Seo Analyst

📌 Core Information

🔹 Job Title: SEO Analyst

🔹 Company: IPG Mediabrands

🔹 Location: Colombia

🔹 Job Type: On-site

🔹 Category: Marketing Analyst, SEO & Content Marketing

🔹 Date Posted: April 02, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital strategies focused on SEO objectives
• Creating and analyzing follow-up reports to measure success
• Capitalizing on results to enhance organic traffic
• Working closely with cross-functional teams to align strategies

ASSUMPTION: The role likely involves cross-departmental collaboration for integrated digital marketing efforts, given the focus on SEO strategy and report creation. This assumption is based on standard industry practices for such roles.

📋 Key Responsibilities

✅ Implement the digital strategy for the brands, focusing on SEO objectives

✅ Create follow-up reports

✅ Capitalize on results to improve organic traffic KPIs

ASSUMPTION: The responsibilities may extend to training team members on SEO best practices and staying updated with the latest SEO trends. This is assumed based on the evolving nature of SEO practices.

🎯 Required Qualifications

Education: Bachelor’s degree in Advertising, Social Communication, Business Administration, or Industrial Engineering

Experience: Minimum 2-3 years in a related field

Required Skills:

• SEO expertise
• Google Analytics and Adwords knowledge
• Proficiency in tools like Semrush and Excel

Preferred Skills:

• Proficient in English (B2-C1 level desirable)
• Certifications in Google Adwords, Google Analytics

ASSUMPTION: The role likely prefers candidates with agency experience due to the strategic nature and expected industry-standard tools.

💰 Compensation & Benefits

Salary Range: Not specified, typically competitive based on industry standards in Colombia

Benefits:

• Health insurance
• Professional development opportunities
• Possibility of working with global brands

Working Hours: 40 hours per week, potential flexibility for project needs

ASSUMPTION: Benefits likely include standard packages such as health benefits and professional growth initiatives, common in large organizations.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, a dynamic and competitive market with a focus on media solutions and global reach

Company Size: Over 10,001 employees, offering significant resources and networking opportunities

Founded: Not specified

Company Description:

• Manages over $47 billion in marketing investment globally
• Operates through specialized business units for tailored solutions
• Partners with iconic global brands

Company Specialties:

• Media Planning & Buying
• Digital Media & Content Marketing
• Multicultural & Out-Of-Home Advertising

Company Website: https://www.ipgmediabrands.com/

ASSUMPTION: The company’s focus on diverse client sectors implies a versatile working environment and potential for broad project exposure.

📊 Role Analysis

Career Level: Mid-level position, ideal for professionals with substantial SEO experience

Reporting Structure: Likely reports to a senior digital marketing manager or director

Work Arrangement: On-site in Colombia, promoting team collaboration

Growth Opportunities:

• Advance to senior analyst roles
• Opportunity to diversify into other digital marketing areas
• Potential for international project involvement

ASSUMPTION: The potential for internal career advancement is significant, given IPG Mediabrands’ size and global presence.

🌍 Location & Work Environment

Office Type: Professional corporate environment

Office Location(s): Various global offices, specific location in Colombia not detailed

Geographic Context:

• Located in a major city with a vibrant business scene
• Close connections with Latin American marketing hubs
• Part of a global network allowing for cross-cultural interactions

Work Schedule: Regular business hours with potential for project-related extensions

ASSUMPTION: Assumes presence in a major urban center to facilitate client meetings and collaborations.

💼 Interview & Application Insights

Typical Process:

• Initial application through company portal
• Phone screening with HR
• Technical interview with department leads

Key Assessment Areas:

• Technical proficiency in SEO tools
• Analytical skills for data interpretation
• Team collaboration ability

Application Tips:

• Highlight past SEO success stories
• Showcase any certifications or training in digital marketing
• Prepare to discuss recent industry trends and how you’ve adapted

ATS Keywords: SEO, Digital Marketing, Google Analytics, Strategic Planning, Semrush

ASSUMPTION: Interview process likely includes practical assessments due to technical nature of the role.

🛠️ Tools & Technologies

• Moz Pro
• Screaming Frog
• Google Search Console

ASSUMPTION: Effective usage of these tools is crucial for executing and measuring SEO strategies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Client-Centric Approach

Work Style:

• Team-oriented
• Result-driven
• Adaptable to fast-changing digital trends

Self-Assessment Questions:

• Am I comfortable with frequent collaboration across departments?
• Can I maintain a strategic focus under tight deadlines?
• Do I proactively stay updated on digital marketing trends?

ASSUMPTION: An adaptable and innovative mindset is vital due to the dynamic nature of the advertising industry.

⚠️ Potential Challenges

• Keeping up with rapidly changing SEO algorithms
• Navigating complex client demands
• Balancing multiple project priorities
• Integration with wider marketing strategies across diverse brands

ASSUMPTION: Challenges stem from the fast-paced, ever-evolving digital marketing landscape.

📈 Similar Roles Comparison

• SEO Consultant at a digital agency
• Digital Marketing Executive focusing on SEO
• SEO Specialist within a large corporation

ASSUMPTION: Assumes a comparative advantage in global exposure and brand diversity at IPG Mediabrands.

📝 Sample Projects

• SEO strategy revamp for a major automotive client
• Integration of digital marketing tools for improved analytics reporting
• Lead generation campaign with increased organic reach

ASSUMPTION: Sample projects are illustrative of the high-impact, varied nature of assignments at IPG Mediabrands.

❓ Key Questions to Ask During Interview

• What are the immediate goals for the SEO team?
• How does the SEO team collaborate with other departments?
• What opportunities are there for professional development?
• How is success measured for this role?
• What are the main challenges currently faced in your digital strategy?

ASSUMPTION: Questions are devised to gauge the strategic focus and potential challenges of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through IPG Mediabrands Careers
• Ensure your resume highlights relevant SEO experience and tool proficiency
• Prepare a portfolio demonstrating past SEO projects or results
• Follow up with HR not later than 2 weeks post-application
• Remain available for any further assessments or interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.