Senior Webinar and Partner Marketing Manager

📌 Core Information

🔹 Job Title: Senior Webinar and Partner Marketing Manager

🔹 Company: Later

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of webinar and co-marketing programs
• Cross-functional collaboration with various teams to ensure alignment and support for demand generation goals
• Data-driven approach to campaign execution and optimization
• Proven track record in driving results through full funnel marketing campaigns

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and data analysis skills to successfully execute webinar and co-marketing programs that drive high-quality leads and contribute to revenue growth.

📋 Key Responsibilities

✅ Plan, manage, and execute a high-impact webinar calendar featuring Later experts, partners, customers, creators, and industry thought leaders

✅ Drive all aspects of production necessary for full funnel success, including promotion, webinar hosting, and follow-up sequencing

✅ Identify, develop, and scale strategic co-marketing initiatives with industry-leading organizations to drive shared value

✅ Collaborate with cross-functional teams to ensure alignment and support for achieving demand generation goals

✅ Utilize platform analytics, large datasets, and other tactic-specific reporting to understand campaign performance, identify trends, and draw actionable insights

✅ Continuously test and improve campaigns and tactics to refine engagement, conversion rates, and user experience

ASSUMPION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams to ensure successful execution of webinar and co-marketing programs.

🎯 Required Qualifications

Education: Bachelor's degree preferred (Marketing, Business, or Related)

Experience: 6+ years of marketing experience with 3-5+ years in webinar production and partner co-marketing

Required Skills:

• Proven ownership of end-to-end webinar strategy
• Hands-on experience with partner campaigns, including case studies and success metrics
• Strong background in data organization and tracking success of campaigns
• Excellent results orientation with a proven record of performing to aggressive growth targets
• Deep care about user experience and ability to build precise targeting as well as delightful, on-brand experiences
• Extreme level of quality assurance for visual and written creative
• Flexibility and ability to work in a fast-paced and dynamic environment
• Ability to think outside the box

Preferred Skills:

• Experience with data visualization tools such as Mode and Looker
• Experience in CRM and marketing automation tools such as Salesforce, Hubspot, Marketo, and Klaviyo
• Experience in Contentful and Wordpress

ASSUMPTION: The ideal candidate will have a strong background in full funnel marketing campaigns, including paid advertising, social media marketing, and email marketing, with a proven track record in driving results through webinar and co-marketing programs.

💰 Compensation & Benefits

Salary Range: $135,000 - $150,000

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Unlimited PTO
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on market data for similar roles in the Los Angeles area. The benefits package is competitive and designed to support the well-being and professional growth of employees.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Social Media Management, Influencer Marketing, and Link in Bio Tools)

Company Size: 201-500 employees (Medium-sized company with a significant presence in the industry)

Founded: 2014 (Established company with a history of growth and success)

Company Description:

• Later is a leading social and influencer marketing solution and link in bio tool
• We help the world’s top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI
• Later is committed to fostering an inclusion-first mindset and creating a diverse, equitable, and accessible workplace

Company Specialties:

• Social Media Management
• Social Media Marketing
• Instagram
• Tech
• Social Media
• App
• Content Marketing
• Influencer Marketing
• Creator Economy
• Digital Marketing
• Link in bio tool

Company Website: later.com

ASSUMPTION: Later is a well-established company with a strong presence in the social media management and influencer marketing industries. They are committed to creating a diverse, inclusive, and supportive work environment for their employees.

📊 Role Analysis

Career Level: Senior (Experienced professional with a proven track record in their field)

Reporting Structure: Reports directly to the VP of Demand Generation

Work Arrangement: Hybrid (Remote/On-site) with offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA

Growth Opportunities:

• Potential to expand the role and team as webinar and co-marketing programs grow in success
• Opportunities for professional development and career advancement within the marketing department and the company as a whole
• Chance to work with and learn from industry experts and thought leaders in the social media and influencer marketing spaces

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the role and team as webinar and co-marketing programs grow in success. Additionally, the hybrid work arrangement provides flexibility for employees to balance their work and personal lives.

