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Senior Writer, CVS Pharmacy

CVS Health
Full-time
On-site
Woonsocket, Rhode Island, United States
✍️ Copywriting & Content Writing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Writer, CVS Pharmacy

πŸ”Ή Company: CVS Health

πŸ”Ή Location: Woonsocket, RI (Hybrid)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Creative

πŸ”Ή Date Posted: June 27, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (Woonsocket, RI or Wellesley, MA)

πŸš€ Job Overview

Key aspects of this role include:

  • Acting as a lead copywriter for CVS Pharmacy Retail and Health Services business unit
  • Collaborating with creative leads, marketing strategists, and business partners
  • Writing creative and effective copy for integrated campaigns, email, digital, social content, activations, and video
  • Managing multiple projects simultaneously and ensuring timely delivery
  • Mentoring lower level writers and helping maintain brand voice and compliance standards

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience working in an agency or in-house creative team and be comfortable collaborating with various stakeholders.

πŸ“‹ Key Responsibilities

βœ… Act as a lead copywriter and manage relationships with marketing partners to ensure project objectives are met

βœ… Write creative and effective copy across various channels while ensuring compliance with branding guidelines and quality standards

βœ… Gain a deep understanding of CVS Pharmacy and Health Services marketing portfolio, including products, services, competitive landscape, industry, audience, and overall business environment and objectives

βœ… Successfully deliver on a range of channel deliverables, including print, digital, email, social, and video assets

βœ… Engage in cross-functional collaboration with teams across Heart Haus, the Marketing organization, and other stakeholders

βœ… Ensure successful execution of all writing projects, ensuring they are delivered on time and meet required quality standards

βœ… Translate complex topics to create clear, concise, and impactful content that resonates with intended audiences

βœ… Exhibit outstanding writing judgment to achieve the highest possible standards for all materials, regardless of medium

βœ… Ensure compliance with all branding guidelines, compliance, and legal requirements

βœ… Help mentor and guide lower level writers

ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to adapt copy to various audiences, purposes, or media. The ideal candidate will be proficient in AP or Chicago Manual of Style and have experience working with compliance and legal requirements surrounding copy.

🎯 Required Qualifications

Education: High School Diploma or GED required. Bachelor’s Degree preferred in Journalism, English, Creative Writing, Communications, or equivalent combination of education and experience.

Experience: 5-7+ years of creative writing experience for big brands within an external agency or in-house creative/agency team. B2C and B2B writing experience is required.

Required Skills:

  • Top-notch creative writing skills, including proper punctuation, spelling, and grammar
  • Strong strategic thinking skills with the ability to understand a marketing brief and translate that input into ideas
  • Proficiency with AP or Chicago Manual of Style
  • Experience writing applications in traditional and emerging channels
  • Experience adapting style of copy to various audiences, purposes, or media
  • Knowledge of compliance and legal requirements (disclaimers) surrounding copy
  • Willingness to embrace and incorporate AI tools into your workflow
  • Strong collaboration skills
  • Strong presentation skills with the ability to sell in creative ideas
  • Strong communication skills, both written and verbal
  • Ability to juggle multiple projects simultaneously
  • Proficient with Microsoft Office 365 Suite

Preferred Skills:

  • Retail and Health Care experience
  • Knowledge of working for a large, complex client organization and/or creative marketing agencies or organizations
  • Experience with MRM tools (i.e., Workfront)

ASSUMPTION: The ideal candidate will have a strong portfolio of relevant writing and creative examples. Portfolio link and/or creative examples must be submitted with the resume for consideration.

πŸ’° Compensation & Benefits

Salary Range: The typical pay range for this role is $66,330.00 - $145,860.00 per year. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors. This position is eligible for a CVS Health bonus, commission, or short-term incentive program in addition to the base pay range listed above.

Benefits:

  • Affordable medical plan options
  • 401(k) plan (including matching company contributions)
  • Employee stock purchase plan
  • Wellness screenings
  • Tobacco cessation and weight management programs
  • Confidential counseling and financial coaching
  • Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and many other benefits depending on eligibility

Working Hours: 40 hours per week, Full-time

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Writer role in the United States. The actual salary offer may vary based on the factors mentioned above.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: CVS Health is a leading health solutions company, delivering care like no one else can. They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues.

Company Size: CVS Health has 10,001+ employees, making it a large enterprise with significant resources and opportunities for career growth.

Founded: CVS Health was founded in 1963 and has since grown into a prominent player in the health care industry.

Company Description:

  • CVS Health is the leading health solutions company, delivering care like no one else can.
  • They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues.
  • CVS Health helps people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.

Company Specialties:

  • Retail
  • Pharmacy Benefits Management
  • Health Insurance
  • Health Care
  • Pharmacy
  • Care Management
  • and Primary Care

Company Website: CVSHealth.com

ASSUMPTION: CVS Health is a well-established company with a strong presence in the health care industry. They offer a wide range of services and have a significant impact on the communities they serve.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in creative writing and marketing.

Reporting Structure: The Senior Writer will report directly to the Creative Director of Heart Haus, CVS Health's internal agency.

Work Arrangement: This role is a hybrid position, requiring the candidate to work on-site at the Woonsocket, RI or Wellesley, MA office for a portion of the time.

Growth Opportunities:

  • Mentoring and guiding lower level writers
  • Expanding creative and strategic skills through collaboration with various stakeholders
  • Potential career progression to a Creative Director or similar leadership role within the Heart Haus team

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to mentor and guide lower level writers, expand creative and strategic skills, and potentially advance to a leadership role within the Heart Haus team.

