📌 Core Information
🔹 Job Title: Senior Writer, Marketing
🔹 Company: The New York Times
🔹 Location: New York, NY
🔹 Job Type: Hybrid (On-site and Remote)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Conceptualizing, developing, and leading marketing campaigns for The New York Times
- Creating compelling copy across various channels, including email, display, social media, audio, print, and out-of-home
- Collaborating with cross-functional teams, including brand strategy, product marketing, product, and the newsroom
- Presenting creative work and rationale to leadership and stakeholders
- Upholding the journalistic independence and mission of The New York Times
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. Candidates should be comfortable working in a dynamic, fast-paced environment and collaborating with various teams.
📋 Key Responsibilities
✅ Write marketing copy across multiple channels, ensuring it is compelling, accurate, and on-brand
✅ Develop and execute campaign ideas and activations that drive engagement and support business goals
✅ Address feedback or changes to approach, strategy, or the news cycle
✅ Create presentations and provide rationale for creative work to a broad range of colleagues, including leadership
✅ Recognize opportunities and examples within Times journalism that are relevant to use in campaigns
✅ Write UX copy across various product surfaces
✅ Establish and build on writing standards within the department
✅ Demonstrate support and understanding of The New York Times' journalistic independence and commitment to its mission
ASSUMPTION: This role requires a strong understanding of marketing principles, a keen eye for detail, and the ability to adapt to different channels and audiences.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 10+ years of experience as an advertising copywriter or brand writer at an agency, studio, or in-house
Required Skills:
- Advanced written skills with strong attention to detail, including word choice, syntax, and grammar
- Proven ability to develop and execute marketing campaigns
- Experience working with cross-functional teams
- Strong presentation skills
- Ability to adapt to different channels and audiences
Preferred Skills:
- Experience writing UX copy
- Experience working with a DTC subscription brand
- Understanding of trends in advertising, branding, media, and culture
- Interest in helping junior creative team members improve their work
ASSUMPTION: Candidates should have a strong portfolio showcasing their conceptual thinking and writing skills across various touchpoints.
💰 Compensation & Benefits
Salary Range: $135,000 - $160,000 USD per year
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off and holidays
- Tuition reimbursement and professional development opportunities
- Employee discounts on New York Times products and services
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary depending on factors such as experience, skills, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Newspaper Publishing
Company Size: Large (1,001-5,000 employees)
Founded: 1851
Company Description:
- The New York Times is a global news organization dedicated to helping people understand the world through deeply reported journalism
- The company is committed to independent journalism and seeks to provide accurate, unbiased information to its readers
- The New York Times offers a wide range of products and services, including print and digital newspapers, magazines, and podcasts
Company Specialties:
- Investigative journalism
- International news coverage
- Opinion and analysis
- Arts and culture
Company Website: https://www.nytco.com/
ASSUMPTION: The New York Times is a well-established and respected news organization with a strong commitment to journalistic integrity and independence.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the Associate Creative Director for Writing
Work Arrangement: Hybrid (On-site and Remote) with a flexible schedule
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to work on high-profile campaigns and projects
- Chance to develop skills in areas such as brand strategy, product marketing, or UX writing
ASSUMPTION: This role offers significant opportunities for growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and Remote)
Office Location(s): 620 Eighth Avenue, New York, NY 10018, US
Geographic Context:
- New York City is a major global hub for media, finance, and technology
- The office is located in Midtown Manhattan, close to public transportation and various amenities
- The city offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual portfolio presentation and writing test
- Final interview with the creative director and other stakeholders
Key Assessment Areas:
- Writing and creative skills
- Campaign development and strategic thinking
- Collaboration and communication skills
- Alignment with The New York Times' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a strong portfolio showcasing your conceptual thinking and writing skills across various touchpoints
- Be ready to discuss your approach to marketing campaigns and how you stay up-to-date with industry trends
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Marketing, Copywriting, Campaign Development, Brand Strategy, Product Marketing, UX Writing, Journalistic Independence, Creative Thinking, Engagement Strategies, Communication, Feedback Management
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in detail.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator)
- Content management systems (CMS)
- Project management tools (Asana, Trello, JIRA)
ASSUMPTION: Candidates should be comfortable using industry-standard tools and technologies, as well as learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Independence
- Quality
- Integrity
- Collaboration
- Innovation
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and deadline-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in marketing and copywriting?
- Can you provide an example of a successful marketing campaign you've worked on, and what role you played in its development and execution?
- How do you approach feedback and criticism, and how do you use it to improve your work?
ASSUMPTION: Candidates should be able to demonstrate their alignment with The New York Times' values and work style, as well as their ability to thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Working on tight deadlines and managing multiple projects simultaneously
- Navigating a large, complex organization with multiple stakeholders
- Balancing the need for creativity and innovation with the need for consistency and brand adherence
- Adapting to changes in the news cycle and campaign priorities
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively in a team, and adapt to changes in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Copywriter or Brand Writer at an advertising agency or in-house marketing department
- However, this role is unique in its focus on marketing The New York Times' journalism and its commitment to journalistic independence
- Career progression may include roles such as Associate Creative Director, Creative Director, or other leadership positions within the marketing department or the broader organization
ASSUMPTION: This role offers a unique opportunity to work for a prestigious news organization and contribute to its marketing efforts, while also providing opportunities for growth and development.
📝 Sample Projects
- Developing a marketing campaign to promote a new investigative journalism series
- Creating UX copy for a new product feature or service
- Writing a series of social media posts to promote an upcoming event or conference
ASSUMPTION: These sample projects are intended to illustrate the types of work the Senior Writer may be expected to perform, but the actual projects may vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for The New York Times?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does The New York Times support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that?
- How does The New York Times approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: These questions are intended to help candidates better understand the role, the organization, and its culture, as well as to demonstrate their interest and engagement in the hiring process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through The New York Times careers site
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a strong portfolio showcasing your conceptual thinking and writing skills across various touchpoints
- Be ready to discuss your approach to marketing campaigns and how you stay up-to-date with industry trends
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