🌍 Location & Work Environment

Office Type: Hybrid (Remote/On-site)

Office Location(s): Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA

Geographic Context:

• Los Angeles, California, is a major metropolitan area with a diverse population and a thriving job market
• The cost of living in Los Angeles is relatively high compared to other cities in the United States
• Los Angeles is known for its mild Mediterranean climate, with warm, dry summers and mild, wet winters

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The hybrid work arrangement allows employees to balance their work and personal lives, with the option to work remotely or on-site as needed. The flexible work schedule and unlimited PTO policy further support work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interview with the hiring team
• Final interview with the VP of Demand Generation
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning skills
• Data analysis and interpretation skills
• Campaign execution and optimization skills
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Later's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your strategic thinking and planning skills in your application materials
• Demonstrate your understanding of Later's business and the social media and influencer marketing industries
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and collaboration abilities
• Research Later's company culture and values to ensure a strong cultural fit

ATS Keywords: Webinar Production, Partner Marketing, Data Analysis, Campaign Strategy, Cross-Functional Collaboration, Lead Generation, Content Creation, Email Marketing, Social Media Marketing, Paid Advertising, User Experience, Creative Development, Project Management, Market Research, Performance Tracking, Agile Methodologies

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis, and campaign execution skills, as well as their ability to collaborate effectively with cross-functional teams. The hiring team will also evaluate the candidate's cultural fit and alignment with Later's values and mission.

🛠️ Tools & Technologies

• Webinar hosting platforms (e.g., Zoom, GoToWebinar)
• Marketing automation tools (e.g., Hubspot, Marketo)
• CRM software (e.g., Salesforce)
• Data visualization tools (e.g., Mode, Looker)
• Content creation and management tools (e.g., Contentful, Wordpress)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Paid advertising platforms (e.g., Google Ads, Facebook Ads)

ASSUMPTION: The tools and technologies listed are commonly used in marketing roles and are relevant to the responsibilities and qualifications outlined for this role. The specific tools and technologies used may vary depending on the company's preferences and existing infrastructure.

👔 Cultural Fit Considerations

Company Values:

• Inclusion-first mindset
• Data-driven decision making
• Collaboration and cross-functional teamwork
• Continuous learning and improvement
• Customer-centric approach

Work Style:

• Proactive and results-driven
• Strategic and forward-thinking
• Curious and adaptable
• Positive and resilient
• Emotionally intelligent and collaborative

Self-Assessment Questions:

• How do you ensure that your work aligns with Later's inclusion-first mindset and commitment to diversity, equity, and accessibility?
• Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it, and what was the outcome?
• How do you approach collaboration with cross-functional teams, and how do you ensure that your work supports the overall goals and objectives of the company?

ASSUMPTION: Later places a strong emphasis on cultural fit and alignment with their values and mission. Candidates should be prepared to demonstrate their understanding of and commitment to Later's inclusion-first mindset and data-driven approach to decision making.

⚠️ Potential Challenges

• Managing multiple webinar and co-marketing campaigns simultaneously, requiring strong project management and organizational skills
• Working with cross-functional teams to ensure alignment and support for achieving demand generation goals, requiring strong communication and collaboration skills
• Keeping up-to-date with industry trends, new technologies, and best practices in managed channels/tactics, requiring continuous learning and adaptation
• Balancing long-term goals with short-term needs, requiring strategic thinking and prioritization skills

ASSUMPTION: The potential challenges listed are common to marketing roles, particularly those focused on webinar and co-marketing programs. Candidates should be prepared to demonstrate their ability to manage multiple priorities, work effectively with cross-functional teams, and adapt to changing industry trends and technologies.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Senior Marketing Manager position, with a focus on webinar and co-marketing programs
• Compared to other marketing roles, this position requires a higher level of strategic thinking, data analysis, and campaign execution skills
• Career paths for this role may include advancement to a Director or VP of Marketing, with a focus on demand generation and growth

ASSUMPTION: This role is similar to other marketing management positions, with a focus on webinar and co-marketing programs. Candidates should be prepared to demonstrate their ability to manage multiple priorities, work effectively with cross-functional teams, and adapt to changing industry trends and technologies.

📝 Sample Projects

• Planning and executing a successful webinar series featuring industry thought leaders and Later experts
• Developing and scaling strategic co-marketing initiatives with industry-leading organizations to drive shared value
• Optimizing campaign performance through data analysis and continuous testing and improvement

ASSUMPTION: The sample projects listed are relevant to the responsibilities and qualifications outlined for this role. Candidates should be prepared to demonstrate their ability to plan, execute, and optimize webinar and co-marketing campaigns, as well as their understanding of data analysis and continuous improvement principles.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to webinar and co-marketing programs, and how this role fits into the overall demand generation strategy?
• How does the company measure the success of webinar and co-marketing campaigns, and what key performance indicators (KPIs) are tracked?
• Can you provide an example of a successful webinar or co-marketing campaign that the company has executed, and what made it successful?
• How does the company support the professional development and growth of employees in this role?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: The key questions listed are designed to help candidates better understand the company's approach to webinar and co-marketing programs, as well as the role's fit within the overall demand generation strategy. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their understanding of the role and the company's goals and objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and collaboration abilities
• Research Later's company culture and values to ensure a strong cultural fit
• Follow up with the hiring team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.