📌 Core Information
🔹 Job Title: Senior Writer (Hybrid)
🔹 Company: Green Shield Canada
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Hybrid
🔹 Category: Non-profit Organizations
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Shaping and executing Green Shield Canada's corporate narrative
- Crafting compelling content across various formats, including executive thought leadership, speeches, long-form storytelling, event communications, and corporate reports
- Collaborating with cross-functional teams to ensure consistent messaging and alignment with strategic priorities
- Managing multiple priorities in a fast-paced environment with discretion and sound judgment
- Building and maintaining strong relationships with internal stakeholders and executive leadership
ASSUMPTION: This role requires a high level of strategic thinking, exceptional writing skills, and the ability to adapt to shifting inputs and tight deadlines. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have a strong understanding of corporate communications and reporting requirements.
📋 Key Responsibilities
✅ Develop and evolve the enterprise-wide corporate narrative, ensuring consistency across all internal and external channels
✅ Build messaging frameworks to support strategic priorities, campaigns, and executive platforms
✅ Write speeches, op-eds, articles, scripts, and talking points for the CEO and executive leadership team
✅ Create high-impact thought leadership content that enhances the visibility and credibility of our leaders through media, speaking engagements, and digital channels
✅ Lead the content development for internal and external events, including town halls, leadership forums, and key industry appearances
✅ Craft supporting materials (remarks, scripts, presentation narratives, video scripts, etc.) aligned with the tone and intent of the moment
✅ Collaborate with the lead planner on event marketing communications to increase registration and engagement
✅ Lead the content strategy, writing, and editorial oversight for the company’s corporate reports and other publications
✅ Collaborate with key internal stakeholders to translate data and disclosures into accessible, engaging narrative content
✅ Ensure reports are cohesive, on-brand, and aligned with strategic messaging
✅ Manage and edit written materials across the Corporate Communications portfolio to ensure tone, clarity, and alignment with narrative frameworks
✅ Act as a trusted partner to internal stakeholders, providing writing expertise and editorial direction on key initiatives
ASSUMPTION: This role requires a strong understanding of corporate communications, exceptional writing and editing skills, and the ability to manage multiple priorities in a fast-paced environment. The ideal candidate will be comfortable working with limited direction and shifting inputs.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Journalism, Professional Writing, or a related field.
Experience: 7+ years of experience in executive communications, speechwriting, content strategy, or journalism.
Required Skills:
- An articulate and strategic communicator with a strong command of written expression across formats
- Highly skilled at capturing and translating executive voice, tone, and intent into compelling narratives that resonate with diverse audiences
- Experienced in crafting clear, high-impact messaging in fast-paced, high-stakes environments, often with limited direction or shifting inputs
- Meticulous in editing and refining language for clarity, consistency, and impact, with an eye for both the big picture and the smallest details
- Proven ability to write for senior executives, distilling complex information into clear and compelling stories
- Demonstrated experience developing and delivering long-form content including annual reports, ESG reports, and corporate narratives
- Strong understanding of corporate reporting requirements and experience collaborating with cross-functional teams
- Ability to manage multiple priorities in a fast-paced environment with discretion and sound judgment
- Collaborative and confident communicator who can build trust and influence at the executive level
- Robust sense of humour required
Preferred Skills:
- Knowledge of the health and benefits industry
- Fluency in French
ASSUMPTION: The ideal candidate will have a strong background in corporate communications, exceptional writing and editing skills, and a proven track record of success in fast-paced, high-stakes environments.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 CAD per year (Based on industry standards for a Senior Writer role in Toronto)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with employer matching
- Employee assistance program
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, Monday to Friday, 8:30 AM to 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Writer role in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Green Shield Canada is a non-profit health and benefits company, dedicated to improving health outcomes, driving systemic change, and building a future where every Canadian can reach their full health and well-being potential.
Company Size: Green Shield Canada has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Green Shield Canada was founded in 1957, with a mission to support better health for all Canadians.
Company Description:
- As Canada’s only national non-profit health and benefits company, Green Shield Canada believes health care is a right, not a privilege.
- Green Shield Canada is dedicated to improving health outcomes, driving systemic change, and building a future where every Canadian can reach their full health and well-being potential.
- Green Shield Canada is committed to reinvesting excess earnings to directly support underserved communities through scalable GreenShield Cares initiatives that deliver real change.
Company Specialties:
- Insurance
- Administration
- Health
- Pharmacy
- Social Impact
- Mental Health
- Telemedicine
- Health and Benefits
- Oral Health
Company Website: https://www.greenshield.ca
ASSUMPTION: Green Shield Canada is a well-established, mission-driven organization with a strong commitment to improving health outcomes and driving systemic change in the health and benefits industry.
📊 Role Analysis
Career Level: This role is a senior-level position, offering the opportunity to lead high-impact storytelling and high-visibility communications across key platforms.
Reporting Structure: The Senior Writer reports directly to the Director of Corporate Communications and Change Management and works closely with cross-functional teams, including executive leadership.
Work Arrangement: This role is a hybrid position, with a combination of on-site and remote work.
