SEO Associate

📌 Core Information

🔹 Job Title: SEO Associate

🔹 Company: Cart.com

🔹 Location: Remote - New York, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-Senior level (3-4+ years)

🔹 Remote Status: Hybrid (open to applicants located in or willing to move to specific states)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO strategies for clients across diverse verticals
• Collaborating with cross-functional teams to identify growth opportunities
• Analyzing and reporting on SEO performance using various tools
• Presenting SEO deliverables and business reports to clients and stakeholders
• Mentoring and training junior resources within the team

ASSUMPTION: This role requires a strong understanding of the ever-changing organic landscape and technical SEO best practices. The ideal candidate will have experience working in e-commerce SEO and be comfortable using various SEO tools and analytics platforms.

📋 Key Responsibilities

✅ Plan, define, develop, and execute SEO strategy, roadmap, and KPIs across diverse client verticals

✅ Partner with teams to learn and adopt new auditing techniques and processes

✅ Collaborate with client stakeholders to identify opportunities for new growth initiatives

✅ Work with data/BI teams to launch dashboards and workflow tools for tracking SEO KPIs

✅ Monitor, analyze, and report on various sources, including Google Analytics, SearchMetrics, Botify, and other SEO tools

✅ Present SEO deliverables and business reports to clients and stakeholders

✅ Assist in campaign management, optimization, and documentation of best practices

✅ Train, develop, and mentor early career professionals and junior resources

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and client communication. The ideal candidate will be comfortable working in a fast-paced, high-performance environment and have strong analytical, problem-solving, and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-4+ years of search engine optimization experience and 1-2 years of account management experience

Required Skills:

• Deep experience working in Google Analytics and/or Adobe Analytics
• Strong understanding of core SEO practices, including keyword research methodology and link building
• Experience working with SEO tools such as SearchMetrics, Botify, SEMRush, and SimilarWeb
• Understanding of HTML, CSS, JavaScript, Flash, and other rich media technologies
• Advanced knowledge of PowerPoint and Excel (Vlookups, pivot tables, macros)
• Excellent communication skills and ability to liaise with senior-level stakeholders
• Meticulous attention to detail and ability to execute against tight timelines

Preferred Skills:

• Experience in a people management role within a Digital Marketing team
• General knowledge of e-commerce platforms and usability principles
• Experience working in an agency environment

ASSUMPTION: While a degree is preferred, equivalent experience and a strong portfolio demonstrating relevant skills may be considered. The ideal candidate will have a proven track record in SEO and be eager to take on new challenges in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (based on experience and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Generous PTO and holiday schedule
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary depending on the candidate's experience, skills, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Cart.com is a leading provider of unified commerce and logistics solutions, enabling B2C and B2B companies to master omnichannel commerce from product discovery to order delivery.

Company Size: Cart.com has 1,001-5,000 employees, making it a mid-sized company where applicants can expect a structured yet collaborative work environment.

Founded: Cart.com was founded in 2020 and has since grown to serve over 6,000 customers with a nationwide network of 14 fulfillment and distribution centers spanning over 8 million square feet.

Company Description:

• Cart.com offers enterprise-grade software, services, and logistics infrastructure to streamline operations across channels and drive more efficient growth for its clients
• The company serves a diverse range of clients, from beloved brands to complex companies, helping them master omnichannel commerce
• Cart.com's solutions include order management, fulfillment, and data feed management, as well as predictive analytics and contract logistics

Company Specialties:

• eCommerce
• Digital marketing
• Fulfillment
• Order management
• Artificial intelligence
• Logistics
• 3PL
• Data feed management
• Multichannel and omnichannel commerce
• Predictive analytics
• Contract logistics
• Warehousing
• Inventory management
• Direct-to-consumer
• Business-to-business
• Retail
• And warehouse management (OMS and WMS)

Company Website: https://www.cart.com

ASSUMPTION: Cart.com's focus on unified commerce and logistics makes it an attractive option for candidates interested in working for a growing, innovative company in the e-commerce space.

📊 Role Analysis

Career Level: Mid-Senior level (3-4+ years of experience)

Reporting Structure: The SEO Associate will report directly to the SEO Manager and work closely with cross-functional teams, including client stakeholders and internal teams.

