SEO and Web Specialist

📌 Core Information

🔹 Job Title: SEO and Web Specialist

🔹 Company: Pavago

🔹 Location: Pakistan (Remote)

🔹 Job Type: Full Time

🔹 Category: Marketing & SEO

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Remote (US Hours)

🚀 Job Overview

Key aspects of this role include:

• Managing ongoing SEO tasks and optimizing client websites on platforms like Shopify and WordPress
• Monitoring analytics to inform strategies and communicate effectively with clients and team members
• Working independently with clear communication, structured workflows, and a growth-driven mindset
• Identifying opportunities to streamline workflows, automate tasks, and enhance digital performance

ASSUMPTION: This role requires a high level of self-motivation and organization, as the ideal candidate will be working remotely with minimal supervision.

📋 Key Responsibilities

✅ SEO Management & Optimization: Manage ongoing SEO tasks for multiple clients using best practices to improve rankings, traffic, and visibility. Conduct keyword research, on-page optimization, link-building strategies, and performance monitoring.

✅ Web Platform Management: Update and maintain client websites primarily on Shopify, WordPress, and Cloudways. Troubleshoot issues, optimize performance, and implement improvements as needed.

✅ Analytics & Insights: Monitor and interpret data from Google Analytics and Google Search Console to inform SEO strategy. Prepare reports highlighting actionable insights and recommendations for improvement.

✅ Client & Team Communication: Participate in regular check-ins with clients and internal team via Slack, Gmail, and Notion. Maintain clear documentation and task tracking using tools like Notion and Toggl.

✅ Special Projects & Efficiency Improvements: Assist with recurring and ad-hoc web and SEO-related projects. Identify opportunities to streamline workflows, automate tasks, and enhance digital performance.

ASSUMPTION: This role involves a mix of technical tasks and client communication, requiring strong organizational skills and the ability to multitask effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years of SEO and web management experience, preferably with agency or multi-client environments

Required Skills:

• Proven experience with SEO management and optimization
• Strong experience with Shopify, WordPress, and Cloudways platforms
• Proficiency in Google Analytics, Google Search Console, and SEO tools like SEMrush, Ahrefs, or Screaming Frog
• Strong organizational skills and time tracking using tools like Toggl
• Effective communication skills in a remote-first team using tools like Slack, Gmail, Google Drive, and Notion
• Strong multitasking and deadline management skills in a fast-paced environment

Preferred Skills:

• Ability to write clearly and creatively
• Familiarity with Notion and Toggl

ASSUMPTION: While not explicitly stated, proficiency in English is required for effective communication with clients and team members.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 USD per year (Based on industry standards for intermediate SEO and web specialists in Pakistan)

Benefits:

• Remote work with flexible hours (US Hours)
• Opportunity to work with a diverse, global team
• Chance to grow and make a significant impact in a fast-growing agency

Working Hours: Full-time, with a focus on US business hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for intermediate SEO and web specialists in Pakistan. The actual salary may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Pavago is a staffing and recruiting company that specializes in connecting businesses with international talent. They focus on affordability, global reach, and localized growth.

Company Size: Pavago is a small company with 11-50 employees, which means applicants can expect a close-knit team and the opportunity to make a significant impact.

Founded: Pavago was founded in 2022, making it a relatively new company with a strong focus on growth and innovation.

Company Description:

• Pavago believes in a borderless future where businesses can harness the best of international expertise without breaking the bank
• Their vast network spans across continents, ensuring they locate the perfect fit for their clients' unique needs
• Pavago is committed to helping businesses grow by integrating international insights and expertise

Company Specialties:

• Affordable international talent sourcing
• Global reach with a localized growth focus
• Bridging businesses with global possibilities

Company Website: pavago.co

ASSUMPTION: Pavago's focus on international talent and global growth opportunities may present unique challenges and rewards for employees.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the client, Bloomrank, with indirect oversight from Pavago's internal team

Work Arrangement: Remote (US Hours), with a focus on asynchronous communication and structured workflows

Growth Opportunities:

• Potential to take on more responsibilities and advance within the agency as it grows
• Opportunity to work with a diverse range of clients and industries
• Chance to develop skills in SEO, web management, and client communication

ASSUMPTION: As a remote-first company, Pavago offers flexibility and work-life balance, but also requires strong self-motivation and time management skills.

🌍 Location & Work Environment

Office Type: Remote (with a focus on US business hours)

Office Location(s): Pakistan (with a global client base)

Geographic Context:

• Pakistan has a growing digital marketing industry, with opportunities for professionals to gain experience and advance their careers
• The time zone difference between Pakistan and the US may present challenges in communication and collaboration, but also offers opportunities for flexible scheduling
• The remote work environment requires strong self-motivation, time management, and communication skills

Work Schedule: Full-time, with a focus on US business hours (approximately 9:00 AM - 5:00 PM EST)

ASSUMPTION: The remote work environment may present unique challenges, such as distractions at home or difficulties in maintaining work-life balance. However, it also offers flexibility and the opportunity to work from anywhere in Pakistan.

