📌 Core Information
🔹 Job Title: SEO AI Search Specialist | Mid - Senior
🔹 Company: Nord Security
🔹 Location: Kaunas, Lithuania or Vilnius, Lithuania
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid - Senior
🔹 Remote Status: On-site (Kaunas or Vilnius) with Remote OK
🚀 Job Overview
Key aspects of this role include:
- Optimizing visibility and performance across AI-powered search tools
- Developing and executing strategies to increase discoverability through AI-generated results and summaries
- Educating internal teams on AI-driven search trends, tools, and SEO best practices
- Automating performance tracking for AI search visibility
- Collaborating with cross-functional teams to optimize content structure, metadata, and semantic signals
ASSUMPTION: This role requires a strong understanding of SEO principles and a keen interest in AI-driven search tools. The ideal candidate will be proactive, detail-oriented, and able to stay ahead of SEO and AI trends.
📋 Key Responsibilities
✅ Optimize visibility and performance across AI-powered search tools (e.g., ChatGPT, Google SGE, Bing AI, Perplexity)
✅ Build and execute strategies to increase discoverability through AI-generated results and summaries
✅ Educate internal teams on AI-driven search trends, tools, and SEO best practices
✅ Develop reporting frameworks and automate performance tracking for AI search visibility
✅ Optimize content structure, metadata, and semantic signals to influence AI-generated overviews
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and collaboration with various teams to improve AI search visibility and performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field
Experience: Proven experience in SEO with strong interest or experience in AI search tools
Required Skills:
- Solid understanding of structured data, semantic SEO, and how content is interpreted by AI models
- Familiarity with AI tools and platforms (e.g., ChatGPT, Perplexity, Bard, SGE, Bing AI)
- Strong analytical and automation skills, with ability to derive insights from data and act on them
- Experience with SEO tools and reporting platforms (e.g., Ahrefs, GSC, GA4, Screaming Frog, etc.)
- Excellent communication skills, especially in simplifying technical topics for wider teams
Preferred Skills:
- Experience with AI-driven search optimization
- Fluency in multiple languages
ASSUMPTION: While the role requires a strong foundation in SEO, experience with AI-driven search optimization is a plus. Fluency in multiple languages can also be beneficial for understanding and optimizing content for different regions.
💰 Compensation & Benefits
Salary Range: Gross Salary 3000 - 4500 EUR/Month
Benefits:
- Access to Nord Security products
- Professional growth opportunities
- Health benefits, including private health insurance
- Mental wellbeing support, including access to mental health tools and therapy options
- Team-building events and parties
- Additional vacation days
- Additional paid leave in cases of illness or special occasions
- Flexible working time arrangement
Working Hours: Full-time (40 hours/week) with flexible working time arrangement
ASSUMPTION: The salary range is provided in EUR and is gross. Benefits are comprehensive and designed to support employees' personal and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Nord Security is a global leader in internet privacy and security solutions, operating in the competitive cybersecurity market.
Company Size: Nord Security has over 1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Nord Security was established in 2012 and has since grown into a global tech unicorn.
Company Description:
- Nord Security offers a range of advanced cybersecurity solutions, including NordVPN, NordLayer, NordLocker, NordPass, NordProtect, NordStellar, and Saily
- The company aims to encourage the world to be enthusiastic about its products and focuses on customer acquisition and monetization initiatives
- Nord Security has a data-driven, highly skilled, and sharp marketing department with over twenty different teams
Company Specialties:
- Internet privacy and security solutions
- VPN services
- Password managers
- Threat exposure management
- End-to-end encryption tools
- Global eSIM services
Company Website: https://nordsecurity.com
ASSUMPTION: Nord Security is a well-established company in the cybersecurity industry, offering a range of products and services to protect users' online privacy and security.
