📌 Core Information
🔹 Job Title: Senior Video Advertising Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of video advertising campaigns across multiple channels
- Data-driven optimization of campaign performance using advanced analytics tools
- Collaboration with creative teams to develop innovative campaign concepts
- Management of high-level relationships with media partners and agencies
- Identification and scaling of new advertising channels for continuous growth
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and experience in managing complex marketing campaigns. The ideal candidate will have a proven track record of driving exceptional results in a dynamic environment.
📋 Key Responsibilities
✅ Lead the planning, execution, and optimization of performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels, including Streaming platforms and YouTube.
✅ Develop and implement cutting-edge measurement and attribution frameworks to maximize the effectiveness of both offline and online marketing initiatives.
✅ Conduct in-depth analysis of campaign performance by integrating KPIs with core business data, identifying strategic growth opportunities using advanced analytics tools.
✅ Oversee strategic budget management and allocation across channels to ensure efficient customer acquisition and sustainable brand growth.
✅ Build and present compelling, data-backed business cases for brand initiatives, while cultivating strong relationships with media partners and stakeholders.
✅ Lead negotiations for TV pricing and manage high-level relationships with agencies to ensure optimal value and successful campaign delivery.
✅ Collaborate with creative and production teams, utilizing data-driven insights to inspire innovative and impactful campaign concepts.
✅ Identify, evaluate, and scale new offline and online channels to drive continuous growth and competitive advantage for both brands.
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, project management, and communication skills to manage multiple high-stakes projects and campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in managing and scaling complex online and offline marketing campaigns, with a proven track record of delivering exceptional results in a dynamic environment.
Required Skills:
- Exceptional analytical skills and a strategic, data-driven approach, with proficiency in Excel and experience with SQL or BigQuery as a strong advantage.
- Demonstrated leadership abilities with a keen attention to detail and a structured mindset for managing multiple high-stakes projects and campaigns.
- Extensive experience in managing agency and media supplier relationships at a senior level.
- Outstanding communication and presentation skills; fluency in English is essential.
- Expertise in programmatic media buying and shaping creative strategy and direction is highly desirable.
- Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a significant asset.
- High motivation, adaptability, and a commitment to challenging the status quo and driving innovation.
Preferred Skills:
- Experience in the automotive industry or related fields.
- Familiarity with marketing automation tools and platforms.
ASSUMPTION: Given the international nature of the company and the role, fluency in an additional European language is highly desirable to facilitate communication with local teams and stakeholders.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Based on industry standards for a senior marketing role in Berlin with 5-10 years of experience)
Benefits:
- Flexible working hours and working-from-home options
- 30 days of vacation
- Dedicated education budget for online courses, conferences, and training
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars
- Free access to Headspace for mental well-being
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work from home
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Berlin with the required experience level. The benefits package is comprehensive and designed to support work-life balance and professional development.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet (specifically, automotive technology and digital marketplaces)
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2012
Company Description:
- AUTO1 Group is Europe’s leading digital automotive platform, operating in over 30 countries.
- The company offers local consumer brands like wirkaufendeinauto.de for selling cars and AUTO1.com as a wholesale platform for car trading professionals.
- Autohero is the company's retail brand, focusing on developing the best consumer experience for buying a car online.
Company Specialties:
- Mobility and automotive technology
- Innovation and disruption
- Startups and fin-tech
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a fast-growing, international company with a strong focus on technology, innovation, and data-driven decision-making. The company's large size and diverse workforce offer ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Media and is responsible for managing a team of media managers and specialists.
Work Arrangement: Hybrid (On-site with flexible working hours and working-from-home options)
Growth Opportunities:
- Potential to lead and mentor a team of media managers and specialists
- Opportunities to collaborate with cross-functional teams and influence strategic decision-making
- Possibility to expand the role's scope and responsibilities based on performance and business needs
ASSUMPTION: This role offers significant opportunities for career growth and development within the company, given its large size and diverse range of brands and products.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Bergmannstraße 72, 10961 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation and numerous amenities.
- The city offers a wide range of cultural, recreational, and culinary experiences.
