📌 Core Information
🔹 Job Title: SEO Brand Manager
🔹 Company: Skillz Inc.
🔹 Location: Las Vegas, NV, US
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: April 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (5 days per week)
🚀 Job Overview
Key aspects of this role include:
- Driving SEO strategy for the organization
- Establishing and managing website reporting
- Project managing websites with internal teams
- Collaborating with content teams and agencies
ASSUMPTION: This role requires a strong understanding of SEO strategies and experience managing content teams. Familiarity with the gaming industry and real-money gaming is a plus.
📋 Key Responsibilities
✅ Drive SEO strategy for the organization
✅ Identify baselines and establish reporting for websites
✅ Establish reporting for branded keywords and owned website channels
✅ Project manage websites in conjunction with internal teams
✅ Collaborate with content teams and agencies
ASSUMPTION: This role involves frequent communication with internal teams and external agencies. Strong project management skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of full-time experience in SEO or a related role
Required Skills:
- Proven experience in SEO strategy and execution
- Familiarity with reporting tools and KPIs
- Excellent communication and project management skills
- Passion for gaming and understanding of real-money gaming
Preferred Skills:
- Experience with emerging platforms
- Familiarity with the gaming industry
ASSUMPTION: Candidates with experience in real-money gaming or the gaming industry may have an advantage.
💰 Compensation & Benefits
Salary Range: $158,000 per year
Benefits:
- Comprehensive benefits package
- Wellness support
- Time off and company holidays
- Equity incentives and 401K matching
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a mid-level SEO role in Las Vegas, NV.
📌 Applicant Insights
🔍 Company Context
Industry: Skillz is a leading mobile games platform that connects players in fair, fun, and meaningful competition. They enable social competition in games and distribute millions in prizes each month.
Company Size: Skillz has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Skillz was founded in 2012 and has since grown to become a publicly-traded company.
Company Description:
- Skillz is the leading mobile games platform that connects players in fair, fun, and meaningful competition.
- Their platform helps developers build multi-million dollar franchises by enabling social competition in their games.
- Skillz has earned recognition as one of Fast Company’s Most Innovative Companies, CNBC’s Disruptor 50, Forbes’ Next Billion-Dollar Startups, and the 1 fastest-growing company in America on the Inc. 5000.
Company Specialties:
- eSports
- Tournament Streaming
- Tournament Infrastructure
- Technology
- Tournament Management and Live Streaming
Company Website: https://www.skillz.com
ASSUMPTION: Skillz is a well-established company in the mobile gaming industry with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of experience in SEO or a related field.
Reporting Structure: The SEO Brand Manager will report directly to the Head of Brand Marketing.
Work Arrangement: This role is on-site, requiring the candidate to work from the company headquarters in Las Vegas, NV for 5 days per week.
Growth Opportunities:
- As a mid-sized company, Skillz offers opportunities for career growth and advancement.
- The gaming industry is rapidly growing, providing ample opportunities for career development.
- Skillz's focus on innovation and expansion creates new roles and growth paths for employees.
ASSUMPTION: This role offers strong potential for career growth and advancement within the company and the industry.
🌍 Location & Work Environment
Office Type: Skillz's headquarters is a modern, collaborative office environment with a strong focus on teamwork and innovation.
Office Location(s): Las Vegas, NV, US
Geographic Context:
- Las Vegas, NV, is a vibrant city with a growing tech industry and a lower cost of living compared to other major tech hubs.
- The city offers a diverse range of cultural attractions, entertainment, and outdoor activities.
- Las Vegas is centrally located in the Pacific Time Zone, providing convenient access to both coasts.
Work Schedule: The work schedule is Monday through Friday, with a company-wide shutdown between Christmas and New Years.
ASSUMPTION: Las Vegas offers a unique blend of urban and outdoor living, with a growing tech industry and a lower cost of living compared to other major tech hubs.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- On-site interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- SEO strategy and execution
- Project management skills
- Communication and collaboration skills
- Gaming industry knowledge
Application Tips:
- Highlight your relevant SEO experience and achievements in your resume.
- Tailor your cover letter to demonstrate your passion for gaming and understanding of real-money gaming.
- Prepare for behavioral and situational interview questions related to SEO strategy, project management, and gaming industry knowledge.
ATS Keywords: SEO, SEO strategy, project management, gaming industry, real-money gaming, KPIs, reporting, content management
ASSUMPTION: Skillz uses Applicant Tracking System (ATS) software to manage job applications, so including relevant keywords in your resume can improve your chances of being seen by the hiring manager.
🛠️ Tools & Technologies
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Project management tools (e.g., Asana, Trello, Jira)
- Reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
ASSUMPTION: Familiarity with industry-standard SEO, project management, and reporting tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Bringing out the best in everyone through competition
- Innovation and continuous improvement
- Collaboration and teamwork
Work Style:
- Skillz operates like a startup, encouraging employees to collaborate and voice feedback about the product and ways to improve as a business.
- The company values never settling and encourages continuous growth and learning.
- Skillz offers a flexible work environment with a focus on results and performance.
Self-Assessment Questions:
- Do you thrive in a competitive, innovative environment?
- Are you comfortable working in a startup-like culture and collaborating with various teams?
- Do you have a growth mindset and a desire to learn and improve continuously?
ASSUMPTION: Skillz values employees who are competitive, innovative, and comfortable working in a startup-like culture.
⚠️ Potential Challenges
- The role may require working with external agencies and managing multiple projects simultaneously.
- The gaming industry can be fast-paced and unpredictable, requiring adaptability and flexibility.
- The role may involve occasional travel to attend industry events or conferences.
- Las Vegas has a higher cost of living compared to some other mid-sized cities in the United States.
ASSUMPTION: These challenges can be mitigated by strong project management skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Compared to other SEO roles, this position offers a unique blend of SEO strategy, project management, and gaming industry experience.
- The gaming industry is rapidly growing, providing ample opportunities for career development and advancement.
- As a mid-sized company, Skillz offers opportunities for career growth and advancement within the company and the industry.
ASSUMPTION: This role offers a unique blend of SEO strategy, project management, and gaming industry experience, with strong potential for career growth and advancement.
📝 Sample Projects
- Developing and executing an SEO strategy for a new mobile gaming platform
- Optimizing website content and structure for improved search engine rankings
- Managing a team of content creators to produce high-quality, SEO-optimized content
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the SEO Brand Manager role at Skillz.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the biggest challenges facing the SEO team currently, and how can this role help address them?
- How does Skillz support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Skillz measure the success of its SEO efforts, and what KPIs are most important?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company's expectations for your success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO experience and achievements.
- Write a cover letter demonstrating your passion for gaming and understanding of real-money gaming.
- Prepare for behavioral and situational interview questions related to SEO strategy, project management, and gaming industry knowledge.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
