SEO Account Strategist

📌 Core Information

🔹 Job Title: SEO Account Strategist

🔹 Company: OneIMS Group

🔹 Location: Bogotá, Colombia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEO strategies tailored to clients’ needs and goals.
• Conducting comprehensive website audits and competitor analysis to identify optimization opportunities.
• Collaborating with cross-functional teams to create high-quality, SEO-friendly content.
• Monitoring and reporting on SEO performance metrics to provide strategic insights.
• Staying current with industry trends and best practices to ensure strategies remain effective.

ASSUMPTION: This role requires a balance of strategic thinking, technical SEO skills, and strong client management abilities. Candidates should be comfortable working remotely and collaborating with global teams.

📋 Key Responsibilities

✅ Develop and implement effective SEO strategies tailored to clients’ needs and goals.

✅ Conduct comprehensive website audits and competitor analysis to identify opportunities for optimization.

✅ Perform keyword research and map keywords to relevant content areas to drive targeted traffic.

✅ Optimize on-page elements including title tags, meta descriptions, header tags, and content to improve search engine rankings.

✅ Coordinate with content teams to create high-quality, SEO-friendly content that engages users and addresses search intent.

✅ Monitor and report on SEO performance metrics, providing insights and strategic recommendations to clients.

✅ Stay current with industry trends, algorithm changes, and best practices to ensure our strategies remain effective.

✅ Build and maintain strong relationships with clients, acting as their primary contact for all SEO-related inquiries.

✅ Train and educate clients about SEO strategies, tools, and practices to enhance their understanding and involvement.

ASSUMPTION: The role involves a mix of strategic planning, hands-on SEO work, and client management. Successful candidates will be comfortable wearing multiple hats and prioritizing tasks accordingly.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3+ years of experience in SEO strategy and implementation, preferably in an agency setting.

Required Skills:

• Deep understanding of SEO best practices, algorithms, and ranking factors.
• Proficient in using SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, and similar platforms.
• Strong analytical skills to interpret data and derive actionable insights.
• Excellent verbal and written communication skills, with the ability to present complex information clearly.
• Experience in conducting technical SEO audits and implementing recommendations.
• Ability to collaborate effectively with cross-functional teams, including content, design, and development.
• Strong attention to detail, organizational, and project management skills.
• Passionate about the digital marketing landscape and continuous learning in SEO trends.
• Ability to use AI tools to simplify the process

Preferred Skills:

• Familiarity with HTML, CSS, and web development principles.
• Experience working remotely with global teams.

ASSUMPTION: While the role requires a strong foundation in SEO, candidates with experience in digital marketing, content strategy, or related fields may also be considered, provided they demonstrate a solid understanding of SEO principles and a willingness to learn.

💰 Compensation & Benefits

Salary Range: The salary range for this role is COP 50,000,000 - COP 70,000,000 per year (USD 14,000 - USD 19,000), depending on experience and qualifications. This estimate is based on market research and comparable roles in the Colombian job market.

Benefits:

• Paid Time Off
• Training and certification program reimbursements

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: OneIMS Group operates in the Advertising Services industry, focusing on integrated marketing solutions that fuel business growth.

Company Size: OneIMS Group is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: OneIMS Group was founded in 2006 and has since grown into a global inbound digital marketing agency with offices in Chicago, IL, and Bonita Springs, FL, as well as regional offices worldwide.

Company Description:

• OneIMS is dedicated to helping clients achieve their sales and marketing goals using innovative strategies and technologies.
• The company offers a great working environment, plenty of perks, nurturing leadership, and caring co-workers.
• OneIMS is a Certified Google Ads, HubSpot, and SEMRush agency partner, ensuring high-quality services and expertise.

Company Specialties:

• RevOps
• Inbound Marketing
• Demand Generation
• Lead Generation
• Customer Acquisition
• Lead Nurturing
• Revenue Optimization
• Marketing Consulting
• Content Strategy
• Growth Marketing
• Content Marketing
• SEO
• HubSpot Implementation
• Digital Marketing
• Sales Operations
• Marketing Operations
• Marketing Automation
• HubSpot Onboarding
• Demand Capture
• Lead Scoring
• Google Ads
• and Linkedin Ads

Company Website: http://www.OneIMS.com

ASSUMPTION: OneIMS Group's focus on integrated marketing solutions and commitment to helping clients achieve their goals make it an attractive employer for marketing professionals seeking a dynamic and collaborative work environment.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking, technical SEO skills, and strong client management abilities.

Reporting Structure: The SEO Account Strategist will report directly to the SEO Manager or Director of SEO and will work closely with cross-functional teams, including content, design, and development.

Work Arrangement: This role is fully remote, with the ability to work from anywhere in Colombia. Successful candidates should be comfortable working remotely and collaborating with global teams.

Growth Opportunities:

• Advancement to Senior SEO Account Strategist or SEO Manager roles as the company grows and expands its SEO services.
• Cross-training and skill development opportunities in related areas, such as content strategy, marketing automation, or digital marketing.
• Potential to work on high-profile client projects and contribute to the company's thought leadership initiatives.

ASSUMPTION: The remote work arrangement and global client base provide opportunities for candidates to gain international experience and expand their professional networks.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement.

Office Location(s): While OneIMS Group has offices in Chicago, IL, and Bonita Springs, FL, this role does not require on-site presence.

Geographic Context:

• Bogotá, Colombia, is the largest city and capital of Colombia, with a population of approximately 8.9 million people.
• The city is known for its vibrant culture, historic sites, and modern infrastructure.
• Bogotá offers a high quality of life, with a relatively low cost of living compared to other major cities in the region.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.

