SEO Content Editor (Belgium market)

📌 Core Information

🔹 Job Title: SEO Content Editor (Belgium market)

🔹 Company: Entain

🔹 Location: Gibraltar (with remote work options)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days in the office)

🚀 Job Overview

Key aspects of this role include:

• Creating high-quality, engaging content for Sports Betting and Casino brands in Flemish, French, and English
• Conducting keyword research tailored to Belgian search trends
• Optimizing existing content to improve organic visibility and rankings
• Collaborating with cross-functional teams to develop content strategies
• Managing editorial calendars and creating content briefs

ASSUMPTION: This role requires strong language skills in Flemish, French, and English, as well as a passion for sports and digital marketing.

📋 Key Responsibilities

✅ Write compelling, SEO-optimized content in near-native Flemish and French for digital platforms

✅ Conduct in-depth keyword research tailored to Belgian search trends

✅ Optimize existing content to improve organic visibility and rankings

✅ Assist in content planning and manage the editorial calendar

✅ Develop content briefs and guidelines to ensure consistency and quality

✅ Collaborate with SEO, design, and marketing teams to create engaging content strategies

✅ Create long-form content that maximizes keyword opportunities while maintaining reader engagement

ASSUMPTION: This role involves a mix of creative writing and technical SEO skills, with a focus on Belgian sports betting and casino markets.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Journalism, or a related discipline)

Experience: 2-5 years of experience in content creation, SEO, or a related field

Required Skills:

• Near-native Flemish and French language skills (written and verbal)
• Proficient in English (written and verbal)
• Understanding of SEO (keywords, on-page optimization)
• Experience with WordPress or similar CMS platforms
• Passion for sports, especially Football, Basketball, or NFL
• Strong attention to detail and ability to work collaboratively

Preferred Skills:

• Experience in content creation (blogs, articles, landing pages)
• Previous experience in the gambling/sports betting industry
• Experience working in a newsroom or editorial environment
• Proven track record creating successful long-form content pieces
• Familiarity with content optimization
• Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog

ASSUMPTION: Candidates should have a strong portfolio of written work to showcase their skills and experience.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for a mid-level SEO Content Editor role in Gibraltar)

Benefits:

• Generous group bonus scheme
• Hybrid working (2 days in the office)
• Private medical insurance
• Pension scheme (matched to 6%)
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional "It's Your Game" day off to use at either Christmas or New Year
• Entain & Enhance days (2 paid days off to focus on professional or personal development)
• Share save scheme
• Paid subscription to LinkedIn Learning

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers (specifically, online gaming, sports betting, and gambling)

Company Size: Entain is a large, publicly-traded company with over 10,000 employees worldwide. This size offers opportunities for growth and career development but may also have a more structured work environment.

Founded: Entain's heritage dates back to the 1880s, with the company evolving from GVC Holdings in 2020. They have a strong global presence with offices in 19 different countries.

Company Description:

• Entain is a global leader in sports betting and gaming entertainment, operating over 25 widely recognized brands such as bwin, Coral, Foxy, Gala, Ladbrokes, and partypoker.
• The company is committed to promoting a culture that shatters barriers and encourages diversity, fostering an inclusive environment where employees can thrive.
• Entain is focused on revolutionizing the industry through innovative technology and expanding its global influence, with a particular emphasis on the US market through partnerships like BetMGM.

Company Specialties:

• Online Gaming
• Gambling
• Sports Betting
• Poker
• Bingo
• Casino
• Digital
• Technology
• Customer Service
• CRM
• Online
• Digital Games
• Business Intelligence
• .NET
• HTML5
• CSS
• and Retail

Company Website: EntainGroup.com

ASSUMPTION: Entain's large size and global presence offer numerous opportunities for career growth and development, while their commitment to diversity and inclusion fosters a supportive work environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role may report to the Head of Content or a similar position within the marketing department.