Work Arrangement: This role is hybrid, with the option to work remotely. Applicants must be located in or willing to move to specific states.

Growth Opportunities:

• Potential to advance to an SEO Manager or similar role as the team grows
• Opportunities to work on diverse client projects and expand skillset
• Access to professional development resources and training

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience working with a wide range of clients and contribute to the growth of a fast-paced, innovative company in the e-commerce space.

🌍 Location & Work Environment

Office Type: Remote-first with the option to work from one of Cart.com's physical locations

Office Location(s): Houston, TX; Austin, TX; Beaumont, TX

Geographic Context:

• The remote work arrangement allows for greater flexibility and work-life balance
• Cart.com's physical locations offer collaborative workspaces and access to on-site resources
• The company's headquarters in Houston, TX, provides ample opportunities for networking and professional growth

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for candidates seeking a balance between work and personal responsibilities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the SEO Manager and/or other team members

Key Assessment Areas:

• SEO knowledge and experience
• Data analysis and reporting skills
• Communication and presentation skills
• Problem-solving and strategic thinking
• Cultural fit and alignment with Cart.com's values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with SEO tools
• Research Cart.com's clients and industry to demonstrate your understanding of the company's focus on unified commerce

ATS Keywords: SEO, e-commerce, Google Analytics, keyword research, link building, HTML, CSS, JavaScript, communication, problem-solving, team collaboration, reporting, technical SEO

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical SEO skills, as well as their ability to communicate effectively and work collaboratively with cross-functional teams.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• Google Merchant Center
• Shopify (preferred, not required)
• SearchMetrics
• Botify
• SEMRush
• SimilarWeb
• HTML
• CSS
• JavaScript
• PowerPoint
• Excel

ASSUMPTION: The ideal candidate will have experience working with these tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Be brand obsessed
• Think beyond the box
• Don’t give up
• Speak up
• Work together
• Remember to be human

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback
• Results-focused and proactive

Self-Assessment Questions:

• How do you stay up-to-date with the ever-changing organic search landscape?
• Can you provide an example of a time when you had to think beyond the box to solve a complex SEO challenge?
• How do you prioritize your work and manage your time effectively in a fast-paced environment?

ASSUMPTION: Cart.com values candidates who are passionate about their work, curious, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously, each with its own unique requirements and goals
• Keeping up with the ever-evolving SEO landscape and best practices
• Communicating complex SEO concepts and data-driven insights to non-technical stakeholders
• Balancing the need for strategic planning with the demands of day-to-day tactical execution

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, high-pressure environment and be comfortable managing multiple priorities and deadlines.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position requires a strong understanding of e-commerce and the ability to work with diverse client verticals
• Cart.com's focus on unified commerce sets it apart from other SEO agencies and consultancies
• Career progression in this role may involve moving into a management or leadership position as the team grows

ASSUMPTION: Candidates interested in this role should have a strong background in e-commerce SEO and be eager to take on new challenges in a fast-paced, innovative environment.

📝 Sample Projects

• Conducting a comprehensive SEO audit for a large e-commerce client, identifying technical and on-page optimization opportunities
• Developing and executing a keyword research strategy for a client in the finance vertical, focusing on long-tail and transactional keywords
• Collaborating with a client's product and engineering teams to implement structured data markup and improve site architecture for better crawlability and indexation

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from technical SEO audits to strategic keyword research and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO campaign lifecycle and how this role fits into that process?
• How does Cart.com approach client onboarding and ensuring a smooth transition into the SEO campaign process?
• What opportunities are there for professional development and growth within the SEO team?
• How does Cart.com measure the success of its SEO campaigns, and what key performance indicators (KPIs) does the team track?
• What is the team's approach to staying up-to-date with the ever-changing SEO landscape, and how does that inform our strategy and execution?

ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, the team's dynamics, and Cart.com's approach to SEO campaign management.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link

• Tailor your resume and cover letter to highlight your SEO experience and skills, using relevant keywords from the job description
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with SEO tools
• Research Cart.com's clients and industry to demonstrate your understanding of the company's focus on unified commerce
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.