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Senior Video Consultant

dentsu
Full-time
On-site
Milan, Lombardy, Italy
🎬 Video Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Video Consultant

πŸ”Ή Company: dentsu

πŸ”Ή Location: Milan, Lombardy, Italy

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: July 2, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing TV and CTV (Connected TV) video campaigns from planning to execution
  • Collaborating with internal teams and stakeholders to ensure campaign success
  • Providing accurate and timely reporting on campaign performance
  • Maintaining strong relationships with clients and addressing their needs proactively
  • Contributing to process improvement and resource optimization

ASSUMPTION: This role requires a balance of strong organizational skills, attention to detail, and the ability to work both independently and within a team.

πŸ“‹ Key Responsibilities

βœ… Organize and activate TV and CTV video campaigns, ensuring objectives are met within agreed time, cost, and quality parameters

βœ… Plan and execute TV and CTV media campaigns based on the strategy provided by the activation manager

βœ… Monitor campaign performance and ensure results meet or exceed client expectations

βœ… Support team members in delivering high-quality outputs and provide feedback and quality control on deliverables

βœ… Collaborate with internal teams and stakeholders to drive efficiency and excellence in campaign delivery

βœ… Provide accurate and timely reporting on TV and CTV campaigns, offering actionable insights

βœ… Maintain strong relationships with clients, addressing challenges proactively and managing expectations effectively

βœ… Support the implementation of commercial agreements related to TV and CTV planning

βœ… Contribute to the optimization of resource allocation to ensure the right expertise is applied at the right time for campaign success

ASSUMPTION: This role may require occasional overtime or flexibility in working hours to meet campaign deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 2+ years of experience in TV and/or CTV media planning or activation

Required Skills:

  • Excellent knowledge of Kubik, AQX, Arianna, and MCS
  • Strong understanding of TV and CTV media platforms, tools, and processes
  • Experience managing the full lifecycle of video campaigns across linear TV and CTV
  • Proficiency in analyzing performance data and optimizing campaigns to meet KPIs
  • Fluent in Italian and English, both written and spoken

Preferred Skills:

  • Experience with additional media planning tools
  • Knowledge of additional languages

ASSUMPTION: Candidates with experience in a similar role or relevant transferable skills may also be considered.

πŸ’° Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Based on experience and market standards for the role in Milan)

Benefits:

  • Health insurance
  • Pension plan
  • Employee discounts
  • Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility to work overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.

Company Size: With over 10,000 employees worldwide, dentsu offers a large and diverse work environment with opportunities for growth and collaboration.

Founded: dentsu was founded in 1901 and has since grown into a global leader in its industry.

Company Description:

  • dentsu is a creative agency that helps brands connect with consumers through innovative advertising solutions.
  • The company offers a range of services, including media planning and buying, creative services, and strategic consulting.
  • dentsu is committed to creating sustainable and inclusive marketing solutions that drive business growth.

Company Specialties:

  • Media planning and buying
  • Creative services
  • Strategic consulting
  • Data and technology

Company Website: dentsu.com

ASSUMPTION: dentsu's global presence and diverse client base offer unique opportunities for professional growth and exposure to various industries.

πŸ“Š Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in TV and CTV media planning or activation, seeking to advance their career in the advertising industry.

Reporting Structure: The Senior Video Consultant will report directly to the Activation Manager and collaborate with various internal teams, including media planning, creative services, and account management.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or specific projects, depending on the company's policies and the candidate's needs.

Growth Opportunities:

  • Progression to a management or senior management role within the agency
  • Expanding expertise into related areas, such as digital media or account management
  • International assignments or secondments to dentsu's global offices

ASSUMPTION: Successful candidates will have the opportunity to grow within the organization, taking on more responsibilities and advancing their career as they gain experience and demonstrate their skills.

🌍 Location & Work Environment

Office Type: The Milan office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Via Crespi, 23, 20154 Milan, Italy

Geographic Context:

  • Milan is the second-largest city in Italy and a major economic, cultural, and fashion hub.
  • The city offers a high quality of life, with a rich cultural scene, excellent food, and a vibrant nightlife.
  • Milan is well-connected by public transportation, making it easy to commute to the office.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. Flexible working hours may be available, depending on the team's needs and the candidate's preferences.

ASSUMPTION: The Milan office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the HR team
  • On-site interview with the hiring manager and team members
  • Final interview with the Activation Manager or another senior leader

Key Assessment Areas:

  • Campaign management skills
  • Understanding of TV and CTV media platforms and tools
  • Analytical and problem-solving skills
  • Communication and interpersonal skills
  • Cultural fit and alignment with dentsu's values

Application Tips:

  • Tailor your resume to highlight relevant experience and skills for this role
  • Prepare examples of successful TV or CTV campaigns you've managed, including challenges faced and solutions implemented
  • Demonstrate your understanding of dentsu's business and the advertising industry

ATS Keywords: TV Media Planning, CTV Media Planning, Campaign Management, Performance Analysis, Client Relationship Management, Team Collaboration, Quality Control, Resource Allocation, KPI Understanding, Proactive Mindset, Detail-Oriented, Interpersonal Skills, Fluent in Italian, Fluent in English

ASSUMPTION: The interview process may vary depending on the specific needs of the team and the candidate's qualifications.

πŸ› οΈ Tools & Technologies

  • Kubik
  • AQX
  • Arianna
  • MCS
  • Additional media planning tools (depending on experience)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed for the role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Creativity
  • Courage
  • Curiosity

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Adaptable and open to change
  • Data-driven and analytical

Self-Assessment Questions:

  • How do you demonstrate integrity in your work, and can you provide an example?
  • Can you describe a time when you collaborated effectively with a team to achieve a common goal?
  • How do you approach challenges or setbacks, and can you share an example of a time when you demonstrated courage in the face of adversity?

ASSUMPTION: Successful candidates will be able to demonstrate a strong cultural fit with dentsu's values and work style.

⚠️ Potential Challenges

  • Managing multiple campaigns simultaneously, with tight deadlines and high expectations
  • Adapting to changes in client priorities or campaign objectives
  • Working with a diverse range of stakeholders, including internal teams and external clients
  • Keeping up-to-date with the latest trends and developments in the TV and CTV advertising landscape

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other media planning roles, this position focuses specifically on TV and CTV campaigns, requiring deep expertise in these areas.
  • The advertising industry in Italy is competitive, with a strong focus on creativity and innovation.
  • This role offers opportunities for career growth within dentsu's global network, with potential for international assignments or promotions.

ASSUMPTION: Candidates should research similar roles in the industry and consider how this opportunity aligns with their career goals and aspirations.

πŸ“ Sample Projects

  • Managing a high-profile TV campaign for a major brand, including planning, execution, and performance analysis
  • Collaborating with a cross-functional team to develop a comprehensive CTV strategy for a client looking to expand its digital presence
  • Optimizing resource allocation for a portfolio of TV and CTV campaigns to maximize efficiency and effectiveness

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Senior Video Consultant may encounter in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the broader organization?
  • How does dentsu support the professional development and growth of its employees?
  • Can you provide an example of a successful TV or CTV campaign managed by the team, and what made it successful?
  • How does dentsu approach diversity, equity, and inclusion in the workplace?
  • What are the most challenging aspects of this role, and how can I prepare to succeed in them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant experience and skills for this role
  • Prepare examples of successful TV or CTV campaigns you've managed, including challenges faced and solutions implemented
  • Demonstrate your understanding of dentsu's business and the advertising industry
  • Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.