Work Arrangement: Hybrid (2 days in the office, with remote work options available)

Growth Opportunities:

• Progression to a Senior SEO Content Editor or similar role within the marketing department
• Expansion into other areas of the business, such as SEO, content strategy, or marketing management
• Opportunities to work on high-profile projects and brands within the Entain portfolio

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and across the broader Entain organization.

🌍 Location & Work Environment

Office Type: Entain's Gibraltar office is a modern, collaborative workspace with a mix of open-plan and private spaces.

Office Location(s): Queensway Road, Gibraltar (with remote work options available)

Geographic Context:

• Gibraltar is a British Overseas Territory located at the southern tip of Spain, with a mild Mediterranean climate and a multicultural population.
• The office is situated in the heart of Gibraltar's business district, with easy access to amenities, public transportation, and the international airport.
• Gibraltar offers a high quality of life, with a low crime rate, excellent healthcare, and a thriving expat community.

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement and flexible hours allow for a good work-life balance, while the modern office space and convenient location foster a productive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• Technical SEO test or writing assessment
• Final interview with the hiring manager or team

Key Assessment Areas:

• Language skills in Flemish, French, and English
• SEO knowledge and content creation abilities
• Cultural fit and alignment with Entain's values
• Problem-solving skills and adaptability

Application Tips:

• Highlight your language skills and provide examples of your written work in Flemish, French, and English
• Demonstrate your understanding of SEO principles and provide examples of your content creation experience
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit

ATS Keywords: SEO, content creation, keyword research, on-page optimization, WordPress, Flemish, French, English, sports betting, casino, digital marketing

ASSUMPTION: Entain's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• WordPress or similar CMS platforms
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console, Screaming Frog)
• Content management systems (e.g., Google Docs, Microsoft Office)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Entain's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Putting people first
• Pushing boundaries further
• Inspiring peak performance

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you align with Entain's core values, and how have you demonstrated these values in your previous roles?
• How comfortable are you working in a hybrid environment, and how do you balance remote work with office-based collaboration?
• How do you approach continuous learning and professional development, and how have you applied this to your content creation skills?

ASSUMPTION: Entain's company culture emphasizes collaboration, adaptability, and a results-driven approach, with a strong focus on putting people first and inspiring peak performance.

⚠️ Potential Challenges

• Managing multiple language requirements (Flemish, French, and English) for content creation
• Balancing creative writing with technical SEO optimization
• Adapting to a hybrid work environment and maintaining productivity
• Keeping up with industry trends and best practices in digital marketing and SEO

ASSUMPTION: These challenges can be overcome with strong language skills, a solid understanding of SEO principles, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to other SEO Content Editor positions but may offer more opportunities for growth and development within a larger, global organization
• Entain's focus on the Belgian market and multilingual content requirements may set this role apart from similar positions in other regions
• Career progression in this role may lead to opportunities in SEO, content strategy, or marketing management, rather than specializing in a specific brand or product

ASSUMPTION: This role offers unique opportunities for growth and development within a large, global organization, with a focus on the Belgian market and multilingual content requirements.

📝 Sample Projects

• Creating a comprehensive content strategy for Entain's Belgian sports betting brands, including bwin and Coral
• Developing a series of long-form, SEO-optimized blog posts and articles targeting Belgian sports fans and casino enthusiasts
• Collaborating with the SEO team to optimize existing content and improve organic visibility for Entain's Belgian websites

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic content planning to tactical SEO optimization and execution.

❓ Key Questions to Ask During Interview

• How does this role fit into Entain's broader content strategy, and what are the key priorities for the first 90 days?
• What opportunities are there for growth and development within this role and across the broader Entain organization?
• How does Entain support work-life balance, and what resources are available to help employees manage their time effectively?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Entain foster a culture of collaboration and innovation, and what initiatives are in place to support these values?

ASSUMPTION: Asking these questions demonstrates your interest in the role, your understanding of Entain's values and culture, and your commitment to driving success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your language skills, SEO experience, and relevant content creation projects
• Prepare a portfolio or examples of your written work in Flemish, French, and English to showcase your skills and experience
• Follow up with the HR department one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.