💼 Interview & Application Insights

Typical Process:

• Initial phone call to discuss background and fit
• 30-minute video interview to explore skills and experience in depth
• Practical assessment to demonstrate capabilities in SEO and web management
• Final client interview with Bloomrank leadership to ensure mutual fit
• Background checks to verify references and employment history

Key Assessment Areas:

• Technical skills in SEO, web management, and analytics
• Communication and collaboration skills in a remote-first team
• Problem-solving and time management skills in a fast-paced environment
• Cultural fit with Pavago's global and growth-focused mission

Application Tips:

• Tailor your resume and cover letter to highlight your SEO and web management experience, as well as your ability to work effectively in a remote team
• Prepare for the practical assessment by brushing up on your SEO and web management skills, and familiarizing yourself with the tools and platforms mentioned in the job description
• Be ready to discuss your approach to problem-solving, time management, and communication in a remote work environment

ATS Keywords: SEO, web management, Shopify, WordPress, Cloudways, Google Analytics, Google Search Console, link-building, performance monitoring, data analysis, client communication, task tracking, problem-solving, creativity, technical skills, time management, proactive thinking

ASSUMPTION: The interview process may involve assessments of both technical skills and cultural fit, as Pavago values a strong team dynamic and a growth-driven mindset.

🛠️ Tools & Technologies

• Shopify
• WordPress
• Cloudways
• Google Analytics
• Google Search Console
• SEMrush, Ahrefs, or Screaming Frog (SEO tools)
• Notion
• Toggl
• Slack
• Gmail
• Google Drive

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be prepared to demonstrate their proficiency in using them during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Affordability: Pavago values providing exceptional talent at an affordable price point
• Global Reach: They strive to locate the perfect fit for their clients' unique needs, regardless of location
• Localized Growth: Pavago is committed to helping businesses grow by integrating international insights and expertise

Work Style:

• Remote-first: Pavago values asynchronous communication and structured workflows to accommodate remote team members
• Growth-driven: They prioritize a growth mindset and continuous learning in all aspects of their work
• Collaborative: Pavago fosters a close-knit team dynamic, with a focus on open communication and mutual support

Self-Assessment Questions:

• Do you thrive in a remote work environment with minimal supervision?
• Are you comfortable working with a diverse, global team and communicating effectively across time zones?
• Do you have a growth-driven mindset and a strong desire to learn and improve your skills?

ASSUMPTION: Cultural fit is essential for success in this role, as Pavago values a strong team dynamic and a growth-driven mindset.

⚠️ Potential Challenges

• Managing multiple clients and projects simultaneously, with tight deadlines and competing priorities
• Communicating effectively with clients and team members across time zones and cultural backgrounds
• Adapting to a remote work environment with minimal supervision and a focus on asynchronous communication
• Keeping up with the latest trends and best practices in SEO and web management, as the field is constantly evolving

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional in-house SEO and web management roles, this position offers the opportunity to work with a diverse range of clients and industries
• As a remote-first company, Pavago offers flexibility and work-life balance, but also requires strong self-motivation and time management skills
• This role is well-suited for candidates looking to gain experience in SEO and web management, with the opportunity to grow and advance within the agency as it grows

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional in-house SEO and web management positions.

📝 Sample Projects

• Conducting a comprehensive SEO audit of a client's website and implementing recommended changes to improve rankings and traffic
• Optimizing a client's Shopify store for better performance and user experience, resulting in increased sales and customer satisfaction
• Analyzing Google Analytics data to identify trends and opportunities for improvement, and presenting actionable insights to the client and internal team

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, from technical SEO and web management tasks to data analysis and client communication.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for this role, and how my time will be structured each day?
• How does Pavago support the professional development and growth of its employees?
• What are the most challenging aspects of working with a diverse, global team, and how does Pavago address them?
• How does Pavago measure the success of this role, and what key performance indicators (KPIs) will I be expected to track and report on?
• What opportunities are there for growth and advancement within the agency as it continues to expand?

ASSUMPTION: These questions are designed to help candidates better understand the day-to-day responsibilities, work environment, and growth opportunities associated with this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO and web management experience, as well as your ability to work effectively in a remote team
• Prepare for the practical assessment by brushing up on your SEO and web management skills, and familiarizing yourself with the tools and platforms mentioned in the job description
• Be ready to discuss your approach to problem-solving, time management, and communication in a remote work environment
• Follow up with Pavago one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.