📌 Core Information
🔹 Job Title: Senior Webinar and Partner Marketing Manager
🔹 Company: Later
🔹 Location: Boston, MA; Vancouver, BC; Chicago, IL; Vancouver, WA (Remote/Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Hybrid (Remote options available)
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling webinar and co-marketing programs to drive acquisition and revenue
- Collaborating cross-functionally with teams to ensure alignment and support for demand generation goals
- Owning the end-to-end vision from strategy to execution for webinar and partner marketing programs
- Utilizing data-driven approaches to campaign execution and continuous improvement
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams to drive results.
📋 Key Responsibilities
✅ Plan, manage, and execute a high-impact webinar calendar featuring Later experts, partners, customers, creators, and industry thought leaders
✅ Drive all aspects of webinar production, promotion, and follow-up sequencing for full funnel success
✅ Identify, develop, and scale strategic co-marketing initiatives with industry-leading organizations to drive shared value
✅ Collaborate with cross-functional teams to ensure alignment and support for achieving demand generation goals
✅ Utilize platform analytics, large datasets, and other tactic-specific reporting to understand campaign performance, identify trends, and draw actionable insights
✅ Continuously test and improve campaigns and tactics to refine engagement, conversion rates, and user experience
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams to deliver results.
🎯 Required Qualifications
Education: Bachelor's degree preferred (Marketing, Business, or Related)
Experience: 6+ years of marketing experience, with 3-5+ years specifically in webinar production and partner co-marketing
Required Skills:
- Proven ownership of end-to-end webinar strategy (from planning to reporting)
- Hands-on experience with partner campaigns, including case studies and success metrics
- Strong background in data organization and tracking success of campaigns
- Excellent results orientation, proven record of performing to aggressive growth targets
- Deep care about user experience and ability to build precise targeting and delightful, on-brand experiences
- Extreme level of quality assurance for visual and written creative
Preferred Skills:
- Experience with data visualization tools such as Mode and Looker
- Experience in CRM and marketing automation tools such as Salesforce, Hubspot, Marketo, and Klaviyo
- Experience in Contentful and Wordpress
ASSUMPTION: Candidates with experience in full funnel marketing campaigns, including paid advertising, social media marketing, and email marketing, are strongly preferred.
💰 Compensation & Benefits
Salary Range: $135,000 - $150,000 USD (On Target Earnings)
Benefits:
- Competitive benefits package for full-time employees
- Flexible work arrangements (Hybrid/Remote)
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours/week)
ASSUMPTION: Salary range is based on market data for similar roles in the Boston, MA area. Benefits package may vary based on location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Social Media & Influencer Marketing)
Company Size: Medium (201-500 employees)
Founded: 2014 (Boston, MA)
Company Description:
- Later is a leading social and influencer marketing solution and link in bio tool
- Helps top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI
- Partners with major social platforms, including Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest
Company Specialties:
- Social Media Management
- Social Media Marketing
- Instagram
- Tech
- App Development
- Content Marketing
- Influencer Marketing
- Creator Economy
- Digital Marketing
- Link in bio tool
Company Website: later.com
ASSUMPTION: Later is a well-established company in the social media and influencer marketing space, with a strong focus on driving business outcomes for its clients.