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home
ASSUMPTION: The office environment is designed to foster collaboration, creativity, and innovation, with a strong focus on work-life balance and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and team members
- Final interview with the Head of Media
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and analytical skills
- Communication and presentation skills
- Leadership and team management abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with data analysis, campaign optimization, and stakeholder management.
- Demonstrate your understanding of the automotive industry and the company's products and services.
- Showcase your ability to work collaboratively and drive results in a dynamic, fast-paced environment.
ATS Keywords: Video Advertising, Campaign Management, Data Analysis, Strategic Planning, Media Buying, Agency Management, Team Leadership, Marketing Strategy, Brand Growth, Performance Optimization, KPI Integration, Attribution Framework
ASSUMPTION: The application process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit with the company. Successful candidates will demonstrate a strong track record of driving results in complex marketing campaigns and a passion for data-driven decision-making.
🛠️ Tools & Technologies
- Microsoft Excel
- SQL or BigQuery
- Marketing automation tools (e.g., Google Analytics, Facebook Ads Manager, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Collaboration tools (e.g., Microsoft Teams, Slack, etc.)
ASSUMPTION: The role requires proficiency in Microsoft Excel and experience with SQL or BigQuery. Familiarity with marketing automation tools and collaboration platforms is also expected.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Data-driven decision-making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and disruption
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy managing multiple high-stakes projects simultaneously?
- Are you passionate about data-driven decision-making and continuous learning and improvement?
- Do you possess strong leadership and communication skills, with the ability to influence and collaborate with diverse stakeholders?
- Are you comfortable working in a large, international organization with a strong focus on innovation and disruption?
ASSUMPTION: A successful candidate for this role will demonstrate a strong alignment with the company's values and a work style that is data-driven, collaborative, and adaptable. They will also possess strong leadership and communication skills, with the ability to thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing multiple high-stakes projects and campaigns simultaneously may require strong time management and prioritization skills.
- Working in a large, international organization may present cultural and communication challenges that require adaptability and flexibility.
- The role's focus on data-driven decision-making may require a steep learning curve for candidates without extensive experience in data analysis and marketing optimization.
- The competitive nature of the automotive industry may necessitate continuous innovation and adaptation to maintain a competitive edge.
ASSUMPTION: While this role presents numerous opportunities for career growth and development, it also comes with its unique set of challenges that require strong leadership, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike related marketing roles, this position focuses specifically on video advertising campaigns across various channels, requiring expertise in both offline and online media buying and optimization.
- The automotive industry is highly competitive and dynamic, with a strong focus on innovation and disruption. Successful candidates will possess a deep understanding of the industry and its trends.
- Career progression in this role may involve expanding the scope of responsibilities, leading a team, or transitioning into a more strategic or generalist marketing role within the company.
ASSUMPTION: This role is unique in its focus on video advertising campaigns and offers significant opportunities for career growth and development within the company. However, it also requires a high level of expertise and experience in managing complex marketing campaigns and a deep understanding of the automotive industry.
📝 Sample Projects
- Developing and implementing a comprehensive attribution framework to maximize the effectiveness of both offline and online marketing initiatives for Autohero and Wirkaufendeinauto.de
- Conducting a thorough analysis of campaign performance data to identify strategic growth opportunities and optimize marketing spend across channels
- Leading negotiations with TV pricing and managing high-level relationships with agencies to ensure optimal value and successful campaign delivery
ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the role, requiring strong analytical skills, leadership, and communication abilities to drive results and optimize marketing performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees, particularly in the marketing department?
- What are the most significant challenges facing the company and the marketing team in the coming year, and how can this role contribute to addressing them?
- How does the company foster a culture of innovation and disruption, and what opportunities exist for driving change and impact in this role?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the broader marketing landscape. They also provide insight into the candidate's strategic thinking, leadership abilities, and cultural fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, data-driven approach, and leadership abilities.
- Prepare for the interview by researching the company, the automotive industry, and the specific challenges and opportunities facing the marketing team.
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role.
- If selected for an interview, practice your presentation and communication skills to demonstrate your ability to lead and influence diverse stakeholders.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
