📌 Core Information
🔹 Job Title: Senior Web Content Specialist
🔹 Company: Cook Group
🔹 Location: Limerick, Limerick, Ireland
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 13, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging digital experiences for global audiences
- Collaborating with cross-functional teams to develop and optimize web content
- Driving user engagement and enhancing customer journeys across platforms
- Ensuring content aligns with brand strategy, UX, and compliance guidelines
- Managing multiple projects and providing coaching to team members
ASSUMPTION: This role requires a strong background in digital content development and a passion for creating compelling user experiences.
📋 Key Responsibilities
✅ Develop and update web content using the global web content strategy to engage customers and site visitors
✅ Collaborate with stakeholders, creatives, and SMEs to ensure content aligns with brand, UX, and customer journey goals
✅ Plan SEO strategies including keyword research and metadata integration
✅ Guide marketing teams on content best practices and ensure consistency across platforms
✅ Monitor analytics dashboards and recommend content improvements to boost traffic and engagement
✅ Ensure compliance with legal, regulatory, and brand guidelines
✅ Participate in creative brainstorming, project planning, and feedback loops
✅ Provide coaching or training to team members and contribute to process improvements
✅ Manage multiple projects with limited supervision while maintaining high quality and productivity
ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring strong organizational and communication skills.
🎯 Required Qualifications
Education: Bachelor’s degree in English, Journalism, Communications, Media, Marketing, or a related field
Experience: Minimum 5 years of experience developing digital web content in a fast-paced, results-driven environment
Required Skills:
- Strong writing and editing skills with attention to grammar, detail, and brand voice
- Experience collaborating with UX designers and digital marketers
- Knowledge of SEO, analytics, and digital marketing strategies
- Familiarity with regulated industries and adapting content to meet compliance standards
- Excellent organizational, communication, and problem-solving skills
- Ability to work independently and collaboratively across departments
Preferred Skills:
- Experience with WordPress or similar CMS platforms
ASSUMPTION: Candidates with a strong portfolio showcasing their writing and editing skills will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (Based on industry standards for a Senior Web Content Specialist in Limerick, Ireland)
Benefits:
- Health insurance and pension plans
- Employee assistance programs
- Professional development opportunities
- On-site fitness facilities and wellness programs
Working Hours: Full-time, Monday to Friday, with occasional flexibility for project deadlines
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1963 (Over 50 years of experience)
Company Description:
- Cook Group is a privately-owned company focused on invention, connection, people, and community
- The company specializes in medical device manufacturing and aims to create unique, quality products that connect with people to improve lives
- Cook Group values innovation, collaboration, and supporting its employees and communities
Company Specialties:
- Medical device manufacturing
Company Website: http://www.cookmedical.com
ASSUMPTION: Cook Group's large size and extensive experience in the medical industry provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and may oversee junior content creators or interns
Work Arrangement: On-site, with occasional flexibility for remote work or hybrid arrangements
Growth Opportunities:
- Progression to a Content Management or Marketing Manager role
- Expanding expertise in digital marketing, SEO, or UX design
- International assignments or relocation opportunities within the company
ASSUMPTION: This role offers ample opportunities for professional growth and development within the company's global structure.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Limerick, Ireland (with additional offices in the US, Hong Kong, and Denmark)
Geographic Context:
- Limerick is a vibrant city in the midwest of Ireland, known for its rich history, cultural attractions, and outdoor activities
- The city offers a high quality of life, with a mix of urban and rural living
- Limerick is well-connected by road, rail, and air, with Shannon Airport nearby
Work Schedule: Full-time, with occasional flexibility for project deadlines or international collaboration
ASSUMPTION: Limerick's vibrant culture and central location make it an attractive place to live and work, with excellent opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the Marketing Manager and a team member
- Final interview with the Director of Marketing or another senior leader
Key Assessment Areas:
- Writing and editing skills
- Understanding of SEO and digital marketing strategies
- Collaboration and communication skills
- Problem-solving and project management abilities
- Alignment with Cook Group's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your writing and editing work, demonstrating your ability to create engaging content
- Prepare for interview questions that assess your understanding of SEO, analytics, and digital marketing strategies
- Research Cook Group's company values and be ready to discuss how your personal values align with theirs
ATS Keywords: Web content development, SEO strategies, content best practices, analytics monitoring, project management, collaboration, writing skills, editing skills, digital marketing, compliance knowledge, WordPress, organizational skills, communication skills, problem-solving skills, training, coaching
ASSUMPTION: Cook Group's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- WordPress or similar CMS platforms
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Invention: Cook Group values innovation and encourages employees to think creatively and challenge the status quo
- Connection: The company prioritizes building deep connections with customers, patients, employees, and communities
- People: Cook Group is committed to supporting its employees and fostering a positive work environment
- Community: The company aims to make a positive impact on the communities in which it operates
Work Style:
- Collaborative: Employees work closely together, sharing ideas and supporting one another's success
- Adaptable: The company values employees who can adapt to change and embrace new challenges
- Results-driven: Cook Group focuses on delivering high-quality products and services that meet the needs of its customers
Self-Assessment Questions:
- Do I have a passion for creating engaging digital content that resonates with global audiences?
- Am I comfortable working collaboratively with cross-functional teams to achieve common goals?
- Do I have strong organizational and communication skills, and can I manage multiple projects effectively?
ASSUMPTION: Candidates who align with Cook Group's company values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines while maintaining high-quality standards
- Adapting to a large, global organization with diverse teams and cultures
- Navigating a regulated industry and ensuring content compliance with legal and regulatory guidelines
- Keeping up with the latest trends and best practices in digital content development and marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on global web content strategy and collaboration with cross-functional teams
- In the medical equipment manufacturing industry, content specialists must be aware of regulatory requirements and compliance guidelines
- Career paths for this role may include progression to Content Management or Marketing Manager positions, with opportunities for international assignments or relocation
ASSUMPTION: This role offers unique opportunities for professional growth and development within the company's global structure.
📝 Sample Projects
- Developing and implementing a global web content strategy that enhances user experience and drives engagement
- Collaborating with UX designers and digital marketers to create SEO-optimized content that aligns with brand and customer journey goals
- Monitoring analytics dashboards and recommending content improvements to boost traffic and conversions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the importance of collaboration in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Cook Group support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Cook Group measure the success of its web content strategy, and what key performance indicators (KPIs) are used?
- What opportunities exist for international collaboration or relocation within the company?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interview questions that assess your writing and editing skills, as well as your understanding of SEO, analytics, and digital marketing strategies
- Research Cook Group's company values and be ready to discuss how your personal values align with theirs
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
