📌 Core Information
🔹 Job Title: Senior Webinar and Partner Marketing Manager
🔹 Company: Later
🔹 Location: Boston, MA (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote and On-site)
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling webinar and co-marketing programs to educate the market and generate high-quality leads.
- Collaborating with cross-functional teams to ensure alignment and success of marketing initiatives.
- Owning the end-to-end vision from strategy to execution, driving full funnel success.
- Identifying, developing, and scaling strategic co-marketing initiatives with industry-leading organizations.
- Utilizing data-driven approaches to campaign execution, continuous testing, and improvement.
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and data analysis skills. The ideal candidate will have a proven track record of driving results through webinar and co-marketing campaigns.
📋 Key Responsibilities
✅ Plan and manage a high-impact webinar calendar featuring Later experts, partners, customers, creators, and industry thought leaders. Drive all aspects of production necessary for full funnel success including promotion, webinar hosting, and follow-up sequencing.
✅ Identify, develop, and scale strategic co-marketing initiatives with industry-leading organizations (ex. software platforms, agencies, and creator partners) that have a shared audience to Later that would benefit from our tools and services. Deliver joint campaigns (i.e., webinars, email marketing, social media campaigns, etc.) that drive shared value.
✅ Have a deep understanding of Later: Understand Later’s target audiences, spearheading full-funnel paid media campaign strategies that attract and retain Later customers.
✅ Operate with an audience-oriented approach: Align campaigns with target audience, improving credibility, the user experience, interaction rate, and conversion rates.
✅ Have a view of the full funnel: Make strategy recommendations for content, creative, landing pages, and remarketing tactics in collaboration with web and creative teams, pulling the pieces together to execute on your campaigns.
✅ Utilize technical skillset and leadership ability: Lead campaigns from the trenches, digging in with your team, then zooming back out to see how decisions impact the big picture and overarching company goals.
✅ Utilize platform analytics, large datasets, and other tactic-specific reporting to understand campaign performance, identify trends, and draw actionable insights. Summarize findings for team and executive leadership.
✅ Apply insights from experiments to refine campaigns and tactics, aiming for better engagement, conversion rates, and user experience.
✅ Consistently be organized and proactive: Deliver updates and data in an effective and concise manner. Execute on experiments and campaign builds in an organized fashion for transparency and collaborative understanding of results. Take into account personal and team bandwidth, as well as task priorities to balance daily workload.
✅ Be results-oriented: Collaborate on creating and measuring monthly lead targets and quarterly OKRs.
ASSUMPTION: This role requires strong storytelling skills, creative expertise, a partner-first mindset, and a data-driven approach to campaign execution. The ideal candidate will have a proven track record of driving results through webinar and co-marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree preferred (Marketing, Business, or Related)
Experience: 6+ years of experience in marketing, with 3-5+ years of experience in webinar production and partner co-marketing
Required Skills:
- Proven ownership of end-to-end webinar strategy (from planning to reporting)
- Hands-on experience with partner campaigns, including case studies and success metrics
- Experience in full funnel marketing campaigns including paid advertising, social media marketing, and email marketing
- Strong background in data organization and tracking success of campaigns
- Excellent results orientation, proven record performing to aggressive growth targets
- Deep care about user experience and ability to build precise targeting as well as delightful, on-brand experiences
- Extreme level of quality assurance for visual and written creative
- Flexibility and ability to work in a fast-paced and dynamic environment
- Ability to think outside the box
Preferred Skills:
- Experience with data visualization tools such as Mode and Looker
- Experience in CRM and marketing automation tools such as Salesforce, Hubspot, Marketo, and Klaviyo
- Experience in Contentful and Wordpress
ASSUMPTION: The ideal candidate will have a strong background in data organization and full funnel marketing campaigns, with a proven track record of driving results through webinar and co-marketing campaigns.
💰 Compensation & Benefits
Salary Range: $135,000 - $150,000 (USD)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Parental leave
- Professional development opportunities
- Employee assistance program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market data for the role, experience level, and location. The actual salary offered may vary based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Social Media and Influencer Marketing)
Company Size: 201-500 employees (Mid-sized)
Founded: 2014 (11 years ago)
Company Description:
- Later is a leading social and influencer marketing solution and link in bio tool.
- We help the world’s top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
- Later is committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit.
Company Specialties:
- Social Media Management
- Social Media Marketing
- Instagram
- Tech
- Social Media
- App
- Content Marketing
- Influencer Marketing
- Creator Economy
- Digital Marketing
Company Website: later.com
ASSUMPTION: Later is a well-established company in the social media and influencer marketing industry, with a strong focus on diversity, inclusion, and accessibility.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: Reports directly to the VP of Demand Generation
Work Arrangement: Hybrid (Remote and On-site)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunities to expand the webinar and partner marketing programs
- Chance to work with a diverse range of industry-leading organizations
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the webinar and partner marketing programs and work with a diverse range of industry-leading organizations.
