📌 Core Information
🔹 Job Title: Senior Web Marketing Specialist
🔹 Company: Motive
🔹 Location: Pakistan - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote (Pakistan)
🚀 Job Overview
Key aspects of this role include:
- Coordinating, authoring, and launching website content through a CMS
- Improving processes for efficiency, risk mitigation, or quality improvements
- Managing QA to ensure comprehensive test plans are in place for all site updates
- Liaising with the web engineering team to support the deployment of new features
- Key communicator/liaison between the key business web team, project stakeholders, and development for site updates
ASSUMPTION: This role requires a strong project manager who can optimize production and operations cycles, with a focus on web experiences that are user-friendly, well-functioning, and meet compliance standards.
📋 Key Responsibilities
✅ Coordinate, author, and launch website content through a CMS across desktop and mobile devices
✅ Proactively identify and improve processes for efficiency, risk mitigation, or quality improvements
✅ Train and support stakeholders on pages with self-serve publishing capabilities
✅ Manage QA to ensure comprehensive test plans are in place for all site updates
✅ Conduct site audits with timely follow-up to resolve issues
✅ Liaise with the web engineering team to support the deployment of new features, reporting and tracking website bugs or problems, and quality control testing
✅ Support other web development and production tasks, as necessary
ASSUMPTION: The ideal candidate will have experience working with debugging tools, content management systems like WordPress, and knowledge of UX/UI and web design best practices.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3+ years of experience as a Web Producer / Content Publisher in a professional work environment
Required Skills:
- Knowledge of front-end technologies, including CSS3, JavaScript, and HTML5
- Experience working with debugging tools such as Chrome Inspector, Firebug, and Lighthouse
- Fluency with content management systems like WordPress
- Strong understanding of website best practices, including A/B Testing, Google Analytics, Google Ads, Google Tag Manager, SEO, Social Media Content, and Ads Management
- Proven organizational skills and relentless attention to detail
- Experience with project management software like Jira and Asana
- Highly communicative, written and verbal, with the ability to coordinate between Engineering, Design, Strategy, and Product teams
Preferred Skills:
- Knowledge of UX/UI and web design best practices
ASSUMPTION: While not explicitly stated, having experience with responsive design, cross-browser compatibility, and accessibility would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $60,000 - $80,000 per year, based on industry standards for a Senior Web Marketing Specialist with 2-5 years of experience in Pakistan.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Motive is a full-service marketing agency that specializes in advertising services. They offer a range of services, including marketing, design, development, websites, user experience (UX), user interface (UI), digital marketing, pay-per-click (PPC), video production, animation, social media, and paid media.
Company Size: Motive has 11-50 employees, which means they are a small to mid-sized company. This can provide a more intimate work environment and the opportunity to wear multiple hats and gain diverse experience.
Founded: Motive was founded in 2019, making them a relatively new company in the industry. This can present opportunities for growth and innovation.
Company Description:
- Motive delivers impactful solutions that resonate, collaborating with diverse clients on a variety of fascinating projects
- They offer a concierge model that strips away the bulk of a traditional agency, making them both nimble and cost-effective
- Motive's expert team of marketing, digital, and creative professionals excels in both digital and print realms, tailoring their services to fit clients' needs
Company Specialties:
- Marketing
- Design
- Development
- Websites
- User Experience (UX)
- User Interface (UI)
- Digital
- Digital Marketing
- Pay-Per-Click (PPC)
- Video Production
- Animation
- Social Media
- Paid Media
Company Website: motiveagency.com
ASSUMPTION: Motive's focus on collaboration and diverse projects may require applicants to be adaptable and comfortable working with a variety of teams and clients.
📊 Role Analysis
Career Level: This role is at the senior level, indicating that the ideal candidate will have significant experience and be able to provide guidance and mentorship to junior team members.
Reporting Structure: The Senior Web Marketing Specialist will likely report directly to the Head of Marketing or a similar role, and may oversee junior web marketing specialists or content producers.
Work Arrangement: This role is remote, with the ability to work from anywhere in Pakistan. However, the ideal candidate should be comfortable working independently and managing their own time effectively.
Growth Opportunities:
- As Motive continues to grow, there may be opportunities for the Senior Web Marketing Specialist to take on additional responsibilities or move into a management role
- The diverse range of projects at Motive can provide opportunities for the Senior Web Marketing Specialist to gain experience in new areas and expand their skillset
- Working at a relatively new company like Motive can provide opportunities for growth and advancement as the company expands
ASSUMPTION: Given Motive's focus on collaboration and diverse projects, the Senior Web Marketing Specialist may have the opportunity to work on a wide range of projects and gain experience in new areas.
