📌 Core Information
🔹 Job Title: Senior Writer
🔹 Company: Greenpark
🔹 Location: Makati City, Metro Manila (Remote)
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: 2025-05-20
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote-friendly
🚀 Job Overview
Key aspects of this role include:
- Creating high-quality, SEO-optimized content for beauty projects
- Leading a team of content editors/producers in a fast-paced environment
- Collaborating with industry experts and stakeholders for article content
- Implementing and growing content strategies to meet targets and KPIs
- Acting as a brand guardian, ensuring high-quality content
ASSUMPTION: This role requires a strong background in digital media, writing, and editing, with a focus on the beauty industry. The remote-friendly nature allows for flexibility in work arrangements.
📋 Key Responsibilities
✅ Write at least 2 articles per day based on editorial briefs
✅ Conduct self-editing and perform article optimizations
✅ Maintain a content management system and publishing schedule
✅ Support and participate in monthly content planning and ideation processes
✅ Maintain high industry awareness and content excellence
✅ Source industry experts and other relevant stakeholders for article content
✅ Identify local content opportunities and trends for real-time content creation
✅ Implement, evaluate, and grow the content strategy for beauty projects
✅ Act as a brand guardian, ensuring the highest quality content
ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring strong writing skills, industry knowledge, and the ability to manage and grow content strategies.
🎯 Required Qualifications
Education: Journalism, Media, or Communications degree
Experience: 3-5 years of writing and editing experience, preferably in English
Required Skills:
- Fluent English speaker
- Background in digital media and knowledge of the Filipino beauty industry
- Experience working in a fast-paced environment and leading teams
- Knowledge of Google Analytics and inbound marketing
Preferred Skills:
- Experience with Google Adwords tools
ASSUMPTION: Candidates should have a strong foundation in journalism and digital media, with a focus on the beauty industry and relevant experience in content creation and team leadership.
💰 Compensation & Benefits
Salary Range: PHP 60,000 - 80,000 per month (Estimated, based on industry standards for senior writers with 3-5 years of experience in the Philippines)
Benefits:
- Remote-friendly work arrangement
- Opportunity to work with global clients
- Potential for career growth within the company
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for senior writers in the Philippines. Benefits may include remote work flexibility and opportunities for career growth.
📌 Applicant Insights
🔍 Company Context
Industry: Greenpark is a global, award-winning digital agency specializing in omnichannel search and social content, enabled by the latest tech and AI innovations.
Company Size: Greenpark has 201-500 employees worldwide, with offices in London, New York, Cape Town, Singapore, Jakarta, and São Paulo.
Founded: Greenpark was founded in 2015 and has since grown to become a performance-driven content partner for global clients.
Company Description:
- Greenpark creates amazing content that people and algorithms love
- They specialize in integrated digital content squads, embedded into organizations to amplify global brands’ digital ecosystems
- Their global client portfolio includes Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more
Company Specialties:
- Content Development
- SEO Optimization
- Advertising
- Digital Marketing
- Editorial
- Social Media
- Social Listening
- Content Marketing
- Brand Publishing
- Content Strategy
- Audience Engagement
- Analytics
- Data & Insights
- Strategy
- Tech
- Creative
- Content Hubs
- Creative Production
- Digital PR
- AI Content
- Website Development
- Generative-AI
- Social search
- AI search
- Omnichannel search
- and SEO
Company Website: https://greenpark.digital/
ASSUMPTION: Greenpark's global presence and diverse client portfolio offer opportunities for career growth and exposure to various industries.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role may involve leading a team of content editors/producers, reporting directly to the Content Director or similar role.
Work Arrangement: Remote-friendly, with the option to work on-site or remotely, depending on the candidate's preference and the team's needs.
Growth Opportunities:
- Potential to grow into a management or leadership role within the content team
- Opportunity to work with global clients and gain international experience
- Possibility to specialize in specific content areas or industries
ASSUMPTION: This role offers growth opportunities within the content team, as well as exposure to global clients and industries.
