Senior Webinar Marketing Manager

📌 Core Information

🔹 Job Title: Senior Webinar Marketing Manager

🔹 Company: CoStar

🔹 Location: Edwards AFB, California, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a strategic webinar marketing plan.
• Enhancing brand visibility and business growth through webinars.
• Integrating virtual and in-person engagement strategies at trade shows and industry events.
• Collaborating with marketing, sales, and product teams for compelling content creation.

ASSUMPTION: The integration of webinar and trade show strategies implies substantial interaction with external and internal stakeholders, suggesting a role with significant influence in marketing operations.

📋 Key Responsibilities

✅ Develop and implement a comprehensive webinar marketing strategy to support business growth and brand awareness.

✅ Manage end-to-end webinar production, including content planning, speaker coordination, promotion, execution, and post-event analysis.

✅ Leverage analytics to optimize engagement, conversion, and ROI for webinar initiatives.

✅ Partner with internal teams and external partners to drive attendance and maximize reach.

✅ Support Matterport’s presence at trade shows and industry events, ensuring brand consistency and engagement opportunities through speaking engagements, live demonstrations, and lead capture.

✅ Collaborate with event and sales teams to align webinar and trade show strategies with broader marketing goals.

✅ Continuously refine webinar and event formats, messaging, and content to align with company objectives and audience needs.

✅ Ensure seamless execution of webinars and event-related initiatives, including live management and troubleshooting.

ASSUMPTION: The responsibility for end-to-end management suggests a need for strong project management skills and the ability to handle high-pressure scenarios during live event execution.

🎯 Required Qualifications

Education: Bachelor's degree from an accredited, not-for-profit University or College

Experience: At least 9+ years in webinar execution, event marketing, and digital engagement strategies

Required Skills:

• Webinar Execution
• Event Marketing
• Digital Engagement Strategies

Preferred Skills:

• Creative and Strategic Thinking
• Brand Building

ASSUMPTION: Candidates need a solid background in digital marketing and must demonstrate an ability to drive brand engagement across multiple platforms.

💰 Compensation & Benefits

Salary Range: Not specified. However, CoStar offers generous compensation and performance-based incentives reflective of industry standards.

Benefits:

• Comprehensive healthcare coverage: Medical, Vision, Dental, Prescription Drug
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions

Working Hours: 40 hours per week

ASSUMPTION: Benefits package suggests a focus on employee health and financial wellness, aligning with industry standards for large firms.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 5,001-10,000 employees, offering significant resources and potential for professional growth.

Founded: 1986

Company Description:

• Global leader in real estate information and analytics.
• Innovator in proptech industry with a diverse product range.
• Emphasis on digitizing the real estate market.

Company Specialties:

• Commercial Real Estate
• Product Development
• Analytics

Company Website: http://www.costargroup.com

ASSUMPTION: The company’s scale and market leadership offer a dynamic work environment with diverse career development opportunities.

📊 Role Analysis

Career Level: Senior level indicative of leadership responsibilities in strategic planning and execution.

Reporting Structure: Likely reports to senior marketing or executive management, reflecting the strategic significance of the role.

Work Arrangement: On-site, promoting direct collaboration and teamwork.

Growth Opportunities:

• Potential for advancing to a director-level role.
• Networking opportunities at major industry events.
• Skill enhancement through integration with cross-functional teams.

ASSUMPTION: Due to the company’s growth and prominence in real estate technology, there should be ample opportunity for advancement and professional development.

🌍 Location & Work Environment

Office Type: Typical corporate office environment conducive to high-level collaboration and strategic work.

Office Location(s): Edwards AFB, California; headquarters in Arlington, Virginia

Geographic Context:

• Proximity to major California real estate markets.
• Access to diverse talent pools and client bases.
• A location rich in industry networking opportunities.

Work Schedule: Standard 40-hour workweek with occasional flexibility for events.

ASSUMPTION: The location’s advantages include strategic access to key clients and participation in significant real estate forums.

💼 Interview & Application Insights

Typical Process:

• Initial screening with HR.
• Technical interview with marketing leadership.
• Final interview with executive team or department head.

Key Assessment Areas:

• Leadership in webinar strategy development.
• Proficiency in digital marketing and analytics.
• Coordination and execution of successful trade shows.

Application Tips:

• Highlight achievements in webinar and event marketing.
• Demonstrate data-driven decision-making abilities.
• Emphasize collaboration and team integration skills.

ATS Keywords: Webinar Execution, Event Marketing, Digital Engagement, Content Planning

ASSUMPTION: The interview process is rigorous, focusing on demonstrating real-world impact and strategic insight.

🛠️ Tools & Technologies

• Webinar platforms like Zoom or GoToWebinar
• Marketing automation tools (e.g., HubSpot, Marketo)
• Analytics platforms (e.g., Google Analytics, Tableau)

ASSUMPTION: Mastery of these technologies is assumed to be crucial for achieving the high levels of efficiency and effectiveness required in the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation in digital real estate solutions
• Commitment to data accuracy and integrity
• Focus on customer empowerment and success

Work Style:

• Team-oriented and collaborative
• Proactive and adaptable to change
• Strong emphasis on strategic thinking and problem-solving

Self-Assessment Questions:

• Am I adept at managing complex webinar workflows?
• Can I align event strategies with broader company goals?
• Am I able to foster interdepartmental collaboration effectively?

ASSUMPTION: A cultural fit would involve being highly collaborative, innovative, and capable of operating in a rapidly changing environment.

⚠️ Potential Challenges

• Balancing virtual and in-person engagement strategies.
• Adapting to the fast pace of technological change.
• Ensuring consistency across global brand initiatives.
• Managing high-pressure live event scenarios.

ASSUMPTION: Challenges are indicative of the dynamic and multifaceted nature of the role, requiring a proactive and resourceful approach.

📈 Similar Roles Comparison

• Aligning with digital marketing directors for brand consistency.
• Comparing cross-functional collaboration as seen in product marketing roles.
• Analyzing audience engagement tactics akin to customer success roles.

ASSUMPTION: This role shares similar strategic responsibilities with high-level marketing roles, emphasizing cross-functional integration and brand development.

📝 Sample Projects

• Executing a global webinar series showcasing new company innovations.
• Coordinating a major trade show presence that resulted in doubling lead generation.
• Developing analytics frameworks for measuring interaction and engagement.

ASSUMPTION: The role likely involves complex project management scenarios that emphasize innovation and strategy implementation.

❓ Key Questions to Ask During Interview

• How does CoStar measure the success of its webinar programs?
• What are the company's key priorities for virtual engagement strategies?
• How does the marketing team integrate with other departments?
• What opportunities exist for professional development within CoStar?
• How do digital innovations play a role in the company's long-term strategy?

ASSUMPTION: Asking detailed questions about success metrics and integration strategies can provide insights into company priorities and growth potential.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume to highlight relevant webinar and event marketing experience.
• Be ready to discuss strategic planning and execution of past projects.
• Tailor your application to demonstrate alignment with CoStar's values.
• Follow up on your application status after two weeks if no response is received.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.