ASSUMPTION: The fully remote work arrangement allows candidates to maintain a healthy work-life balance and enjoy the benefits of living in Bogotá while working for a global company.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess communication skills and cultural fit.
• Technical SEO assessment or case study to evaluate SEO knowledge and problem-solving skills.
• Final interview with the SEO Manager or Director of SEO to discuss the role, team dynamics, and career growth opportunities.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• SEO knowledge and experience, with a focus on strategy development and implementation.
• Analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
• Communication skills, both written and verbal, with the ability to present complex information clearly and persuasively.
• Client management skills, with the ability to build and maintain strong relationships with clients and act as their primary contact for SEO-related inquiries.
• Cultural fit and alignment with OneIMS Group's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience, skills, and achievements relevant to this role.
• Include specific examples of SEO campaigns you've worked on, the results you achieved, and the tools you used.
• Demonstrate your understanding of OneIMS Group's business and how your skills and experience align with the company's mission and values.
• Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and practicing problem-solving skills.

ATS Keywords: SEO strategy, keyword research, competitor analysis, on-page optimization, content coordination, SEO performance monitoring, client relationship management, technical SEO, analytical skills, communication skills, project management, AI tools

ASSUMPTION: The interview process for this role will focus on assessing the candidate's SEO knowledge, skills, and cultural fit, as well as their ability to work effectively in a remote, global team environment.

🛠️ Tools & Technologies

• SEMrush
• Moz
• Ahrefs
• Google Analytics
• Google Search Console
• Screaming Frog
• Google Sheets
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies listed are commonly used in SEO roles and may vary depending on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Acting with honesty and transparency in all aspects of our work.
• Collaboration: Working together to achieve common goals and drive success for our clients and our team.
• Innovation: Embracing a growth mindset and continuously seeking new and better ways to solve problems and achieve results.
• Accountability: Taking responsibility for our actions and delivering on our commitments to our clients and our team.
• Excellence: Striving for the highest standards in our work and continuously improving our skills and knowledge.

Work Style:

• Remote-friendly: Comfortable working independently and collaborating with global teams in a remote environment.
• Adaptable: Able to adjust to changing priorities, deadlines, and client needs in a fast-paced, dynamic work environment.
• Proactive: Taking initiative and being proactive in identifying and addressing opportunities and challenges.
• Results-driven: Focused on achieving measurable results and delivering value to our clients.

Self-Assessment Questions:

• Do you have a proven track record of developing and implementing effective SEO strategies that drive organic traffic growth and improve search rankings?
• Are you comfortable working remotely and collaborating with global teams in a dynamic, fast-paced work environment?
• Do you possess strong analytical and communication skills, with the ability to present complex information clearly and persuasively?
• Are you passionate about the digital marketing landscape and committed to continuous learning and professional development?

ASSUMPTION: Successful candidates for this role will demonstrate a strong alignment with OneIMS Group's values and work style, as well as a commitment to delivering excellence in their work.

⚠️ Potential Challenges

• Managing multiple client projects and priorities, requiring strong organizational and time management skills.
• Keeping up with the latest SEO trends, algorithm changes, and best practices, which can be a continuous learning process.
• Building and maintaining strong client relationships, which may require occasional travel or on-site meetings.
• Working remotely, which can present unique challenges such as isolation, distractions, and maintaining a healthy work-life balance.

ASSUMPTION: While these challenges may arise, successful candidates will possess the skills and experience necessary to overcome them and thrive in this role.

📈 Similar Roles Comparison

• SEO Manager: Responsible for leading a team of SEO specialists and strategists, developing SEO strategies, and overseeing the execution of SEO campaigns. This role focuses more on team management and strategic planning than day-to-day SEO implementation.
• SEO Specialist: Focuses on the technical aspects of SEO, such as on-page optimization, keyword research, and link building. This role requires a strong technical SEO skill set but may not involve as much strategic planning or client management as the SEO Account Strategist role.
• Digital Marketing Manager: Oversees the overall digital marketing strategy for a client or brand, including SEO, content marketing, social media, and paid advertising. This role requires a broad understanding of digital marketing channels and may not involve as much depth in SEO as the SEO Account Strategist role.

ASSUMPTION: The SEO Account Strategist role offers a unique blend of strategic planning, technical SEO skills, and client management, making it an attractive career path for marketing professionals seeking to develop a well-rounded skill set in the digital marketing industry.

📝 Sample Projects

• Conducting a comprehensive SEO audit of a large e-commerce website, identifying technical and on-page optimization opportunities, and developing a strategic plan to improve search rankings and drive organic traffic growth.
• Collaborating with a content team to create high-quality, SEO-friendly blog posts and articles, optimizing them for target keywords and search intent, and monitoring their performance to inform future content strategy.
• Analyzing competitor backlink profiles and developing a strategic link-building campaign to improve the client's domain authority and search engine rankings.

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the SEO Account Strategist role, from strategic planning and analysis to hands-on SEO implementation and content coordination.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the broader SEO and marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does OneIMS Group support the professional development and growth of its SEO team members?
• What are the most challenging aspects of working with clients in this role, and how does OneIMS Group support its SEO team members in overcoming these challenges?
• How does OneIMS Group measure the success of its SEO campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the team, and the company culture, enabling them to make a more informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience, skills, and achievements relevant to this role.
• Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and practicing problem-solving skills.
• Research OneIMS Group's business and mission, and be prepared to discuss how your skills and experience align with the company's values and goals.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.