🌍 Location & Work Environment
Office Type: Remote (Pakistan)
Office Location(s): N/A (Remote)
Geographic Context:
- Pakistan has a diverse culture and a growing tech industry, with a strong focus on remote work
- The time zone for Pakistan is Asia/Karachi (UTC+5), which may require some flexibility in working hours to accommodate team members in other time zones
- Pakistan has a relatively low cost of living compared to other countries in the region, which may provide additional financial benefits for the right candidate
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement may require the Senior Web Marketing Specialist to be comfortable working independently and managing their own time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- Technical interview with the web engineering team
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Technical skills and knowledge of front-end technologies
- Project management and organizational skills
- Communication and collaboration skills
- Problem-solving and troubleshooting abilities
Application Tips:
- Highlight relevant experience and skills in your resume, using specific examples and quantifiable achievements where possible
- Tailor your resume and cover letter to emphasize your fit for this role and Motive's company culture
- Prepare for the technical interview by brushing up on your knowledge of front-end technologies and debugging tools
- Research Motive's company culture and values to ensure a good fit and demonstrate your enthusiasm for the role during the interview
ATS Keywords: Web Production, Content Management, HTML, CSS, JavaScript, Debugging Tools, UX/UI, SEO, Google Analytics, Project Management, Communication, Quality Assurance, Process Improvement, Collaboration, Digital Best Practices
ASSUMPTION: Motive's application process may involve assessments or case studies to evaluate the candidate's technical skills and problem-solving abilities.
🛠️ Tools & Technologies
- Content Management Systems (CMS): WordPress
- Front-end Technologies: HTML, CSS, JavaScript
- Debugging Tools: Chrome Inspector, Firebug, Lighthouse
- Project Management Software: Jira, Asana
- Analytics Tools: Google Analytics, Google Ads, Google Tag Manager
ASSUMPTION: The Senior Web Marketing Specialist may be required to learn and use new tools and technologies as needed to support the company's goals and objectives.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Motive's focus on collaboration and diverse projects requires applicants to be comfortable working with a variety of teams and clients
- Innovation: Motive's relatively new status in the industry may require applicants to be comfortable with change and adaptable to new situations
- Quality: Motive's commitment to delivering impactful solutions that resonate requires applicants to have a strong attention to detail and a commitment to quality
Work Style:
- Remote: The remote work arrangement requires applicants to be comfortable working independently and managing their own time effectively
- Fast-paced: Motive's focus on delivering impactful solutions that resonate may require applicants to be comfortable working in a fast-paced environment
- Collaborative: Motive's focus on collaboration and diverse projects requires applicants to be comfortable working with a variety of teams and clients
Self-Assessment Questions:
- Do you have experience working remotely and managing your own time effectively?
- Are you comfortable working in a fast-paced environment and juggling multiple projects simultaneously?
- Do you have experience working with a variety of teams and clients, and are you comfortable adapting to new situations and changing priorities?
ASSUMPTION: Motive's focus on collaboration and diverse projects may require applicants to be adaptable and comfortable working with a variety of teams and clients.
⚠️ Potential Challenges
- Working remotely may require the Senior Web Marketing Specialist to be comfortable working independently and managing their own time effectively
- Motive's focus on collaboration and diverse projects may require the Senior Web Marketing Specialist to be comfortable working with a variety of teams and clients, and adapting to new situations and changing priorities
- The fast-paced nature of Motive's work may require the Senior Web Marketing Specialist to be comfortable working in a fast-paced environment and juggling multiple projects simultaneously
- The relatively new status of Motive in the industry may require the Senior Web Marketing Specialist to be comfortable with change and adaptable to new situations
ASSUMPTION: The Senior Web Marketing Specialist should be comfortable working in a fast-paced, collaborative environment and adaptable to new situations and changing priorities.
📈 Similar Roles Comparison
- This role is similar to a Senior Web Content Manager or Senior Digital Marketing Specialist, but with a focus on web production and content management
- Unlike other roles in the industry, this role requires a strong project manager who can optimize production and operations cycles, with a focus on web experiences that are user-friendly, well-functioning, and meet compliance standards
- This role may provide opportunities for growth and advancement as Motive continues to expand and take on new projects
ASSUMPTION: The Senior Web Marketing Specialist should have experience in web production and content management, as well as strong project management and organizational skills.
📝 Sample Projects
- Managing the launch of a new website for a major client, including coordinating with designers, developers, and stakeholders to ensure a successful launch
- Conducting a comprehensive audit of an existing website to identify and address issues with user experience, accessibility, and SEO, and implementing changes to improve the site's performance
- Developing and implementing a new content strategy for a client's website, including creating and optimizing content for search engines and users
ASSUMPTION: The Senior Web Marketing Specialist should have experience in web production and content management, as well as strong project management and organizational skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical workday for a Senior Web Marketing Specialist at Motive?
- How does Motive support the professional development and growth of its employees?
- What are the biggest challenges facing the web marketing team at Motive, and how can this role help address them?
- How does Motive approach collaboration and communication between teams and clients?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: The Senior Web Marketing Specialist should be comfortable asking questions and engaging in a conversation with the hiring manager to ensure a good fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Motive job portal
- Tailor your resume and cover letter to emphasize your fit for this role and Motive's company culture
- Prepare for the technical interview by brushing up on your knowledge of front-end technologies and debugging tools
- Research Motive's company culture and values to ensure a good fit and demonstrate your enthusiasm for the role during the interview
- Follow up with the hiring manager one week after the interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
