📌 Core Information
🔹 Job Title: SEO Associate - Education
🔹 Company: RVO Health
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Hybrid (3 days on-site, 2 days remote)
🔹 Category: Education, Health
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Designing and implementing SEO strategies to drive organic growth for educational health content
- Collaborating with cross-functional teams to enhance website performance
- Conducting keyword research and on-page optimizations
- Monitoring and reporting on website performance using analytical tools
- Staying up-to-date with SEO industry news and best practices
ASSUMPTION: This role requires a strong understanding of SEO fundamentals and a passion for driving organic growth in the health and education sectors.
📋 Key Responsibilities
✅ Analyze business performance, search trends, and SEO KPIs to make data-driven recommendations
✅ Conduct keyword research and deliver optimization recommendations to editorial teams
✅ Design, implement, and evaluate SEO tests in collaboration with cross-functional teams
✅ Monitor and report on website performance using analytical tools
✅ Support website technical health, including managing site-wide SEO audits and coordinating repairs
✅ Stay informed about changes in the search engine landscape and algorithm updates
✅ Deliver high-quality search insights to content marketing teams
✅ Support key initiatives to empower engagement and audience development goals
✅ Leverage SEO tools and AI to improve the efficiency and quality of SEO workstreams
✅ Learn and collaborate alongside a robust in-house SEO team
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and cross-functionally.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1+ years of SEO and digital marketing experience
Required Skills:
- Proficient in Microsoft Excel
- Basic SQL skills (preferred)
- Strong data analytics skills
- Familiarity with SEO tools (SEMRush, Ahrefs, Screaming Frog, Google Search Console, seoClarity)
- Solid grasp of technical SEO fundamentals
- Deep appreciation for user experience and trust-building
- Basic understanding of AI and its impact on search behavior
- Ability to manage multiple projects and meet deadlines
- Experience presenting in front of groups
Preferred Skills:
- Familiarity with Looker
- Proficiency in Google Drive Applications
- Understanding of digital marketing funnels and KPIs
- Knowledge of Share of Voice concepts
ASSUMPTION: Candidates should have a strong foundation in SEO and digital marketing, with a willingness to learn and adapt in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: $60,000 - $72,000 per year (based on geographic location, qualifications, and experience)
Benefits:
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The salary range is based on industry standards for entry-level SEO roles in the Charlotte, NC area. Benefits are subject to eligibility requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Health and Wellness, Digital Media
Company Size: Medium (1,001-5,000 employees)
Founded: 2022
Company Description:
- RVO Health is a new healthcare platform focused on building relationships with people throughout their health and wellness journey
- The company connects people with both the information and the care they need, meeting them where they are in their personal health journeys
- RVO Health was created by joining teams from Red Ventures and UnitedHealth Group’s Optum Health
Company Specialties:
- Digital media brands, services, and technologies
- Health and wellness content and resources
- Healthcare services and platforms
Company Website: rvohealth.com
ASSUMPTION: RVO Health is a growing company with a strong focus on innovation and improving the healthcare experience for its users.
📊 Role Analysis
Career Level: Entry-level to Mid-level (depending on experience and performance)
Reporting Structure: This role reports directly to the SEO Manager and collaborates with cross-functional teams, including editorial, product, engineering, business development, and marketing
Work Arrangement: Hybrid (3 days on-site, 2 days remote) with a flexible work schedule
Growth Opportunities:
- Advancement within the SEO team or related departments
- Expansion of responsibilities based on performance and company growth
- Potential to work on high-impact projects and initiatives
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: On-site office with a hybrid work arrangement
Office Location(s): 1101 Red Ventures Dr, Fort Mill, SC 29707
Geographic Context:
- Charlotte, NC is the 17th most populous city in the US, with a diverse economy and a growing tech industry
- The cost of living in Charlotte is relatively low compared to other major US cities
- The city offers a range of cultural attractions, outdoor activities, and a vibrant food scene
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth technical interview with the SEO team
- Final interview with the SEO Manager and other stakeholders
- Background check and onboarding
Key Assessment Areas:
- SEO knowledge and skills
- Data analysis and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant SEO experience and skills
- Prepare for behavioral and situational interview questions focused on SEO scenarios
- Showcase your understanding of the health and education sectors and how SEO can drive growth in these areas
- Demonstrate your ability to work independently and collaborate effectively with cross-functional teams
ATS Keywords: SEO, Digital Marketing, Keyword Research, On-Page Optimization, Technical SEO, Data Analysis, Microsoft Excel, SQL, SEO Tools, AI, User Experience, Project Management, HTML, CSS, JavaScript
ASSUMPTION: The interview process will focus on assessing your SEO skills, data analysis abilities, and cultural fit within the RVO Health team.
🛠️ Tools & Technologies
- SEO tools: SEMRush, Ahrefs, Screaming Frog, Google Search Console, seoClarity
- Analytical tools: Microsoft Excel, SQL, Looker
- Project management: Asana, Trello, or similar tools
- Communication: Slack, Microsoft Teams, or similar platforms
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Embrace Change
- Collaborate to Win
- Pursue Excellence
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Passionate about health and wellness
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with RVO Health's core values, particularly 'Put People First' and 'Act with Integrity'?
- Describe a time when you had to adapt to significant changes in a project or work environment. How did you handle it, and what was the outcome?
- How do you approach balancing on-site collaboration and remote work in a hybrid work arrangement?
ASSUMPTION: Candidates should demonstrate a strong cultural fit with RVO Health's values and work style to excel in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with industry trends and algorithm updates
- Collaborating effectively with cross-functional teams
- Working in a hybrid work arrangement, balancing on-site and remote work
ASSUMPTION: These challenges require strong time management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- This role focuses more on educational health content, while similar roles may focus on other verticals or industries
- RVO Health's size and structure may offer more opportunities for growth and collaboration compared to smaller organizations
- This role requires a strong understanding of SEO fundamentals and a willingness to learn and adapt in a dynamic environment
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Conducting a comprehensive SEO audit of a major health content website and implementing recommended changes
- Developing and executing a keyword research strategy to improve the visibility of health-related search terms
- Collaborating with editorial teams to optimize content for search engines and user experience
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborations required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall SEO strategy for RVO Health's educational health content?
- What are the most important priorities for this role in the first 30-60-90 days?
- How does the SEO team collaborate with other departments, such as editorial, product, and marketing?
- What opportunities are there for professional growth and development within the SEO team or related departments?
- How does RVO Health support work-life balance for its employees?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and skills, emphasizing your fit for this role
- Prepare for behavioral and situational interview questions focused on SEO scenarios
- Research RVO Health and the health and education sectors to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after your final interview, expressing your interest in the role and asking about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
