SEO Content Editor (Belgium market)

📌 Core Information

🔹 Job Title: SEO Content Editor (Belgium market)

🔹 Company: Entain

🔹 Location: Gibraltar

🔹 Job Type: On-site

🔹 Category: 🔍 SEO & Content Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating high-quality, SEO-optimized content for Sports Betting and Casino brands.
• Conducting in-depth keyword research tailored to Belgian search trends.
• Managing and optimizing an editorial calendar in collaboration with teams.
• Collaborating with design and marketing teams for content strategies.

ASSUMPTION: The role involves creative and analytical skills due to the need for high-quality content production and SEO optimization geared towards the Belgium market. Given the on-site nature, presence in the Gibraltar office may be essential for team collaboration.

📋 Key Responsibilities

✅ Write compelling, SEO-optimized content in near-native Flemish and French for digital platforms.

✅ Conduct in-depth keyword research tailored to Belgian search trends.

✅ Optimize existing content to improve organic visibility and rankings.

✅ Assist in content planning and manage the editorial calendar.

✅ Develop content briefs and guidelines to ensure consistency and quality.

✅ Collaborate with SEO, design, and marketing teams to create engaging content strategies.

✅ Create long-form content that maximizes keyword opportunities while maintaining reader engagement.

ASSUMPTION: Responsibilities indicate a focus on both strategic planning and execution. Team collaboration and proactive communication are crucial components.

🎯 Required Qualifications

Education: Not specified.

Experience: 2-5 years of relevant experience in SEO and content creation.

Required Skills:

• Near-native Flemish and French language skills (written and verbal).
• Proficient in English (written and verbal).
• Understanding of SEO (keywords, on-page optimization).
• Experience with WordPress or similar CMS platforms.
• Passion for sports, especially Football, Basketball, or NFL.
• Strong attention to detail and ability to work collaboratively.

Preferred Skills:

• Experience in content creation (blogs, articles, landing pages).
• Previous experience in the gambling/sports betting industry.
• Experience working in a newsroom or editorial environment.
• Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog.

ASSUMPTION: The role is suited for candidates with strong multilingual capabilities and an interest in sports, suggesting a mix of cultural competence and industry-specific knowledge.

💰 Compensation & Benefits

Salary Range: Competitive, industry-aligned but not specified.

Benefits:

• Generous group bonus scheme.
• Private medical insurance.
• Pension scheme matched to 6%.
• Free subscription to wellbeing app Unmind.
• Additional 'It’s Your Game' day off to use at Christmas/New Year.
• Entain & Enhance paid days off for development.
• Discounted gym membership.
• Paid subscription to LinkedIn Learning.

Working Hours: 40 hours per week with flexible hybrid working (4 days onsite).

ASSUMPTION: Benefits reflect a supportive work culture with emphasis on personal and professional development, suggesting high employee value.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers focusing on digital and online gaming, including sports betting.

Company Size: 10,001+ employees, indicating a large and resource-abundant organization.

Founded: Evolution from GVC Holdings on December 9, 2020.

Company Description:

• FTSE 100 company with more than 25 renowned brands, such as bwin and Ladbrokes.
• Partnered with MGM Resorts to expand their influence in the US market.
• Headquartered in London with operations in 19 countries.

Company Specialties:

• Online Gaming
• Sports Betting
• Casino

Company Website: http://EntainGroup.com

ASSUMPTION: The company’s extensive global footprint and diverse brand portfolio suggest strong stability and career growth opportunities.

📊 Role Analysis

Career Level: Mid to senior level, suitable for experienced professionals within SEO and content marketing sectors.

Reporting Structure: Likely reports to the Content or Marketing Manager based on strategic alignment with marketing goals.

Work Arrangement: Hybrid, indicating flexibility for work-life balance with a requirement for regular office presence.

Growth Opportunities:

• Exposure to a global market with a company at the forefront of the sports betting industry.
• Possibilities for lateral moves within Entain’s diverse brand portfolio.
• Access to professional development resources through Entain & Enhance days.

