📌 Core Information
🔹 Job Title: SEO Consultant
🔹 Company: That! Company
🔹 Location: Leesburg, Florida (Remote)
🔹 Job Type: Remote (Full-time)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Developing strategic SEO plans to improve website visibility and grow qualified traffic
- Performing website and competitor analysis using various SEO tools
- Researching and analyzing keyword strategies
- Working collaboratively with creative and development teams to implement SEO and UX best practices
- Advocating for SEO and content marketing best practices
ASSUMPTION: This role requires a balance of strategic thinking, technical skills, and strong communication abilities. The ideal candidate will be comfortable working independently and in a team environment.
📋 Key Responsibilities
✅ Develop and execute SEO strategies to drive leads and online sales for clients
✅ Perform website and competitor analysis using various SEO tools
✅ Research and analyze keyword strategies
✅ Write meta tags and effective calls-to-action
✅ Develop content topics and strategies designed to meet client goals
✅ Optimize and publish content to client sites through a variety of CMSs
✅ Execute link building and link profile management activities
✅ Execute local search optimization activities
✅ Work with creative and development teams to implement SEO and UX best practices
✅ Analyze data from analytics tools, Search Console, crawling tools, and more
✅ Prepare monthly client reports using reporting tools
✅ Stay up-to-date with the latest algorithm changes, SEO tools, and techniques
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis. Strong organizational skills and attention to detail are crucial for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of experience in SEO, with a focus on technical on-site optimization, link profile management, and local search optimization
Required Skills:
- Proven experience in SEO tactics and strategies
- Strong analytical skills and data-driven mindset
- Excellent communication and presentation skills
- Proficient in MS Excel, PowerPoint, Word, MS Teams, and Outlook
- Working knowledge of HTML
- Experience with Google Analytics and Search Console
Preferred Skills:
- GAIQ certification
- Experience in an agency setting
ASSUMPTION: The ideal candidate will have a strong foundation in SEO principles, with a focus on technical on-site optimization, link profile management, and local search optimization. They should also be comfortable working with data and analytics tools.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on experience and industry standards for mid-level SEO roles in Florida)
Benefits:
- Company-assisted medical insurance programs
- Life insurance
- Optional vision and dental insurance programs
- Short-term and long-term disability
- IRA with employer matching
- Company events and industry conferences
Working Hours: Full-time (40 hours per week), with flexible scheduling and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level SEO roles in Florida. The benefits listed are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: That! Company operates in the digital marketing industry, specializing in white label SEO, PPC, and social media marketing services for agencies and their clients.
Company Size: That! Company is a mid-sized company with 11-50 employees, providing a collaborative and supportive work environment with opportunities for growth and career advancement.
Founded: 2006, with over 15 years of experience in digital marketing and a strong commitment to customer service and integrity.
Company Description:
- That! Company is a White Label internet marketing firm with over 15 years of experience and a strong customer service core.
- Their vision is to create a positive impact on the lives, success, and finances of their customers, partners, employees, and community.
- Their mission is to grow a faith-led organization with an unwavering commitment to integrity, dependability, personal relationships, and positive attitudes.
Company Specialties:
- Traditional marketing
- Internet Marketing
- SEO
- PPC
- Social Media
- PR
- Print Media
- Television ads
- Radio ads
- Call Tracking
- White label services
Company Website: http://www.thatcompany.com
ASSUMPTION: That! Company's focus on white label services and strategic partnerships with other agencies sets it apart in the digital marketing industry. Their commitment to customer service, integrity, and positive attitudes creates a strong company culture.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience) with opportunities for growth and advancement within the company.
Reporting Structure: The SEO Consultant will report directly to the SEO Manager or similar role, depending on the company's organizational structure.
Work Arrangement: Remote (100%), with flexible scheduling and the opportunity to work from home full-time.
Growth Opportunities:
- Advancement to senior SEO roles, such as SEO Manager or SEO Director
- Expansion of responsibilities to include team management and mentoring
- Potential opportunities in other areas of digital marketing, such as PPC or social media marketing
ASSUMPTION: The SEO Consultant role at That! Company offers a unique opportunity for mid-level professionals to grow their careers in a supportive and collaborative environment. With a focus on white label services and strategic partnerships, the company provides ample opportunities for professional development and advancement.
🌍 Location & Work Environment
Office Type: Remote (100%) with no physical office location required.
Office Location(s): Leesburg, Florida (Remote)
Geographic Context:
- Leesburg, Florida is a small city located approximately 30 miles northwest of Orlando.
- The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and entertainment options.
- Florida is known for its mild climate, with warm winters and hot summers, making it an attractive location for outdoor enthusiasts and retirees.
Work Schedule: Full-time (40 hours per week) with flexible scheduling and the opportunity to work from home full-time.
ASSUMPTION: The remote work arrangement for this role provides a high degree of flexibility and the opportunity to work from home full-time. The geographic context of Leesburg, Florida offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers page
- Phone or video screening with the HR department
- Technical assessment or take-home project to evaluate SEO skills and problem-solving abilities
- In-depth phone or video interview with the SEO Manager or similar role
- Final interview with the company's leadership team
Key Assessment Areas:
- Technical SEO skills and knowledge
- Problem-solving abilities and strategic thinking
- Communication and presentation skills
- Data analysis and reporting skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and skills, with a focus on technical on-site optimization, link profile management, and local search optimization.