📊 Role Analysis
Career Level: Mid - Senior level role, requiring proven experience in SEO and a strong interest in AI search tools
Reporting Structure: This role reports directly to the Marketing department and collaborates with various teams, including Content, Product, and Engineering
Work Arrangement: On-site (Kaunas or Vilnius) with Remote OK, offering flexible working time arrangement
Growth Opportunities:
- Advancing within the Marketing department or exploring other roles within Nord Security
- Developing expertise in AI-driven search optimization
- Expanding knowledge in SEO, content optimization, and semantic SEO
ASSUMPTION: This role offers opportunities for professional growth within the Marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Nord Security has offices in Kaunas and Vilnius, Lithuania, with a hybrid work environment that combines on-site and remote work
Office Location(s): Kaunas and Vilnius, Lithuania
Geographic Context:
- Kaunas and Vilnius are the two largest cities in Lithuania, offering vibrant cultural scenes and diverse communities
- The cost of living in Lithuania is generally lower than in Western European countries
- Lithuania is an EU member state with a strong focus on innovation and technology
Work Schedule: Full-time (40 hours/week) with flexible working time arrangement
ASSUMPTION: The work environment at Nord Security is collaborative and dynamic, with a focus on professional growth and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing department
- Final interview with the Marketing department or relevant stakeholders
Key Assessment Areas:
- SEO expertise and understanding of AI-driven search tools
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with Nord Security's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and interest in AI search tools
- Prepare examples of your SEO achievements and how you've stayed up-to-date with SEO trends
- Research Nord Security's products and values to demonstrate your enthusiasm for the role and the company
ATS Keywords: SEO, AI search tools, structured data, semantic SEO, content optimization, analytical skills, automation skills, communication skills
ASSUMPTION: The application process at Nord Security is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- AI search tools (e.g., ChatGPT, Perplexity, Bard, SGE, Bing AI)
- SEO tools (e.g., Ahrefs, GSC, GA4, Screaming Frog, etc.)
- Project management tools (e.g., Asana, Trello, Jira)
- Data visualization tools (e.g., Google Data Studio, Tableau)
ASSUMPTION: The tools and technologies required for this role are primarily SEO and AI-related, with a focus on data analysis and automation.
👔 Cultural Fit Considerations
Company Values:
- Future shapers
- Restless achievers
- Self-movers
- Honest communicators
- Team players
Work Style:
- Collaborative and data-driven
- Focused on continuous learning and improvement
- Adaptable and open to new ideas
Self-Assessment Questions:
- Do you stay up-to-date with the latest SEO trends and AI-driven search tools?
- Are you comfortable working in a dynamic, collaborative environment?
- Do you have a proactive approach to problem-solving and continuous learning?
ASSUMPTION: Nord Security values candidates who are proactive, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Keeping up with the rapidly evolving landscape of AI-driven search tools and SEO best practices
- Collaborating effectively with cross-functional teams to optimize content and metadata
- Managing multiple projects and priorities in a dynamic work environment
- Adapting to the specific needs and preferences of different AI search tools and platforms
ASSUMPTION: The role presents unique challenges related to the fast-paced nature of AI-driven search and the need for continuous learning and adaptation.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position focuses specifically on AI-powered search tools and interfaces
- Experience with AI tools and platforms is highly valued in this role, setting it apart from other SEO positions
- This role offers opportunities for growth within the Marketing department and the broader organization, similar to other mid-level SEO positions
ASSUMPTION: While this role shares similarities with other mid-level SEO positions, its focus on AI-driven search tools and interfaces makes it a unique opportunity for candidates interested in the intersection of SEO and AI.
📝 Sample Projects
- Optimizing Nord Security's product pages for AI-generated search results and summaries
- Developing and implementing a strategy to increase Nord Security's visibility on AI-powered search platforms
- Creating and automating performance tracking reports for AI search visibility
ASSUMPTION: Sample projects for this role involve optimizing content for AI-generated search results, developing strategies to increase visibility on AI-powered search platforms, and automating performance tracking.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the SEO team in the next 6-12 months?
- How does the Marketing department collaborate with other teams, such as Product and Engineering, to optimize content for AI search tools?
- What opportunities are there for professional growth and development within the Marketing department and Nord Security as a whole?
- How does Nord Security support employees in staying up-to-date with the latest SEO trends and AI-driven search tools?
- What is the work-life balance like for employees in this role, and how does Nord Security support work-life balance?
ASSUMPTION: Key interview questions should focus on understanding the role's challenges, collaboration, growth opportunities, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and interest in AI search tools
- Prepare examples of your SEO achievements and how you've stayed up-to-date with SEO trends
- Research Nord Security's products and values to demonstrate your enthusiasm for the role and the company
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