🌍 Location & Work Environment
Office Type: Greenpark has multiple global offices, with the option to work remotely or on-site.
Office Location(s): Makati City, Metro Manila (Remote-friendly)
Geographic Context:
- Makati City is the financial center of the Philippines, offering a vibrant and dynamic work environment
- The remote-friendly work arrangement allows for flexibility and a better work-life balance
- The Philippines has a growing digital marketing industry, with numerous opportunities for career growth
Work Schedule: Full-time (40 hours per week), with the possibility of flexible hours or a hybrid work arrangement
ASSUMPTION: The remote-friendly work environment offers flexibility and a better work-life balance, while the vibrant Makati City location provides ample opportunities for professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Content test or assignment
- Final interview with the Content Director or relevant manager
Key Assessment Areas:
- Writing and editing skills
- Industry knowledge and awareness
- Cultural fit with Greenpark's values
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant writing, editing, and industry experience
- Showcase your understanding of the beauty industry and digital media landscape
- Demonstrate your ability to lead teams and manage content strategies
ATS Keywords: Writing, Editing, SEO, Content Management, Digital Media, Beauty Industry, Journalism, Communications, Content Planning, Industry Awareness, Article Optimization, Stakeholder Engagement
ASSUMPTION: The application process may involve a content test or assignment to assess the candidate's writing and editing skills, as well as their understanding of the role and industry.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress, Drupal)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Google Analytics and Google Adwords
- Project management tools (e.g., Asana, Trello, Jira)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the team.
👔 Cultural Fit Considerations
Company Values:
- We Strive Acting Together With Kindness
- Performance-driven
- Global and diverse
- Innovative and forward-thinking
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality content
- Adaptable and open to feedback and growth
Self-Assessment Questions:
- How do you embody Greenpark's value of 'We Strive Acting Together With Kindness' in your work?
- How do you stay up-to-date with industry trends and competitors in the beauty industry?
- How do you approach leading and managing teams in a fast-paced environment?
ASSUMPTION: Greenpark values a collaborative, performance-driven, and innovative work environment, with a focus on kindness and teamwork.
⚠️ Potential Challenges
- Managing a team in a fast-paced environment with tight deadlines
- Keeping up with industry trends and competitors in the beauty industry
- Balancing creative and strategic responsibilities
- Adapting to a remote-friendly work arrangement, if preferred on-site
ASSUMPTION: This role may present challenges related to team management, industry awareness, and work arrangement preferences.
📈 Similar Roles Comparison
- Unlike other senior writer roles, this position may involve leading a team and implementing content strategies
- Greenpark's global presence offers opportunities for international exposure and career growth
- This role may require more industry-specific knowledge and experience in the beauty industry compared to other senior writer positions
ASSUMPTION: This role may differ from other senior writer positions in terms of team leadership and industry-specific requirements.
📝 Sample Projects
- Developing and executing a content strategy for a global beauty brand, resulting in increased engagement and conversions
- Leading a team to create and optimize SEO-optimized content for a beauty e-commerce platform, driving organic traffic and sales
- Collaborating with industry experts and stakeholders to create high-quality, informative content for a beauty blog, establishing the brand as a thought leader in the industry
ASSUMPTION: These sample projects demonstrate the range of responsibilities and requirements for this role, including content strategy, team leadership, and industry collaboration.
❓ Key Questions to Ask During Interview
- How does Greenpark support the growth and development of its senior writers?
- What are the key priorities for this role in the first 90 days?
- How does Greenpark measure the success of its content strategies, and how will my performance be evaluated?
- What opportunities are there for collaboration with other global offices and teams?
- How does Greenpark foster a culture of innovation and continuous learning?
ASSUMPTION: These interview questions aim to assess the company's commitment to employee growth, the role's priorities, performance metrics, collaboration opportunities, and the company's culture of innovation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant writing, editing, and industry experience
- Prepare a portfolio or examples of your writing and editing work, showcasing your skills and industry knowledge
- Follow up with Greenpark's HR team after one week if you haven't heard back, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
