SEO & Ads Manager

📌 Core Information

🔹 Job Title: SEO & Ads Manager

🔹 Company: Clarifai

🔹 Location: Remote (India)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Designing and implementing B2B demand generation programs to achieve quarterly targets for leads and opportunities.
• Managing all aspects of campaigns, including audience research, budgeting, list creation, tactic execution, results reporting, and return on investment.
• Calibrating SEO and paid search campaigns.
• Curating relevant collateral for campaign success and incorporating constructive feedback from the Sales team.
• Working with team members to evaluate and assess new methods and opportunities to reach key personas.

ASSUMPTION: This role requires a high level of autonomy and strong project management skills to juggle multiple cross-functional projects in a fast-paced, deadline-driven environment.

📋 Key Responsibilities

✅ Design and implement B2B demand generation programs to achieve quarterly targets for leads and opportunities.

✅ Establish, track, and drive actions to improve response rates, pipeline progression, and return on effort for demand generation programs.

✅ Manage all aspects of campaigns, including audience research, budgeting, list creation, tactic execution, results reporting, and return on investment.

✅ Calibrate SEO and paid search campaigns.

✅ Curate relevant collateral for campaign success and incorporate constructive feedback from the Sales team.

✅ Work with team members to evaluate and assess new methods and opportunities to reach key personas.

✅ Perform and document post-mortem analyses at the conclusion of each campaign, deriving lessons learned on lead quality and quantity based on activities and messaging.

✅ Annually perform a formal audit of all campaigns and their content to ensure that Clarifai continuously improves what content we are using/sharing.

ASSUMPTION: This role requires a strong focus on data-driven marketing and continuous improvement to maximize campaign effectiveness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years of SaaS demand generation experience with SMB, Mid-Market, and Enterprise B2B accounts

Required Skills:

• Proven track record of driving lead generation and pipeline growth through demand generation programs.
• Strong knowledge of omnichannel demand generation tactics (events marketing, SEO, social media marketing, email marketing) and lead conversion principles.
• Experience running automation campaigns and fluency in Hubspot or Wordpress.
• Experience with Google Analytics and Google Tag Manager.
• Ability to communicate fluently in English.

Preferred Skills:

• Prior experience in a start-up, especially in a technology or SaaS start-up.
• Prior experience at a company using a product-led growth strategy.
• History of progressively expanded responsibilities as a marketer and interest in learning new methods in marketing such as generative content.

ASSUMPTION: Candidates with experience in AI, machine learning, or computer vision/NLP industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a similar role and experience level in India)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Paid time off and holidays

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI and machine learning solutions

Company Size: 51-200 employees (According to LinkedIn)

Founded: 2013

Company Description:

• Clarifai is an independent artificial intelligence company providing a full-stack AI platform designed to help teams create, manage, and deploy AI workloads on any compute.
• The company specializes in building solutions for unstructured image, video, text, and audio data, supporting the complete AI lifecycle, including data exploration, labeling, model development, evaluation, and inference.
• Clarifai gives you the power to create and control your AI workloads on any compute, whether in the cloud, on-premises, or in air-gapped environments, with flexible deployment options and optimized model serving.

Company Specialties:

• Artificial Intelligence
• Neural Networks
• Deep Learning
• API
• Image Recognition
• Machine Learning
• Software
• Computer Vision
• Research
• Data Labeling Services
• Data Annotation
• Natural Language Processing
• AI Platform
• Object Detection
• Visual Recognition
• Predictive Maintenance
• Social Listening
• Content Moderation
• Text Moderation
• Face Recognition
• Pre-trained AI Models
• Custom Modeling
• Generative AI
• Foundation Models

Company Website: https://clarifai.com/

ASSUMPTION: Clarifai is a well-established company in the AI industry, focusing on providing a full-stack AI platform for various AI workloads.

📊 Role Analysis

Career Level: Mid to Senior-level marketing role with significant responsibilities and impact on the company's growth

Reporting Structure: This role reports directly to the VP of Marketing and works closely with the Sales team to align demand generation efforts with sales strategies.

Work Arrangement: Remote work is available, with the option to work from the company's offices in Wilmington, Delaware, or San Francisco, California, or remotely from Tallinn, Estonia.

Growth Opportunities:

• Potential to expand responsibilities and take on more strategic roles within the marketing department as the company grows.
• Opportunities to learn and work with cutting-edge AI technologies and collaborate with industry experts.
• Chance to make a significant impact on the company's growth and success through effective demand generation strategies.

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to expand responsibilities and take on more strategic roles within the marketing department.

🌍 Location & Work Environment

Office Type: Clarifai has offices in Wilmington, Delaware, and San Francisco, California, with remote work options available.

Office Location(s): 2801 Centerville Rd, Wilmington, Delaware 19808, US; 44 Tehama St, San Francisco, California 94105, US; Tallinn, EE

Geographic Context:

• India is a significant market for Clarifai, with a large and growing AI industry.
• The remote work option allows for greater flexibility and work-life balance.
• The company's global presence provides opportunities to work with diverse teams and gain international experience.

