platform
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Dynamic and fast-paced
• Team-oriented and collaborative
• Results-driven and accountable
• Adaptable and resilient
• Customer-focused and customer-centric

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you able to manage your time effectively across multiple priorities?
• Are you comfortable working in a team-oriented and collaborative culture, and do you enjoy contributing to a positive work environment?
• Do you have a strong customer focus, and are you committed to delivering exceptional customer experiences?
• Are you able to adapt to change and navigate ambiguity, and do you embrace a growth mindset?

ASSUMPTION: Cask NX values candidates who are customer-centric, innovative, collaborative, accountable, respectful, and adaptable, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• The role requires a strong understanding of sales processes, revenue management, and strategic planning, which may present a learning curve for candidates without relevant experience
• The dynamic and fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work environment
• The role may require regular travel, which could be challenging for candidates with personal or family commitments that limit their availability
• The company's focus on the ServiceNow platform may require candidates to develop new skills or expertise in the platform, which could present a learning curve or require additional training

ASSUMPTION: The ideal candidate will be comfortable navigating a dynamic and fast-paced work environment, with a willingness to learn and adapt to new tools, technologies, and challenges as they arise.

📈 Similar Roles Comparison

• This role is similar to a Chief Revenue Officer (CRO) or Chief Revenue Officer (CRO) role in a technology or professional services company, with a focus on driving revenue growth and optimizing sales processes
• The role is unique in its focus on the ServiceNow platform and digital transformation, which sets it apart from similar roles in other industries or companies
• The career path for this role may lead to a Chief Executive Officer (CEO) or President role, as the candidate demonstrates their ability to drive revenue growth and expand the company's market presence

ASSUMPTION: The ideal candidate will have experience in a similar role or a relevant background in sales, revenue management, and strategic planning, with a strong understanding of the technology or professional services industry.

📝 Sample Projects

• Developing and executing a comprehensive revenue strategy to scale the business beyond $100M+ in revenue
• Optimizing sales enablement strategies to improve win rates, reduce the sales cycle, and increase overall sales effectiveness
• Expanding enterprise and strategic accounts by identifying cross-sell and upsell opportunities, enhancing customer value realization, and driving revenue growth
• Partnering with ServiceNow, system integrators, and technology alliances to drive joint revenue growth and amplify brand presence

ASSUMPTION: The ideal candidate will have experience with similar projects or initiatives in previous roles, with a proven track record of driving revenue growth and optimizing sales processes.

❓ Key Questions to Ask During Interview

• Can you describe the company's revenue growth strategy, and how this role contributes to its success?
• How does the company support the professional development and growth of its sales and marketing teams?
• What are the key priorities for this role in the first 90 days, and how will the company measure success in this period?
• How does the company approach partnerships with ServiceNow, system integrators, and technology alliances, and what opportunities exist for growth in this area?
• What are the biggest challenges facing the sales and marketing teams, and how can this role address them to drive revenue growth?
• How does the company support work-life balance for its employees, particularly in a dynamic and fast-paced work environment?

ASSUMPTION: The ideal candidate will be curious and proactive, with a strong desire to understand the company's revenue growth strategy, sales and marketing teams, and the challenges facing the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales and revenue management experience, with specific examples of growth and success in previous roles
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving skills
• Research Cask NX and the ServiceNow platform to demonstrate your understanding of the company and its focus
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.