📊 Role Analysis
Career Level: Mid-Senior Level (5-10 years of experience)
Reporting Structure: Reports directly to the VP of Demand Generation
Work Arrangement: Hybrid (Remote options available)
Growth Opportunities:
- Potential to grow into a leadership role within the demand generation team
- Opportunities to expand the webinar and partner marketing programs based on success
- Chance to work with a diverse range of internal and external stakeholders
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the webinar and partner marketing programs and take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Hybrid (Remote options available)
Office Location(s): Boston, MA; Vancouver, BC; Chicago, IL; Vancouver, WA
Geographic Context:
- Boston, MA: Known for its rich history, vibrant tech scene, and diverse cultural offerings
- Vancouver, BC: Offers a mix of urban and outdoor living, with a strong tech industry and high quality of life
- Chicago, IL: A major hub for business, finance, and culture, with a thriving tech industry
- Vancouver, WA: A smaller, more laid-back city with a strong focus on outdoor recreation and a growing tech scene
Work Schedule: Full-time (40 hours/week), with flexible remote work options available
ASSUMPTION: The hybrid work arrangement allows for flexibility in work location, with opportunities to work remotely or from one of Later's office locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with the VP of Demand Generation
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data-driven approach to campaign execution and analysis
- Strong communication and presentation skills
- Ability to work effectively with cross-functional teams
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful webinar and partner marketing campaigns you've led in the past
- Be ready to discuss your approach to data-driven decision-making and continuous improvement
- Demonstrate your understanding of Later's products and services, and how you can contribute to their growth
ATS Keywords: Webinar Production, Partner Marketing, Campaign Strategy, Cross-Functional Collaboration, Lead Generation, Data Analysis, Results Orientation
ASSUMPTION: Later uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve visibility.
🛠️ Tools & Technologies
- Webinar hosting platforms (e.g., Zoom, GoToWebinar)
- Marketing automation tools (e.g., Hubspot, Marketo)
- CRM software (e.g., Salesforce)
- Data visualization tools (e.g., Mode, Looker)
- Content management systems (e.g., Contentful, Wordpress)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as Later provides training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Inclusion-first mindset
- Hiring and building teams for culture add, not culture fit
- Unbiased hiring, pay, and promotion practices
- Creating a diverse, equitable workplace
Work Style:
- Proactive and results-driven
- Strategic and forward-thinking
- Curious and adaptable
- Emotionally intelligent and collaborative
Self-Assessment Questions:
- How do you approach building diverse, inclusive teams, and fostering a culture of belonging?
- Can you provide an example of a time when you had to adapt to a significant change in priorities or work arrangements? How did you handle it?
- How do you balance long-term goals with short-term needs, and push both forward through clear prioritization?
ASSUMPTION: Later values a diverse and inclusive work environment, and prioritizes hiring and building teams for culture add, not culture fit.
⚠️ Potential Challenges
- Managing multiple webinar events and partner campaigns simultaneously
- Balancing short-term needs with long-term strategic goals
- Working with cross-functional teams to ensure alignment and support for demand generation goals
- Keeping up with industry trends and best practices in managed channels/tactics
- Managing a hybrid work arrangement, balancing remote and in-office work effectively
ASSUMPTION: This role may present challenges related to time management, prioritization, and cross-functional collaboration, but offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on webinar and partner marketing strategies
- Later's focus on data-driven decision-making and continuous improvement sets it apart from other companies in the industry
- This role offers significant growth potential, with opportunities to expand the webinar and partner marketing programs and take on additional responsibilities
ASSUMPTION: This role is unique in its focus on webinar and partner marketing, and offers significant opportunities for growth and impact within the demand generation team.
📝 Sample Projects
- Planning and executing a successful webinar series featuring industry thought leaders and Later experts
- Developing and scaling strategic co-marketing initiatives with industry-leading organizations to drive shared value
- Analyzing campaign performance data to identify trends, draw actionable insights, and refine campaigns for better engagement and conversion rates
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the role, and the impact it can have on Later's demand generation efforts.
❓ Key Questions to Ask During Interview
- Can you describe the current webinar and partner marketing strategies, and how this role fits into them?
- How does Later support the growth and development of its employees, particularly in this role?
- What are the biggest challenges facing the demand generation team currently, and how can this role help address them?
- How does Later measure the success of its webinar and partner marketing programs, and how can this role contribute to improving those metrics?
- What are the most important qualities and skills for someone to succeed in this role, and how does Later support the development of those skills?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company, and demonstrate your interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful webinar and partner marketing campaigns you've led in the past
- Be ready to discuss your approach to data-driven decision-making and continuous improvement
- Follow up with the hiring manager one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
