Senior Webinar Marketing Manager

📌 Core Information

🔹 Job Title: Senior Webinar Marketing Manager

🔹 Company: CoStar Group

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a high-impact webinar strategy
• Driving engagement, lead generation, and customer education
• Integrating virtual and in-person engagement strategies at events
• Collaborating cross-functionally with marketing, sales, and product teams

ASSUMPTION: The candidate will focus on both virtual and in-person strategies, enhancing brand visibility. Assumed essential for driving business growth in real estate information solutions.

📋 Key Responsibilities

✅ Develop and implement a comprehensive webinar marketing strategy to support business growth and brand awareness.

✅ Manage end-to-end webinar production, including content planning, speaker coordination, promotion, execution, and post-event analysis.

✅ Leverage analytics to optimize engagement, conversion, and ROI for webinar initiatives.

✅ Partner with internal teams and external partners to drive attendance and maximize reach.

✅ Support Matterport’s presence at trade shows and industry events with consistent branding and engagement opportunities.

✅ Collaborate on aligning webinar and trade show strategies with marketing goals.

✅ Continuously refine webinar formats, messaging, and content.

✅ Ensure seamless execution of webinars and related initiatives, including live management and troubleshooting.

ASSUMPTION: The responsibilities are heavily focused on ensuring alignment and consistency across platforms, assumed vital for maintaining a strong market position.

🎯 Required Qualifications

Education: Bachelor's degree from an accredited, not-for-profit university or college

Experience: At least 9 years in webinar execution, event marketing, and digital engagement strategies

Required Skills:

• Webinar execution and optimization skills
• Event marketing expertise
• Strong communication and collaboration abilities
• Proficiency with marketing tools, analytics, and webinar platforms

Preferred Skills:

• Advanced strategic and creative thinking abilities
• Experience in digital marketing and brand-building

ASSUMPTION: Preferred skills reflect the value placed on creative strategic thinking and brand-building. Assumed these enhance job performance effectiveness.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive in the real estate information sector

Benefits:

• Comprehensive healthcare coverage
• 401(K) retirement plan with matching contributions
• Tuition reimbursement and professional growth opportunities
• Performance-based incentives

Working Hours: 40 hours per week, typical on-site arrangement

ASSUMPTION: Compensation package is competitive given CoStar's position as an industry leader, with benefits aimed at supporting overall employee well-being and career development.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, with a focus on information technology and online marketplaces

Company Size: 5,001-10,000 employees, offering diverse career growth potential

Founded: 1986, with extensive industry experience and innovation

Company Description:

• Leader in global commercial real estate information
• Innovative technology solutions like 3D digital twin technology
• Major brands including CoStar, LoopNet, and Apartments.com

Company Specialties:

• Research and analytics
• Marketing and sales
• Technology development

Company Website: http://www.costargroup.com

ASSUMPTION: Assumed the company's large scale and robust resources provide substantial stability and innovation opportunities for employees.

📊 Role Analysis

Career Level: Senior level promoting leadership and ownership in strategic initiatives

Reporting Structure: Likely reporting to senior marketing or corporate strategy executives

Work Arrangement: Primarily on-site, facilitating strong team collaboration

Growth Opportunities:

• Increased leadership responsibilities
• Cross-functional collaboration
• Enhancements in strategic digital engagement experience

ASSUMPTION: Growth is fostered through collaborative projects and strategic decision-making, providing pathways to higher leadership.

🌍 Location & Work Environment

Office Type: Professional office with a focus on collaborative environments

Office Location(s): Multiple locations across the US and international offices

Geographic Context:

• Proximity to major transit hubs and urban centers
• Headquartered in Arlington, Virginia
• Access to diverse real estate markets

Work Schedule: Standard 40-hour week with occasional event-based variations

ASSUMPTION: Assumed work schedules are flexible during event periods, reflecting the dynamic nature of marketing roles.

💼 Interview & Application Insights

Typical Process:

• Submit application through CoStar's career portal
• Initial HR screening and assessment of qualifications
• Technical or role-specific interview

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Experience in webinar and event management
• Team collaboration and communication

Application Tips:

• Highlight relevant experience in webinars and digital marketing
• Showcase your strategic and data-driven decision-making
• Prepare examples of successful projects led in previous roles

ATS Keywords: Webinar Marketing, Event Management, Digital Strategy, Lead Generation, Cross-Functional Collaboration

ASSUMPTION: The interview process likely emphasizes fit within CoStar's innovative culture and capacity for strategic thinking.

🛠️ Tools & Technologies

• Webinar platforms (Zoom, GoToWebinar)
• Email marketing and CRM tools (Salesforce, HubSpot)
• Analytics platforms (Google Analytics, Tableau)

ASSUMPTION: Experience in diverse marketing technology assumed crucial for performing key responsibilities effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Commitment to customer success
• Integrity and transparency in business practices

Work Style:

• Collaborative team environment
• Fast-paced and results-driven
• Focus on strategic planning and execution

Self-Assessment Questions:

• How do you handle high-pressure event planning scenarios?
• What strategies do you employ to maximize webinar engagement?
• How comfortable are you with cross-departmental collaboration?

ASSUMPTION: The company's emphasis on innovation and client success suggests a dynamic and challenging work environment.

⚠️ Potential Challenges

• Balancing multiple multi-channel campaign deadlines
• Ensuring seamless integration of virtual and physical events
• Staying updated with fast-evolving digital event tools
• Managing cross-functional teams with diverse objectives

ASSUMPTION: Challenges are assumed to be typical for senior-level marketing roles focused on strategic detail and execution.

📈 Similar Roles Comparison

• Similar roles may offer remote flexibility, though typically require onsite engagement for events
• Other companies may focus more narrowly on either digital or physical event planning
• Compensation and career progression opportunities may vary based on industry sector (e.g., tech vs. real estate)

ASSUMPTION: Comparison assumes that the comprehensive engagement strategies required distinguish this role in the marketplace.

📝 Sample Projects

• Developing a webinar series for lead generation targeting high-value clients
• Leading coordination of major annual industry trade shows
• Implementing a data-driven optimization strategy for virtual event participation

ASSUMPTION: Sample projects illustrate the high-impact and strategic nature of the role’s deliverables.

❓ Key Questions to Ask During Interview

• What tools do you currently use for webinar and event management?
• Can you describe a successful campaign you’ve executed in the past year?
• How does the team ensure cross-functional alignment in campaign strategies?
• What are the biggest challenges currently facing your webinar marketing team?
• How does CoStar measure the success of its marketing initiatives?

ASSUMPTION: Questions assumed to probe deeper into CoStar's work culture, tool efficacy, and strategic priorities, aiding candidate preparation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a cover letter emphasizing your strategic marketing and webinar management experience
• Ensure your resume includes key skills and relevant achievements in digital event marketing
• Research CoStar Group's market sector to align interview discussion with company objectives
• Follow-up with the HR department one week post-application submission to express continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.