ASSUMPTION: Given the roles in dynamic and growing markets, advancement and cross-departmental collaboration seem promising.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in a dynamic international atmosphere.

Office Location(s): Gibraltar, a strategic location for international business operations.

Geographic Context:

• Gibraltar offers a strategic business hub with a favorable tax regime.
• Cultural and linguistic diversity fosters a vibrant workplace.
• Proximity to mainland Europe allows for easy travel access to multiple destinations.

Work Schedule: Standard full-time, 40-hour workweek with onsite presence required.

ASSUMPTION: The Gibraltar location suggests a tax-efficient operational base with a multicultural workforce.

💼 Interview & Application Insights

Typical Process:

• Initial screening of application materials, including writing samples.
• Phone or video interview focusing on language fluency and SEO knowledge.
• Onsite interview to assess cultural fit and practical skills.

Key Assessment Areas:

• Language proficiency in Flemish and French.
• SEO strategy and content creation skills.
• Ability to collaborate within multi-disciplinary teams.

Application Tips:

• Include a portfolio of written work, focusing on SEO and content marketing examples.
• Emphasize any relevant experience in sports industries or multinational environments.
• Demonstrate familiarity with SEO tools and content management systems in the application.

ATS Keywords: SEO, Content Creation, Keyword Research, WordPress, Flemish, French, Sports Digital Marketing

ASSUMPTION: The selection process emphasizes a combination of technical SEO skills and cultural compatibility within Entain's global setting.

🛠️ Tools & Technologies

• WordPress
• SEMrush
• Ahrefs
• Google Search Console
• Screaming Frog

ASSUMPTION: The role demands proficiency in leading SEO tools, highlighting the digital and analytical facet of the position.

👔 Cultural Fit Considerations

Company Values:

• Putting people first
• Innovation and technology-driven strategies
• Diversity, equity, and inclusion commitment

Work Style:

• Dynamic and flexible work approach.
• Collaborative team environment.
• Results-oriented with a focus on creativity.

Self-Assessment Questions:

• Do you have a passion for digital marketing and sports?
• Are you proficient in managing digital content within a multilingual context?
• Can you thrive in a hybrid work setting requiring regular office interactions?

ASSUMPTION: Cultural fit hinges on alignment with Entain's progressive, innovative ethos, and ability to work effectively across cultural boundaries.

⚠️ Potential Challenges

• Managing content for a multilingual market.
• Ensuring consistent SEO practices across different platforms.
• Balancing creative and technical SEO demands.
• Navigating a hybrid work environment effectively.

ASSUMPTION: Challenges may include balancing diverse language requirements and keeping up with evolving SEO trends.

📈 Similar Roles Comparison

• Compared to similar roles, this position offers broader multilingual content responsibilities.
• Position within a global leader in entertainment may provide more visibility and career opportunities.
• Greater emphasis on sports content, appealing to those with a sports background.

ASSUMPTION: The role sets expectations for candidates comfortable working in fast-paced, high-volume content environments.

📝 Sample Projects

• Developing SEO strategy for a new sports betting campaign.
• Optimizing existing casino landing pages for French and Flemish keywords.
• Creating a long-form content piece analyzing current Belgian sports betting trends.

ASSUMPTION: Project examples reflect marketing and analytical skills necessitated by the role, highlighting industry relevance.

❓ Key Questions to Ask During Interview

• What are the key KPIs for content performance in this role?
• How does the company support continuous learning and professional development?
• Can you describe a successful content project led by your team?
• What unique challenges do you foresee in managing content for the Belgian market?
• How does Entain incorporate innovation in its digital content strategy?

ASSUMPTION: Questions focus on performance metrics, company support, and alignment of innovation with strategy, shedding light on the company's operational culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your CV includes links to writing samples or a personal blog.
• Highlight your multilingual capabilities in your cover letter.
• Prepare to discuss sports knowledge and digital content strategies in interviews.
• Contact the HR team if you require any accommodations during the recruitment process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

```