- Prepare for the technical assessment or take-home project by brushing up on your SEO knowledge and reviewing the latest industry trends and best practices.
- Research the company and its clients to demonstrate your understanding of their business and the digital marketing industry.
- Practice your communication and presentation skills by preparing for common interview questions and rehearsing your responses.
ATS Keywords: SEO, technical SEO, on-site optimization, link profile management, local search optimization, Google Analytics, Search Console, HTML, data analysis, reporting, strategic planning, communication, presentation
ASSUMPTION: The application process for the SEO Consultant role at That! Company is designed to evaluate technical SEO skills, problem-solving abilities, and cultural fit. Applicants should be prepared to demonstrate their knowledge of SEO principles and best practices, as well as their ability to work collaboratively with a team and communicate effectively with clients.
🛠️ Tools & Technologies
- SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console)
- Data analysis and reporting tools (e.g., Google Analytics, Google Data Studio)
- Content management systems (e.g., WordPress, Shopify, Magento)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., MS Teams, Slack, Google Workspace)
ASSUMPTION: The SEO Consultant role at That! Company requires proficiency in a variety of SEO tools, data analysis and reporting tools, and content management systems. Familiarity with project management and communication tools is also beneficial for working effectively in a remote team environment.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Dependability: Delivering on promises and being reliable in all aspects of work
- Personal relationships: Building strong, lasting connections with clients, partners, employees, and the community
- Positive attitudes: Maintaining a positive outlook and fostering a supportive and collaborative work environment
Work Style:
- Collaborative: Working closely with team members to achieve common goals and objectives
- Adaptable: Embracing change and adjusting to new situations and challenges
- Detail-oriented: Paying close attention to details and maintaining high standards of quality and accuracy
- Self-motivated: Taking initiative and driving results without constant supervision
Self-Assessment Questions:
- Do you align with That! Company's core values, particularly integrity, dependability, personal relationships, and positive attitudes?
- Are you comfortable working remotely and independently, with minimal supervision?
- Do you thrive in a collaborative and supportive work environment, where your ideas and contributions are valued?
ASSUMPTION: That! Company's commitment to integrity, dependability, personal relationships, and positive attitudes creates a strong company culture that values collaboration, adaptability, attention to detail, and self-motivation. Applicants should assess their alignment with these values and work style preferences before applying for the SEO Consultant role.
⚠️ Potential Challenges
- Managing multiple client projects and priorities simultaneously
- Keeping up with the latest SEO trends, algorithm changes, and best practices
- Working effectively in a remote team environment, with minimal face-to-face interaction
- Developing and maintaining strong client relationships, despite not having direct contact with clients
ASSUMPTION: The SEO Consultant role at That! Company presents unique challenges related to managing multiple client projects, staying current with industry trends, working remotely, and building client relationships. Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- SEO Specialist: Focuses on tactical SEO execution, with less emphasis on strategic planning and client management
- SEO Manager: Oversees a team of SEO tacticians and is responsible for driving SEO strategy and results for clients
- SEO Director: Leads the SEO department and is responsible for driving SEO strategy, results, and team growth for the company
ASSUMPTION: The SEO Consultant role at That! Company is distinct from other SEO roles in its focus on strategic planning, technical execution, and client management. Applicants should understand the unique aspects of this role and how it differs from other SEO positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for a large e-commerce client, resulting in a 30% increase in organic traffic and a 20% increase in online sales
- Conducting a technical SEO audit for a small business website, identifying and addressing critical on-site optimization issues that improved search engine rankings by 50% within three months
- Managing a link building campaign for a B2B client, resulting in a 40% increase in referral traffic and a significant improvement in search engine rankings for targeted keywords
ASSUMPTION: The sample projects provided demonstrate the range of responsibilities and challenges faced by the SEO Consultant role at That! Company. Applicants should be prepared to discuss their relevant experience and how it translates to the specific requirements of this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical SEO strategy for a new client, from initial assessment to ongoing optimization?
- How do you approach managing multiple client projects and priorities simultaneously?
- Can you explain the importance of staying up-to-date with the latest SEO trends and algorithm changes, and how you incorporate this knowledge into your work?
- How do you build and maintain strong client relationships, particularly in a remote work environment?
- What opportunities are available for professional development and growth within the company?
ASSUMPTION: The key questions to ask during the interview for the SEO Consultant role at That! Company focus on strategic planning, project management, industry knowledge, client relationship-building, and career growth opportunities. Applicants should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and skills, with a focus on technical on-site optimization, link profile management, and local search optimization.
- Prepare for the technical assessment or take-home project by brushing up on your SEO knowledge and reviewing the latest industry trends and best practices.
- Research the company and its clients to demonstrate your understanding of their business and the digital marketing industry.
- Practice your communication and presentation skills by preparing for common interview questions and rehearsing your responses.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