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The remote work option and flexible hours provide a good work-life balance for employees, while the company's global presence offers diverse perspectives and opportunities for international collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign planning
• Data-driven decision-making and analytics
• Communication and presentation skills
• Problem-solving and project management skills
• Cultural fit and alignment with Clarifai's values

Application Tips:

• Tailor your resume and cover letter to highlight your demand generation experience and relevant skills.
• Include specific examples of successful demand generation campaigns you've managed in the past.
• Demonstrate your understanding of Clarifai's products and the AI industry in your application materials.

ATS Keywords: Demand Generation, B2B Marketing, SEO, Ads Management, Lead Generation, Pipeline Growth, Marketing Strategy, Data-driven Marketing, Google Analytics, Google Tag Manager, Hubspot, Wordpress

ASSUMPTION: Clarifai's hiring process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit with the company's values.

🛠️ Tools & Technologies

• Hubspot
• Wordpress
• Google Analytics
• Google Tag Manager
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Paid advertising platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies listed are commonly used in demand generation roles and may vary depending on the specific needs and preferences of the Clarifai marketing team.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to feedback
• Proactive and self-motivated
• Strong communication and presentation skills

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in demand generation and AI marketing?
• Can you provide an example of a time when you had to pivot your marketing strategy due to changing market conditions or feedback from stakeholders?
• How do you approach working with cross-functional teams to align marketing efforts with sales strategies and other business objectives?

ASSUMPTION: Clarifai values candidates who are data-driven, collaborative, and adaptable, with strong communication and presentation skills, and a proactive approach to their work.

⚠️ Potential Challenges

• The role requires managing multiple cross-functional projects in a fast-paced, deadline-driven environment, which can be challenging for candidates who struggle with time management or prioritization.
• The AI industry is constantly evolving, and the SEO & Ads Manager must stay up-to-date with the latest trends and best practices to remain effective in their role.
• Working remotely may present challenges in terms of communication and collaboration with team members, requiring strong self-motivation and time management skills.
• The role involves managing a significant budget for demand generation programs, which requires strong financial acumen and a focus on maximizing return on investment.

ASSUMPTION: These challenges can be overcome with strong time management, prioritization, and communication skills, as well as a commitment to continuous learning and adaptation in the fast-paced AI industry.

📈 Similar Roles Comparison

• Compared to other demand generation roles, the SEO & Ads Manager role at Clarifai places a stronger emphasis on SEO and paid search campaign management, as well as the need to stay up-to-date with the latest trends and best practices in AI marketing.
• In the AI industry, demand generation roles often require a strong understanding of AI technologies and their applications, as well as the ability to work with data scientists and other technical team members.
• Career paths for demand generation professionals in the AI industry may include transitioning into more strategic or technical roles within the company, such as AI product marketing or AI product management.

ASSUMPTION: The SEO & Ads Manager role at Clarifai offers unique opportunities for career growth and development within the AI industry, with the potential to transition into more strategic or technical roles as the company and the candidate's skills evolve.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve Clarifai's organic search rankings and drive targeted traffic to the company's website.
• Managing a paid advertising campaign on LinkedIn to target decision-makers in the AI industry and generate high-quality leads for the Clarifai sales team.
• Creating and optimizing landing pages and other marketing collateral to improve conversion rates and drive more qualified leads through Clarifai's demand generation programs.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the SEO & Ads Manager role at Clarifai, from strategic planning and execution to tactical implementation and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Clarifai's SEO and how you plan to improve our organic search rankings and drive targeted traffic to our website?
• How do you approach working with cross-functional teams to align marketing efforts with sales strategies and other business objectives, and how have you done this in previous roles?
• Can you provide an example of a time when you had to pivot your marketing strategy due to changing market conditions or feedback from stakeholders, and how did you measure the success of that pivot?
• How do you stay up-to-date with the latest trends and best practices in demand generation and AI marketing, and how do you incorporate that knowledge into your strategies and campaigns?
• What are the key performance indicators (KPIs) you use to measure the success of your demand generation campaigns, and how do you ensure that your campaigns are driving meaningful results for the business?

ASSUMPTION: These key questions help candidates assess their fit with the role, the team, and the company's goals, as well as gain insights into the company's marketing strategies and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your demand generation experience and relevant skills, including specific examples of successful demand generation campaigns you've managed in the past.
• Prepare for your interview by researching Clarifai's products and the AI industry, and be ready to discuss your approach to data-driven marketing, SEO, and paid advertising strategies.
• If selected for a final interview, be prepared to present a sample demand generation campaign plan or other relevant project work that demonstrates your skills and experience.
• Follow up with the hiring manager within one week of your interview to reiterate your interest in the role and address any remaining questions or concerns.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.