Growth Opportunities:
- Potential to advance to a leadership role within the Corporate Communications team
- Opportunities to work on high-visibility projects and collaborate with executive leadership
- Chance to develop expertise in the health and benefits industry and contribute to Green Shield Canada's mission
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on high-impact projects and collaborate with executive leadership.
🌍 Location & Work Environment
Office Type: Green Shield Canada's headquarters is located in Windsor, Ontario, with additional offices in Toronto, Calgary, London, and Vancouver. This role is based in the Toronto office.
Office Location(s): 5140 Yonge St, Toronto, ON M2N 6L7, CA
Geographic Context:
- Toronto is the capital of the province of Ontario and the most populous city in Canada, offering a diverse and vibrant cultural scene, as well as ample opportunities for professional growth and development.
- The Greater Toronto Area (GTA) is home to a thriving health and benefits industry, providing ample networking and collaboration opportunities.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: Full-time, Monday to Friday, 8:30 AM to 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The Toronto office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and a member of the HR team
- Final interview with the Director of Corporate Communications and Change Management
- Background check and reference checks
Key Assessment Areas:
- Writing and editing skills
- Strategic communication and messaging abilities
- Cultural fit and alignment with Green Shield Canada's mission and values
- Ability to manage multiple priorities in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your writing and editing work, including executive communications, thought leadership pieces, and long-form content
- Demonstrate your understanding of Green Shield Canada's mission and values, and explain how your skills and experience align with the organization's goals
ATS Keywords: Executive Communications, Speechwriting, Content Strategy, Journalism, Communication Strategies, Social Media Trends, Health and Benefit Industry Knowledge, Digital Platforms, Writing Expertise, Editing Skills, Storytelling, Corporate Reporting, Collaboration, Trust Building, Humor
ASSUMPTION: The interview process for this role will focus on assessing the candidate's writing and editing skills, strategic communication abilities, and cultural fit with Green Shield Canada's mission and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Asana Work Management Tool
- Digital platforms and trends
ASSUMPTION: The ideal candidate will have experience with Microsoft Office Suite and Asana, as well as a strong understanding of digital platforms and trends.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We act with honesty and transparency in all our interactions
- Collaboration: We work together to achieve our shared goals
- Innovation: We continuously seek new and better ways to improve health outcomes and drive systemic change
- Excellence: We strive for excellence in all that we do
- Accountability: We take responsibility for our actions and their impact
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on results and high-impact storytelling
- Flexible and adaptable to shifting inputs and tight deadlines
Self-Assessment Questions:
- Do you have a strong understanding of corporate communications and reporting requirements?
- Are you comfortable working in a dynamic, fast-paced environment with limited direction or shifting inputs?
- Do you have a robust sense of humour and the ability to build trust and influence at the executive level?
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have a strong understanding of corporate communications and reporting requirements. They will also have a robust sense of humour and the ability to build trust and influence at the executive level.
⚠️ Potential Challenges
- Managing multiple priorities in a fast-paced environment with tight deadlines
- Working with limited direction or shifting inputs
- Balancing the need for strategic, high-impact messaging with the demands of day-to-day communications
- Navigating a large, diverse organization with multiple stakeholders
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced environment and have strong project management skills to balance multiple priorities and meet tight deadlines.
📈 Similar Roles Comparison
- This role is similar to other Senior Writer positions in the health and benefits industry, but with a focus on corporate narrative development and executive thought leadership
- Unlike other roles, this position requires a strong understanding of corporate reporting requirements and experience collaborating with cross-functional teams
- Career progression in this role may lead to leadership positions within the Corporate Communications team or other departments within Green Shield Canada
ASSUMPTION: This role offers unique opportunities for growth and development within Green Shield Canada, with the potential to advance to leadership positions within the organization.
📝 Sample Projects
- Developing and executing a comprehensive communication strategy for a major corporate event, including messaging frameworks, executive communications, and event materials
- Crafting a thought leadership piece on the future of health and benefits in Canada, positioning Green Shield Canada as a leader in the industry
- Leading the content development and editorial oversight for Green Shield Canada's annual report, ensuring alignment with strategic messaging and regulatory requirements
ASSUMPTION: The ideal candidate will have experience leading complex writing projects and collaborating with cross-functional teams to deliver high-impact, high-visibility communications.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and priorities for this role, and how they may shift over time?
- How does the Corporate Communications team collaborate with other departments within Green Shield Canada, and what opportunities are there for cross-functional collaboration?
- What are the key challenges and opportunities facing Green Shield Canada in the coming years, and how can this role contribute to addressing them?
- How does Green Shield Canada support the professional development and growth of its employees, particularly in the Corporate Communications team?
- What is the work-life balance like for this role, and how does Green Shield Canada support employees in maintaining a healthy work-life balance?
ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions to demonstrate their understanding of the role and Green Shield Canada's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your writing and editing work, including executive communications, thought leadership pieces, and long-form content
- Prepare for the interview by researching Green Shield Canada's mission, values, and recent initiatives
- Follow up with the hiring manager within one week of the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
