SEO Content and Email Design Specialist

📌 Core Information

🔹 Job Title: SEO Content and Email Design Specialist

🔹 Company: Aristo Sourcing

🔹 Location: South Africa (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Crafting engaging content and designing compelling email marketing campaigns
• Contributing to broader SEO and CVO strategies
• Working in a fast-paced, international team supporting eCommerce brands
• Opportunity to make a meaningful impact on multiple online brands' success

ASSUMPTION: This role requires a balance of creativity and data-driven thinking, with a strong focus on eCommerce and SEO.

📋 Key Responsibilities

✅ Create engaging, SEO-optimized content for blogs, product pages, and category descriptions

✅ Design responsive HTML emails and manage templates via email marketing platforms

✅ Conduct keyword research and align content with keyword strategies and user intent

✅ Continuously refine and improve design and content effectiveness using performance data

✅ Collaborate with the team to ensure content is visually aligned with brand goals

✅ Contribute to broader SEO and CVO strategies by ensuring all content is well-optimized

ASSUMPTION: The role involves a mix of creative and technical tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Qualification in Marketing, Communications, Design, or a related field

Experience: Minimum 2 years of experience in content creation, email marketing, or digital design, preferably within an eCommerce environment

Required Skills:

• Proven track record in SEO content development and performance-driven email campaign execution
• Experience using eCommerce platforms such as Shopify, BigCommerce, Magento, or WooCommerce
• Strong understanding of SEO principles and ability to write SEO-optimized content
• Proficient in designing responsive HTML emails and managing templates via Campaign Monitor or similar platforms
• Strong understanding of email marketing best practices including deliverability, open/click-through rates, and A/B testing
• Understanding of web analytics, keyword performance, and SEO tracking tools

Preferred Skills:

• Experience designing visual assets and infographics for web and email using tools like Adobe Creative Suite, Canva, or Figma

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: Starting at $1000/month, increasing to $1200/month after 3 months and successful review

Benefits:

• Flexible work schedule (UK hours)

Working Hours: Full-Time (40 hours/week), UK hours

ASSUMPTION: Benefits may include flexible work arrangements and the opportunity to work remotely with a global team.

📌 Applicant Insights

🔍 Company Context

Industry: Aristo Sourcing is an outsourcing and offshoring consulting company, specializing in hiring and people management services for virtual assistants and remote teams.

Company Size: 51-200 employees

Founded: 2014

Company Description:

• Aristo Sourcing helps entrepreneurs and start-ups globally to grow their businesses by sourcing high-quality, cost-effective workforces
• The company supports clients in various areas, including real estate, customer service, data entry, and eCommerce
• Aristo Sourcing aims to help clients save money, work smarter, and optimize their time

Company Specialties:

• Hiring and people management
• Virtual assistants and remote teams
• Outsourcing and BPO services

Company Website: https://aristosourcing.com

ASSUMPTION: Aristo Sourcing's expertise in hiring and managing remote teams may indicate a strong support system for remote employees.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and impact within the team

Reporting Structure: This role likely reports to the Marketing or Content Manager, with close collaboration with the SEO and eCommerce teams

Work Arrangement: Fully remote, with a flexible work schedule (UK hours)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team
• Opportunity to work with and learn from international team members
• Possibility to gain experience in various aspects of eCommerce and digital marketing

ASSUMPTION: This role offers growth opportunities through exposure to diverse projects and collaboration with experienced team members.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): South Africa (remote work)

Geographic Context:

• South Africa has a diverse and growing eCommerce market, with opportunities for international collaboration
• The remote work arrangement allows for a flexible work-life balance
• South Africa's time zone (GMT+2) may require some adjustment for candidates outside of Africa and Europe

Work Schedule: Full-Time (40 hours/week), UK hours (GMT)

ASSUMPTION: The remote work environment may require strong self-motivation, time management, and communication skills.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to assess communication skills and cultural fit
• Skills assessment or test project to evaluate content creation and email design abilities
• Final interview with the hiring manager or team

Key Assessment Areas:

• Creativity and writing skills
• Understanding of SEO principles and email marketing best practices
• Problem-solving and adaptability
• Cultural fit and communication skills

Application Tips:

• Highlight relevant experience in content creation, email marketing, and SEO
• Include examples of your work, such as blog posts, email campaigns, or SEO-optimized content
• Tailor your resume and cover letter to emphasize your skills and enthusiasm for the role
• Prepare for interview questions about your understanding of eCommerce, SEO, and email marketing

ATS Keywords: SEO, content creation, email design, eCommerce, digital marketing, HTML emails, A/B testing, keyword performance, web analytics

ASSUMPTION: Aristo Sourcing may use an Applicant Tracking System (ATS) to filter and rank applications based on relevant keywords.

🛠️ Tools & Technologies

• eCommerce platforms: Shopify, BigCommerce, Magento, WooCommerce
• Email marketing platforms: Campaign Monitor, Mailchimp, Klaviyo
• SEO tracking tools: Google Analytics, SEMrush, Ahrefs
• Design tools: Adobe Creative Suite, Canva, Figma

ASSUMPTION: The required tools and technologies may evolve or change based on the team's needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Supporting clients in growing their businesses
• Sourcing high-quality, cost-effective workforces
• Helping clients save money and work smarter

Work Style:

• Collaborative and international team environment
• Fast-paced and dynamic work culture
• Focus on continuous improvement and data-driven decision-making

Self-Assessment Questions:

• Do you thrive in a fast-paced, international team environment?
• Are you comfortable working remotely and managing your time effectively?
• Do you have strong communication skills and the ability to collaborate with diverse team members?

ASSUMPTION: Aristo Sourcing values candidates who are self-motivated, adaptable, and able to thrive in a remote work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to different eCommerce platforms and brand voices
• Working with team members across various time zones
• Staying up-to-date with the latest SEO trends and best practices

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Specialist or Email Marketing Specialist, with a focus on eCommerce and SEO
• Unlike other content creation roles, this position requires a strong understanding of email design and HTML
• Career progression may involve moving into a more senior marketing role or specializing in a specific aspect of eCommerce

ASSUMPTION: This role offers a unique blend of content creation, email design, and SEO skills, making it an attractive opportunity for candidates interested in eCommerce and digital marketing.

📝 Sample Projects

• Creating engaging blog content and optimizing it for SEO to drive traffic and engagement
• Designing and implementing A/B tests for email campaigns to improve open and click-through rates
• Collaborating with the SEO team to optimize product pages and category descriptions for search engines

ASSUMPTION: These sample projects illustrate the diverse range of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the eCommerce brands you support?
• Can you describe a typical day or week in this position?
• What opportunities are there for professional development and growth within the team?
• How does Aristo Sourcing support its remote employees and foster a collaborative work environment?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your work, such as blog posts, email campaigns, or SEO-optimized content
• Follow up with the hiring manager or team after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.