SEO ANALYST

📌 Core Information

🔹 Job Title: SEO Analyst

🔹 Company: IPG Mediabrands

🔹 Location: Colombia

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Implementing digital strategy for brands with a focus on SEO objectives
• Executing various activities and actions to improve organic traffic KPIs
• Creating follow-up reports and capitalizing on results
• Collaborating with cross-functional teams to achieve marketing goals

ASSUMPTION: This role requires a strong understanding of SEO best practices and experience working with various SEO tools.

📋 Key Responsibilities

✅ Implement the digital strategy for the brands, ensuring various activities and actions are executed in line with SEO objectives

✅ Create follow-up reports and capitalize on results to improve organic traffic KPIs

✅ Collaborate with cross-functional teams to achieve marketing goals

✅ Stay updated with the latest SEO trends and best practices

ASSUMPTION: This role may require occasional overtime to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in fields such as Advertising, Social Communication, Business Administration, Industrial Engineering, or related fields

Experience: 2-3 years of work experience in SEO or related fields

Required Skills:

• Proficient in SEO tools such as Moz Pro, Screaming Frog, Analytics, Search Console, Semrush, and Excel
• Strong analytical skills and data-driven mindset
• Excellent communication and teamwork skills
• Fluency in Spanish, with desirable English proficiency at B2-C1 level

Preferred Skills:

• Certification in Google Adwords and Analytics
• Experience with marketing automation tools
• Familiarity with HTML and CSS

ASSUMPTION: Candidates with experience in digital marketing agencies or in-house marketing teams may have an advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between COP 35,000,000 - COP 45,000,000 per year, based on industry standards for SEO Analyst roles in Colombia with 2-5 years of experience. This estimate may vary depending on the candidate's qualifications and the company's compensation structure.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time position with standard office hours, Monday to Friday, 8:00 AM to 5:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the company's compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: IPG Mediabrands operates in the advertising services industry, managing over $47 billion in marketing investment globally on behalf of its clients.

Company Size: IPG Mediabrands is a large organization with over 18,000 employees worldwide, providing a diverse and collaborative work environment.

Founded: IPG Mediabrands is a division of Interpublic Group (NYSE: IPG), which was founded in 1961.

Company Description:

• IPG Mediabrands is the media and marketing solutions division of Interpublic Group
• Manages over $47 billion in marketing investment globally on behalf of its clients
• Offers a broad portfolio of industry sectors, including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, and more

Company Specialties:

• Media Planning & Buying
• Automation & Programmatic
• Digital Media
• Branded Content
• Media Barter
• Online, Mobile, and Social Media Marketing
• Sponsorship and Sports Marketing
• ROI and Consumer Research
• Hyper-Local and Multicultural Marketing
• Out-Of-Home Advertising

Company Website: https://www.ipgmediabrands.com/

ASSUMPTION: IPG Mediabrands' extensive client portfolio and global presence offer opportunities for diverse and challenging projects.

📊 Role Analysis

Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in SEO or related fields.

Reporting Structure: The SEO Analyst will report directly to the SEO Manager or a similar role within the digital marketing team.

Work Arrangement: This is an on-site position, requiring the candidate to work from the company's offices in Colombia.

Growth Opportunities:

• Advancement to senior SEO roles within the company
• Expansion into other areas of digital marketing or related fields
• Professional development through training and workshops

ASSUMPTION: With IPG Mediabrands' extensive client portfolio and global presence, there may be opportunities for international assignments or remote work in the future.

🌍 Location & Work Environment

Office Type: IPG Mediabrands' offices in Colombia are modern and collaborative workspaces, fostering creativity and teamwork.

Office Location(s): 100 W 33rd St, New York, NY 10001, US and Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES

Geographic Context:

• Colombia offers a vibrant and dynamic business environment, with a growing digital marketing industry
• The company's offices are located in major cities, providing access to a wide range of amenities and cultural attractions
• Colombia's time zone (America/Bogota) may require some flexibility in working hours to accommodate international clients

Work Schedule: Standard office hours, Monday to Friday, with occasional overtime as needed to meet project deadlines.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet project deadlines.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the SEO Manager or a senior team member
• Final interview with the hiring manager or a panel of stakeholders

Key Assessment Areas:

• SEO knowledge and experience
• Analytical and problem-solving skills
• Communication and teamwork abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Demonstrate your understanding of SEO best practices and trends in your application materials
• Prepare for behavioral and technical interview questions related to SEO and digital marketing

ATS Keywords: SEO, digital marketing, Google Analytics, Google Adwords, Semrush, Moz Pro, Screaming Frog, Excel, organic traffic, KPIs, marketing strategy, cross-functional teams

ASSUMPTION: IPG Mediabrands uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Moz Pro
• Screaming Frog
• Analytics
• Search Console
• Semrush
• Excel
• Google Adwords
• Google Analytics

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Integrity
• Excellence
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you comfortable working with cross-functional teams to achieve marketing goals?
• Do you have a strong understanding of SEO best practices and trends?

ASSUMPTION: Candidates who align with IPG Mediabrands' company values and work style will be more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the latest SEO trends and algorithm changes
• Collaborating effectively with cross-functional teams to achieve marketing goals
• Occasional overtime to meet project deadlines

ASSUMPTION: Candidates should be prepared to manage their time effectively and prioritize their workload to meet project deadlines and maintain work-life balance.

📈 Similar Roles Comparison

• Compared to other SEO Analyst roles, this position may offer more opportunities for international assignments or remote work due to IPG Mediabrands' global presence
• This role may require more collaboration with cross-functional teams than other SEO-focused positions, providing opportunities for broader exposure to the marketing industry
• Candidates with experience in digital marketing agencies or in-house marketing teams may find this role to be a good fit for their career path

ASSUMPTION: Candidates should research other SEO Analyst roles and compare them to this position to determine the best fit for their career goals and preferences.

📝 Sample Projects

• Conducting keyword research and on-page optimization for a major e-commerce client
• Analyzing organic traffic trends and identifying opportunities for improvement
• Collaborating with the content team to create SEO-optimized blog posts and articles

ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities associated with this role. Actual projects may vary depending on the company's client portfolio and marketing objectives.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall digital marketing strategy?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does the company support the professional development and growth of its employees?
• What are the most important priorities for this role in the first 90 days?
• How does the company measure the success of its SEO efforts, and how will my performance be evaluated?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://job-boards.greenhouse.io/mediabrands/jobs/4683866007
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for behavioral and technical interview questions related to SEO and digital marketing
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.