📌 Core Information
🔹 Job Title: SEO Account Director
🔹 Company: Artefact
🔹 Location: London, England, EC4R 1EB
🔹 Job Type: Full-time, Hybrid (2 days in-office)
🔹 Category: Business Consulting and Services
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (London, England, EC4R 1EB) with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Strategic development and leadership of SEO campaigns
- Cross-functional collaboration with clients and internal teams
- SEO audits, competitor analyses, and innovative strategy development
- Mentoring and career progression of junior team members
ASSUMPTION: This role requires a balance of strategic thinking, hands-on SEO expertise, and strong leadership skills to drive client success and team growth.
📋 Key Responsibilities
✅ Plan and lead the strategic development of SEO campaigns aligned with clients’ marketing and business objectives
✅ Develop effective organic search strategies combining content, technical, and digital PR disciplines
✅ Define best practice methodologies and ensure full integration with all organic projects
✅ Perform best-in-class SEO audits and provide excellent reporting and insights
✅ Perform in-depth competitor analyses and work closely with other Account Directors to ensure best-in-class work for clients
ASSUMPTION: This role involves a mix of strategic planning, hands-on SEO work, and client management, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline)
Experience: 4-6+ years of SEO experience, with at least 2 years in a management role
Required Skills:
- Proven experience in managing complex SEO projects
- Detailed understanding of the holistic SEO customer cycle
- Strong understanding of SEO best practices and tools
- Excellent client management and communication skills
- Strong problem-solving, analytical, and data-driven decision-making skills
- Ability to use data to support SEO decisions and report back on campaign successes
- Experience in or working alongside Digital PR teams
- Knowledge of robots control and site indexing principles
- Experience with KPI definition and forecasting
- Mentoring and career progression experience
- Excellent attention to detail and strong written and verbal communication skills
- Up-to-date knowledge of key search algorithms and Google best practice guidelines
- Experience using G-Suite
Preferred Skills:
- Appreciation of UX best practice principles
- Experience with Google Tag Manager and Looker Studio
- Good HTML/CSS/JavaScript knowledge
- Experience using seoClarity
ASSUMPTION: Given the role's focus on strategic leadership and client management, candidates should possess a strong SEO foundation, excellent communication skills, and proven experience in managing teams and projects.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a senior SEO role in London)
Benefits:
- Hybrid work arrangement (2 days in-office)
- Occasional travel may be required
Working Hours: Full-time (40 hours per week), with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for a senior SEO role in London. Benefits and working hours are based on the information provided in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: Artefact is a leading global consulting company specializing in data transformation and data marketing to drive tangible business results across the entire enterprise value chain.
Company Size: Artefact has 1,001-5,000 employees globally, with a strong presence in Europe, Americas, Asia, and the Middle East Africa.
Founded: Artefact was founded in 2016 and has since grown to partner with over 1,000 clients, including 300 major brands.
Company Description:
- Artefact specializes in data transformation and data marketing to drive tangible business results
- The company operates in 23 countries and partners with 1,000 clients, including 300 major brands
- Artefact provides customized services from strategy to operations, including data strategy, data quality and governance, data platforms, AI factories, demand forecasting, data marketing & sales, AI for call centers, and Data & AI School
Company Specialties:
- Data Marketing
- Digital Marketing
- eCommerce
- AI Technology
- Data Science
- MLOps
- Generative AI
- and Data & AI Consulting
Company Website: artefact.com
ASSUMPTION: Artefact's global presence and focus on data-driven solutions make it an attractive option for candidates seeking to work with a diverse range of clients and industries.
📊 Role Analysis
Career Level: Senior/Managerial level, with potential for further growth and leadership opportunities
Reporting Structure: Reports directly to the Head of SEO
Work Arrangement: Hybrid (2 days in-office), with occasional travel required
Growth Opportunities:
- Potential to lead and grow the SEO team
- Opportunities to work on diverse projects and clients
- Career progression within the company's global structure
ASSUMPTION: This role offers strong growth potential, both in terms of team leadership and career progression within the company's global structure.
🌍 Location & Work Environment
Office Type: Hybrid (2 days in-office)
Office Location(s): 1st Floor The Rex Building, 62-64 Queen Street, London, England, EC4R 1EB
Geographic Context:
- London is a major global hub for business, finance, and technology
- The office is located in the City of London, close to St. Paul's Cathedral
- The area offers excellent transport links, shops, restaurants, and cultural attractions
Work Schedule: Full-time (40 hours per week), with flexible working hours
ASSUMPTION: The hybrid work arrangement and central London location provide a good balance between work-life integration and access to the city's amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical SEO assessment or case study presentation
- Final interview with the Head of SEO and/or other senior team members
Key Assessment Areas:
- SEO expertise and strategic thinking
- Client management and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Artefact's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant SEO experience and achievements
- Prepare for behavioral and situational interview questions focusing on your SEO expertise and leadership skills
- Research Artefact's company culture and values to demonstrate your cultural fit
ATS Keywords: SEO, Account Director, SEO Strategy, SEO Audit, SEO Campaign, Client Management, Team Leadership, SEO Tools, Data-Driven Decision Making, Hybrid Work, London
ASSUMPTION: The application process is likely to involve a combination of online assessments, interviews, and potentially a case study presentation to evaluate candidates' SEO expertise and strategic thinking.
🛠️ Tools & Technologies
- SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, DeepCrawl)
- Data analysis and visualization tools (e.g., Google Analytics, Adobe Analytics, Looker Studio)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies required may vary depending on the client and project, but strong proficiency in SEO tools and data analysis platforms is essential.
👔 Cultural Fit Considerations
Company Values:
- Client business obsession
- Entrepreneurship
- Progress
- Culture
Work Style:
- Data-driven and results-focused
- Collaborative and inclusive
- Agile and adaptable
- Client-centric and business-oriented
Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and algorithm changes?
- Can you provide an example of a time when you had to manage a complex SEO project, and how did you ensure its success?
- How do you approach working with clients to understand their business objectives and translate them into effective SEO strategies?
ASSUMPTION: Candidates should be able to demonstrate strong alignment with Artefact's values and work style, with a focus on data-driven decision-making, client obsession, and continuous learning.
⚠️ Potential Challenges
- Managing client expectations and delivering results in a fast-paced, dynamic environment
- Keeping up with the latest SEO trends, algorithm changes, and industry best practices
- Balancing strategic leadership responsibilities with hands-on SEO work
- Occasional travel requirements for client meetings and events
ASSUMPTION: These challenges require strong time management, adaptability, and a proactive approach to staying informed and ahead of industry developments.
📈 Similar Roles Comparison
- SEO Manager/Director roles in other agencies or consulting firms may have more or less focus on client management and team leadership
- In-house SEO roles may offer more direct influence over a company's SEO strategy but less exposure to diverse clients and industries
- Career progression in this role may involve moving into more senior leadership positions or specializing in a specific aspect of SEO
ASSUMPTION: This role offers a unique blend of strategic leadership, client management, and hands-on SEO expertise, with strong potential for career growth and development.
📝 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does the SEO team collaborate with other departments and teams within Artefact?
- What opportunities are there for professional development and growth within the SEO team and the company as a whole?
- How does Artefact support work-life balance for its employees?
- What are the most rewarding aspects of working at Artefact, according to current team members?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and achievements
- Prepare for behavioral and situational interview questions focusing on your SEO expertise and leadership skills
- Research Artefact's company culture and values to demonstrate your cultural fit
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