🌍 Location & Work Environment
Office Type: Hybrid (Remote and On-site)
Office Location(s): Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA
Geographic Context:
- Boston, MA: A major tech hub with a thriving startup scene and a high cost of living
- Vancouver, BC: A multicultural city with a strong tech industry and a lower cost of living compared to Boston
- Chicago, IL: A major city with a diverse economy and a moderate cost of living
- Vancouver, WA: A smaller city with a lower cost of living and a growing tech industry
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers flexibility for remote work, with the option to work on-site in one of Later's offices.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP of Demand Generation
- Background check and offer
Key Assessment Areas:
- Webinar production and execution skills
- Partner marketing strategy and execution
- Data analysis and reporting skills
- Campaign strategy and execution
- Cross-functional collaboration and leadership skills
Application Tips:
- Tailor your resume and cover letter to highlight your webinar production, partner marketing, and data analysis skills
- Provide specific examples of your experience with webinar production, partner marketing, and data analysis
- Demonstrate your understanding of Later's products and target audience
- Showcase your ability to work collaboratively with cross-functional teams
ATS Keywords: Webinar Production, Partner Marketing, Data Analysis, Campaign Strategy, Cross-Functional Collaboration, Lead Generation, Content Creation, Email Marketing, Social Media Marketing, Paid Advertising, User Experience, Creative Development, Project Management, Market Research, Performance Tracking, Results Orientation
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant skills and experience.
🛠️ Tools & Technologies
- Webinar platforms (e.g., Zoom, GoToWebinar)
- Marketing automation tools (e.g., Hubspot, Marketo)
- CRM software (e.g., Salesforce)
- Data visualization tools (e.g., Mode, Looker)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with webinar platforms, marketing automation tools, CRM software, and data visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Inclusion-first mindset
- Hiring and building teams for culture add rather than culture fit
- Fostering a diverse and equitable workplace
Work Style:
- Proactive and results-driven
- Strategic and forward-thinking
- Curious and adaptable
- Collaborative and supportive
- Positive and resilient
- Emotionally intelligent and empathetic
Self-Assessment Questions:
- How do you align with Later's inclusion-first mindset and commitment to diversity, equity, and inclusion?
- How do you approach working collaboratively with cross-functional teams, and how do you ensure the success of your campaigns?
- How do you balance long-term goals with short-term needs, and how do you prioritize your workload to ensure you're focusing on high-impact tasks?
ASSUMPTION: Later values candidates who align with their inclusion-first mindset and commitment to diversity, equity, and inclusion. Candidates should be proactive, results-driven, strategic, and adaptable, with a strong work ethic and a positive attitude.
⚠️ Potential Challenges
- Managing multiple webinar and partner marketing campaigns simultaneously
- Keeping up with industry trends and best practices in webinar production and partner marketing
- Collaborating effectively with cross-functional teams to ensure alignment and success of marketing initiatives
- Balancing the need for immediate results with long-term strategic planning
ASSUMPTION: The ideal candidate will be able to manage multiple projects simultaneously, keep up with industry trends, and collaborate effectively with cross-functional teams to ensure the success of marketing initiatives.
📈 Similar Roles Comparison
- This role is unique in its focus on webinar and partner marketing, but similar roles may include:
- Marketing Manager (with a focus on webinar or partner marketing)
- Campaign Manager (with experience in webinar or partner marketing)
- Event Marketing Manager (with experience in webinar production)
ASSUMPTION: While this role is unique in its focus on webinar and partner marketing, similar roles may require similar skills and experience.
📝 Sample Projects
- Planning and executing a successful webinar series featuring industry thought leaders and Later experts
- Developing and scaling a strategic co-marketing initiative with a software platform, driving shared value and generating high-quality leads
- Creating and executing a targeted email marketing campaign to promote a webinar series, resulting in a high attendance rate and positive feedback
ASSUMPTION: The ideal candidate will have experience planning and executing webinar series, developing and scaling co-marketing initiatives, and creating targeted email marketing campaigns.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy, and how will my work impact the company's goals?
- What are the biggest challenges facing the webinar and partner marketing programs, and how can I help address them?
- How does Later support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does that apply to this role?
ASSUMPTION: The ideal candidate will ask thoughtful questions about the role, the company's goals, and the team's dynamics to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your webinar production, partner marketing, and data analysis skills
- Provide specific examples of your experience with webinar production, partner marketing, and data analysis
- Demonstrate your understanding of Later's products and target audience
- Showcase your ability to work collaboratively with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
