SEO Analyst

📌 Core Information

🔹 Job Title: SEO Analyst

🔹 Company: pixel web solution

🔹 Location: Madurai, Tamil Nadu, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conducting on-site and off-site analysis of web SEO competition
• Using Google Analytics for performance reports
• Creating high-quality SEO content and assisting with blog content
• Leading keyword research and optimization of content
• Staying updated with developments in SEM

ASSUMPTION: This role requires a strong understanding of SEO strategies and tools to drive organic traffic and improve search engine rankings.

📋 Key Responsibilities

✅ Conduct on-site and off-site analysis of web SEO competition

✅ Use Google Analytics to conduct performance reports regularly

✅ Create high-quality SEO content and assist with blog content

✅ Lead keyword research and optimize content for target keywords

✅ Stay updated with developments in SEM and implement best practices

ASSUMPTION: The SEO Analyst will work closely with the marketing team to ensure SEO strategies align with overall marketing objectives.

🎯 Required Qualifications

Education: Any Degree

Experience: 1-3 years in SEO or related field

Required Skills:

• Proficient in SEO competition analysis
• Strong knowledge of Google Analytics
• Excellent content creation skills
• Familiarity with blog content management
• Proven experience in keyword research and optimization
• Up-to-date with SEM developments

Preferred Skills:

• Experience with SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Fluency in local languages (Tamil, Hindi)

ASSUMPTION: Candidates with relevant certifications (e.g., Google Analytics Individual Qualification, SEMrush Certification) may be given preference.

💰 Compensation & Benefits

Salary Range: INR 3-6 lakhs per annum (AI-estimated, based on market standards for 1-3 years of experience in Madurai)

Benefits:

• 5-day workweek
• Performance-based bonuses
• Opportunities for professional development

Working Hours: Full-time (40 hours/week), with flexible timings

ASSUMPTION: The salary range is estimated based on market standards for similar roles in Madurai. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Design Services

Company Size: Small (11-50 employees)

Founded: 2016

Company Description:

• Pixel Web Solution is a branding and design agency specializing in web design, web development, and SEO services.
• Their mission is to boost businesses through innovative and effective digital solutions.

Company Specialties:

• Design and Branding
• Web Development
• Web and Mobile Applications

Company Website: http://www.pixelwebsolution.in

ASSUMPTION: Pixel Web Solution is a growing agency that values creativity, innovation, and client satisfaction.

📊 Role Analysis

Career Level: Mid-level (1-3 years of experience)

Reporting Structure: The SEO Analyst will report directly to the Marketing Manager.

Work Arrangement: On-site, with the possibility of remote work for specific tasks.

Growth Opportunities:

• Progression to Senior SEO Analyst or SEO Manager roles
• Expanding skills in related marketing disciplines (e.g., PPC, social media marketing)

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team.

🌍 Location & Work Environment

Office Type: Creative agency environment

Office Location(s): Madurai, Tamil Nadu, India

Geographic Context:

• Madurai is a major city in Tamil Nadu, known for its cultural and historical significance.
• The city offers a mix of traditional and modern amenities, with a moderate cost of living.

Work Schedule: Flexible hours, with core working hours between 10:00 AM and 6:00 PM

ASSUMPTION: The work environment at Pixel Web Solution is collaborative and creative, with a focus on driving results for clients.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Technical interview with the Marketing Manager

Key Assessment Areas:

• SEO knowledge and skills
• Problem-solving abilities
• Communication and interpersonal skills

Application Tips:

• Highlight relevant SEO experience and achievements in your resume.
• Prepare for behavioral and technical interview questions related to SEO strategies and tools.
• Demonstrate your understanding of the company and its services during the interview.

ATS Keywords: SEO competition analysis, Google Analytics, SEO content creation, keyword research, SEM developments, web design understanding, site structures, backlink analysis

ASSUMPTION: Pixel Web Solution uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help it pass through the system.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush/Ahrefs/Moz (preferred)
• WordPress (for blog content management)
• Google Search Console
• Screaming Frog (for site audits)

ASSUMPTION: Familiarity with these tools will be beneficial for the role, but Pixel Web Solution may provide training for suitable candidates.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Innovation
• Client satisfaction

Work Style:

• Collaborative
• Results-driven
• Adaptable to changing client needs

Self-Assessment Questions:

• How do you stay updated with the latest SEO trends and best practices?
• Can you provide an example of a successful SEO campaign you've worked on?
• How do you approach keyword research and content optimization?

ASSUMPTION: Candidates who align with Pixel Web Solution's values and work style will be more likely to succeed in the role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously
• Keeping up with frequent algorithm updates and SEO trends
• Working in a fast-paced, dynamic agency environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Compared to SEO Specialist roles, this position requires less experience but offers similar responsibilities and growth opportunities.
• In contrast to SEO Manager roles, this position has a narrower focus on analysis and content creation, with less emphasis on team management and strategy.

ASSUMPTION: This role offers a unique blend of responsibilities that cater to both junior and mid-level SEO professionals looking to grow their careers.

📝 Sample Projects

• Conducting a comprehensive SEO audit for an e-commerce website and implementing recommended changes
• Developing and executing a content marketing strategy for a B2B company, focusing on thought leadership and lead generation
• Analyzing competitor backlink profiles and identifying opportunities for link building and outreach

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks the SEO Analyst may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the company's SEO efforts currently?
• How does the marketing team collaborate with other departments (e.g., design, development) to deliver integrated digital solutions?
• What opportunities exist for professional development and growth within the marketing team?
• How does the company measure the success of its SEO campaigns, and what tools do they use for analytics and reporting?
• What is the team's approach to staying updated with SEO trends and algorithm changes?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's approach to SEO.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your SEO experience and skills, emphasizing relevant keywords
• Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.