📌 Core Information
🔹 Job Title: Senior Web Content, SEO & UX Specialist
🔹 Company: Aliaxis
🔹 Location: FR - Cholet - Rue Pierre et Marie Curie siège
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving digital growth in the building segment across Europe
- Managing key websites and executing digital marketing initiatives
- Content management, SEO strategy, and user experience optimization
- Leading digital projects in the EMEA region
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing, SEO, and UX principles to drive digital growth and improve online presence across multiple markets.
📋 Key Responsibilities
✅ Manage and optimize key websites for Nicoll.fr and Aliaxis.fr, ensuring alignment with local objectives
✅ Develop and implement SEO strategies, including audits and optimizations, to improve website rankings
✅ Create and publish high-quality content for websites, ensuring it is engaging, SEO-friendly, and aligned with business objectives
✅ Collaborate with local marketing teams to align digital strategies and support campaign launches
✅ Analyze website performance and user behavior data to inform content and UX improvements
✅ Manage and optimize email marketing campaigns to support lead generation and customer engagement
✅ Provide regular performance reports and insights to stakeholders
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams to achieve digital marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Digital Marketing, or a related field
Experience: 8-10 years of experience in digital marketing, SEO, and UX, with a focus on B2B and/or technical industries
Required Skills:
- Proven expertise in CMS platforms (ideally Drupal and/or Pimcore)
- Strong knowledge of SEO best practices and tools
- Experience with web analytics tools (ideally GA4)
- Fluency in French and English
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with marketing automation tools (ideally Actito and Microsoft Dynamics Marketing)
- Knowledge of PIM systems
- Familiarity with social media management
ASSUMPTION: Candidates with experience in a similar role within a B2B or technical industry will have a strong advantage in this position.
💰 Compensation & Benefits
Salary Range: €50,000 - €65,000 per year (based on industry standards for a senior digital marketing role in France)
Benefits:
- 13th Month
- Vacation Bonus
- Profit Sharing
- Company Restaurant
- CSE
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior digital marketing role in France. Actual compensation may vary based on factors such as experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Aliaxis is a global leader in the manufacturing and distribution of plastic piping systems for the building, infrastructure, and industry sectors.
Company Size: Aliaxis has 1,001-5,000 employees globally, with a presence in over 40 countries. This size allows for ample opportunities for growth and career development.
Founded: 1992, in Oakville, ON, Canada
Company Description:
- Aliaxis is committed to sustainability and innovation, offering a wide range of piping systems designed to meet the challenges of a changing world.
- The company operates under the values of honesty, fairness, integrity, and a customer-first approach.
- Aliaxis is an equal opportunity employer, committed to fostering a diverse and inclusive work environment.
Company Specialties:
- Plastics Manufacturing
- Sales & Service
- Logistics
Company Website: http://www.ipexna.com
ASSUMPTION: Aliaxis' commitment to sustainability, innovation, and customer focus creates an environment where employees can grow and make a meaningful impact on the business.
📊 Role Analysis
Career Level: This role is a senior-level position, offering the opportunity to lead digital marketing efforts and drive growth across multiple markets.
Reporting Structure: The Senior Web Content, SEO & UX Specialist will report directly to the Marketing Director for EMEA and work closely with local marketing teams.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings and collaboration with remote teams.
Growth Opportunities:
- Potential to expand the role's scope and influence as the company grows and evolves
- Opportunities for career progression within the marketing department or other areas of the business
- Chance to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's digital presence and success.
🌍 Location & Work Environment
Office Type: The Aliaxis office in Cholet, France, is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): FR - Cholet - Rue Pierre et Marie Curie siège
Geographic Context:
- Cholet is a city in the Pays de la Loire region of France, with a population of approximately 55,000 people.
- The city is known for its rich history, cultural attractions, and vibrant local economy.
- Cholet offers a high quality of life, with easy access to nature, sports facilities, and a variety of dining and entertainment options.
Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: The office environment at Aliaxis is designed to support collaboration, innovation, and work-life balance, with a focus on employee well-being and engagement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Director for EMEA
Key Assessment Areas:
- Digital marketing and SEO expertise
- Content creation and management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Alignment with Aliaxis' values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your digital marketing, SEO, and UX achievements and initiatives
- Demonstrate your understanding of Aliaxis' business and the role's requirements
ATS Keywords: Digital Marketing, SEO, UX, Content Management, CMS, Drupal, Pimcore, GA4, Email Marketing, Lead Generation, Performance Reporting
ASSUMPTION: The application process at Aliaxis is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the applicant.
🛠️ Tools & Technologies
- CMS: Drupal, Pimcore
- SEO Tools: Google Search Console, SEMrush, Ahrefs, or similar
- Web Analytics: GA4
- Email Marketing: Actito, Microsoft Dynamics Marketing
- Project Management: Asana, Trello, or similar
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage and optimize digital marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Honesty
- Fairness
- Integrity
- Customer-first approach
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving digital growth and improving online presence in a B2B or technical industry?
- Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
- Do you thrive in a fast-paced, dynamic work environment, and are you able to adapt to change quickly?
ASSUMPTION: Aliaxis values candidates who are aligned with their core values, have a strong work ethic, and are committed to driving results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple websites and digital marketing initiatives across different markets
- Keeping up with the latest trends and best practices in digital marketing, SEO, and UX
- Balancing the need for data-driven decision-making with the need for quick and agile execution
- Working effectively with remote teams and stakeholders across different time zones
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Senior SEO & Content Specialist position, but with a stronger focus on UX and a broader scope across multiple markets
- In comparison to other roles in the industry, this position offers a unique opportunity to drive digital growth and improve online presence across multiple markets
- Career progression in this role could lead to a Director of Digital Marketing or similar leadership position
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's digital presence and success, with the potential for career growth and development.
📝 Sample Projects
- Conducting a comprehensive SEO audit of Nicoll.fr and Aliaxis.fr, and implementing optimization strategies to improve search engine rankings and organic traffic
- Developing and executing a content marketing strategy to support lead generation and customer engagement across multiple markets
- Managing and optimizing email marketing campaigns to support lead generation and customer retention, with a focus on improving open rates, click-through rates, and conversion rates
ASSUMPTION: These sample projects illustrate the types of initiatives the Senior Web Content, SEO & UX Specialist will be expected to manage and execute to drive digital growth and improve online presence.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for digital marketing and how this role fits into that strategy?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees, particularly in the marketing department?
- What is the company's approach to work-life balance, and how does that manifest in this role?
- How does the company measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions will help you better understand the role's requirements, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Aliaxis careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your digital marketing, SEO, and UX achievements and initiatives
- Research Aliaxis' business and the role's requirements to demonstrate your understanding and fit for the position
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