🌍 Location & Work Environment

Office Type: The Woonsocket, RI office is a corporate headquarters with a professional and collaborative work environment. The Wellesley, MA office is a regional office with a similar work environment.

Office Location(s): Woonsocket, RI and Wellesley, MA

Geographic Context:

  • Woonsocket, RI is a small city located in northern Rhode Island, with a population of approximately 41,000 people.
  • Wellesley, MA is a suburban town located in the Greater Boston area, with a population of approximately 30,000 people.
  • Both locations offer a mix of urban and rural living, with easy access to major cities and outdoor recreation opportunities.

Work Schedule: The work schedule for this hybrid role is flexible, with the expectation that the candidate will work on-site at the office for a portion of the time. The specific work arrangement will be determined based on the needs of the team and the candidate's availability.

ASSUMPTION: The work environment for this role is professional and collaborative, with a focus on creativity, innovation, and teamwork. The hybrid work arrangement offers flexibility and the opportunity to balance work and personal responsibilities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • In-person or virtual interview with the hiring manager and creative team members
  • Final interview with the Creative Director of Heart Haus
  • Background check and offer extension

Key Assessment Areas:

  • Writing samples and portfolio
  • Creativity and strategic thinking
  • Collaboration and communication skills
  • Attention to detail and quality standards
  • Brand voice and compliance knowledge

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant writing and creative experience
  • Include a link to your portfolio or attach writing samples that demonstrate your skills and style
  • Prepare for interview questions that focus on your writing process, creative approach, and ability to manage multiple projects
  • Research CVS Health and the Heart Haus team to show your enthusiasm and understanding of the role and company

ATS Keywords: Senior Writer, Creative Writing, B2C, B2B, Marketing, Brand Voice, Compliance, Collaboration, Portfolio, Writing Samples, Heart Haus, CVS Pharmacy, Health Services

ASSUMPTION: The application process for this role is competitive, with a focus on assessing the candidate's writing skills, creativity, and strategic thinking. Tailoring your application materials and preparing for interview questions will be crucial for success.

πŸ› οΈ Tools & Technologies

  • Microsoft Office 365 Suite
  • AI tools for writing assistance and workflow integration
  • Project management tools (e.g., Workfront)
  • Design and prototyping tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The tools and technologies required for this role are standard for the creative industry. Proficiency with Microsoft Office 365 Suite and AI tools for writing assistance is essential. Experience with project management and design tools is preferred.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Collaboration
  • Innovation
  • One CVS Health
  • Integrity
  • Performance
  • Diversity
  • Inclusion

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Focused on innovation and continuous improvement
  • Results-driven and accountable

Self-Assessment Questions:

  • How do you ensure that your writing aligns with CVS Health's brand voice and values?
  • Can you describe a time when you successfully managed multiple projects simultaneously, and what was the outcome?
  • How do you approach working with diverse teams and stakeholders to ensure project objectives are met?

ASSUMPTION: CVS Health values a collaborative, innovative, and results-driven work environment. Candidates who are strong communicators, team players, and adaptable to change will thrive in this culture.

⚠️ Potential Challenges

  • The fast-paced and dynamic work environment may require candidates to adapt quickly to changing priorities and tight deadlines
  • The need to manage multiple projects simultaneously may be challenging for some candidates
  • The hybrid work arrangement may require candidates to commute to the office periodically, which could be inconvenient for some
  • The competitive nature of the health care industry may present challenges in terms of market share and customer acquisition

ASSUMPTION: The potential challenges for this role include the fast-paced work environment, the need to manage multiple projects simultaneously, the hybrid work arrangement, and the competitive nature of the health care industry. Candidates should be prepared to adapt to change, manage their time effectively, and be comfortable working in a competitive market.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Copywriter or Creative Director role within an external agency or in-house creative team, with a focus on B2C and B2B writing for a large brand
  • Unlike similar roles, this position is within an internal agency (Heart Haus) and focuses on CVS Health's retail and health services business unit
  • Career progression in this role may lead to a leadership position within the Heart Haus team, rather than moving to a different agency or brand

ASSUMPTION: This role is similar to a Senior Copywriter or Creative Director role within an external agency or in-house creative team, with a focus on B2C and B2B writing for a large brand. However, the unique aspects of this role, such as its focus on CVS Health's retail and health services business unit and the potential for career progression within the Heart Haus team, make it a distinct opportunity.

πŸ“ Sample Projects

  • Developing a comprehensive marketing campaign for CVS Pharmacy's retail locations, including in-store promotions, digital advertising, and social media content
  • Creating engaging and informative content for CVS Health's health and wellness services, such as MinuteClinic and CVS Caremark
  • Writing and designing an annual report for CVS Health, highlighting the company's achievements, growth, and future plans

ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to write creative and effective copy for various channels and audiences, while maintaining CVS Health's brand voice and compliance standards.

❓ Key Questions to Ask During Interview

  • Can you describe the creative and strategic direction for the Heart Haus team and how this role fits into that vision?
  • How does the Heart Haus team collaborate with other marketing and business partners within CVS Health?
  • What are the most significant challenges facing the CVS Pharmacy and Health Services business unit, and how can this role help address them?
  • How does CVS Health support the growth and development of its creative team members?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking insightful questions during the interview process will demonstrate your interest in the role and help you better understand the company's culture, priorities, and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the link
  • Tailor your resume and cover letter to highlight your relevant writing and creative experience
  • Include a link to your portfolio or attach writing samples that demonstrate your skills and style
  • Prepare for interview questions that focus on your writing process, creative approach, and ability to manage multiple projects
  • Research CVS Health and the Heart Haus team to show your enthusiasm and understanding of the role and company
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.