SEO Content Editor (Belgium market)

📌 Core Information

🔹 Job Title: SEO Content Editor (Belgium market)

🔹 Company: Entain

🔹 Location: Gibraltar

🔹 Job Type: On-site

🔹 Category: 🔍 SEO & Content Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating high-quality, engaging content for the Sports Betting and Casino brands, specifically targeting the Belgian market.
• Writing and optimizing SEO-driven content in near-native Flemish and French languages.
• Collaborating with cross-functional teams to develop content strategies.
• Managing an editorial calendar to ensure timely content release.

ASSUMPTION: Given the company's emphasis on localization, it's assumed that the role requires content customization to fit the cultural and linguistic nuances of the Belgian market.

📋 Key Responsibilities

✅ Write compelling, SEO-optimized content in near-native Flemish and French for digital platforms.

✅ Conduct in-depth keyword research tailored to Belgian search trends.

✅ Optimize existing content to improve organic visibility and rankings.

✅ Assist in content planning and manage the editorial calendar.

✅ Develop content briefs and guidelines to ensure consistency and quality.

✅ Collaborate with SEO, design, and marketing teams to create engaging content strategies.

✅ Create long-form content that maximizes keyword opportunities while maintaining reader engagement.

ASSUMPTION: Collaboration with multiple teams implies a project management component, suggesting strong interpersonal and organizational skills are required.

🎯 Required Qualifications

Education: Not specified

Experience: 2-5 years of experience, ideally in content creation or a related field

Required Skills:

• Near-native proficiency in Flemish and French, proficient in English
• Understanding of SEO fundamentals
• Experience with WordPress or similar CMS platforms
• Strong attention to detail
• Ability to work collaboratively

Preferred Skills:

• Experience in the gambling/sports betting industry
• Experience in content creation (blogs, articles, landing pages)
• Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console

ASSUMPTION: The focus on language skills and SEO expertise indicates a preference for candidates with regional market understanding and technical aptitude.

💰 Compensation & Benefits

Salary Range: Not specified. Competitive industry-standard compensation is implied.

Benefits:

• Generous group bonus scheme
• Hybrid working model
• Free subscription to wellbeing app Unmind
• Paid subscription to LinkedIn Learning
• Recognition-based prizes from leaders and colleagues

Working Hours: 40 hours per week with potential flexibility due to hybrid work option

ASSUMPTION: The benefits package suggests a strong emphasis on employee well-being and development, highlighting the company's commitment to a supportive work culture.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers with a focus on sports betting and gaming

Company Size: 10,001+ employees. Large company-setting providing robust resources and opportunities for career advancement.

Founded: Initially established under a different name, evolved to Entain in 2020

Company Description:

• One of the world's largest gaming entertainment groups
• Offers over 25 renowned brands, such as bwin and Ladbrokes
• Operates globally with innovative technology partnerships, like the one with MGM Resorts

Company Specialties:

• Online Gaming
• Sports Betting
• Technology and Digital Innovations

Company Website: http://EntainGroup.com

ASSUMPTION: As a leader in its field, Entain likely offers extensive career advancement and innovation opportunities, possibly influencing the rapidly evolving roles within the company.

📊 Role Analysis

Career Level: Mid-level position ideal for candidates with 2-5 years of relevant experience

Reporting Structure: Likely reports to the content or marketing team lead, with cross-departmental collaboration

Work Arrangement: Hybrid model; involves time at the Gibraltar office and remote work flexibility

Growth Opportunities:

• Potential to transition into senior content or SEO strategy roles
• Opportunities to work on high-profile projects within a global market
• Access to skill enhancement tools like LinkedIn Learning

ASSUMPTION: The position offers significant potential for career growth and skill enhancement due to the broad range of responsibilities and training opportunities.

🌍 Location & Work Environment

Office Type: Modern office in a globally accessible location known for its professional and expatriate communities

Office Location(s): Gibraltar

Geographic Context:

• Proximity to various European cities which can foster cross-border collaboration
• Gibraltar offers a business-friendly environment with international connections
• Known for its pleasant climate, which can contribute to a healthy work-life balance

Work Schedule: Standard full-time schedule with potential for flexible hours under hybrid working arrangement

ASSUMPTION: The combination of in-office and hybrid work suggests a balance of team collaboration and individual work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application via Entain's careers page
• Initial HR screening to assess basic qualifications and language skills
• Technical interview focusing on SEO and content creation expertise
• Final interview potentially involving cross-functional team members

Key Assessment Areas:

• Language proficiency in Flemish, French, and English
• SEO knowledge and practical application
• Content creation experience and portfolio quality

Application Tips:

• Highlight SEO tools proficiency and demonstrate understanding of Belgian market nuances
• Include examples of long-form content and collaborative projects
• Prepare to discuss specific SEO successes and learnings

ATS Keywords: SEO, Content Creation, Keyword Research, On-Page Optimization, WordPress, Digital Marketing, Collaboration

ASSUMPTION: Given the international operations, multi-lingual capabilities and digital marketing knowledge are likely emphasized during assessments.

🛠️ Tools & Technologies

• WordPress or similar CMS platforms
• SEMrush
• Ahrefs
• Google Search Console
• Screaming Frog

ASSUMPTION: Familiarity with these tools is expected to optimize content and leverage SEO strategies effectively, supporting continuous professional development.

👔 Cultural Fit Considerations

Company Values:

• Diversity and Inclusion
• Innovation and Technology-driven Solutions
• Customer-centric Approach

Work Style:

• Collaborative team dynamics
• Innovation-driven, agile work processes
• Valuing diverse backgrounds and perspectives

Self-Assessment Questions:

• Do you have a passion for sports and digital marketing?
• Are you comfortable creating content in multiple languages?
• Can you effectively collaborate across different departments?

ASSUMPTION: The company culture likely supports dynamic and innovative work styles, embracing new ideas and diverse approaches to problem solving.

⚠️ Potential Challenges

• Balancing content creation in multiple languages
• Adapting to evolving SEO algorithms and digital marketing trends
• Maintaining consistent brand voice across varying content types
• Navigating the fast-paced nature of the gaming and betting industry

ASSUMPTION: Candidates should be adaptable and open to continuous learning, staying current with digital marketing and SEO advancements to overcome these challenges.

📈 Similar Roles Comparison

• This role is more specialized in language proficiency compared to general marketing roles.
• Positions within smaller companies might offer less diversity in project scope.
• Similar roles in different industries focus less on the linguistic challenges specific to the Belgian market.

ASSUMPTION: This role is distinct due to its multilingual requirements and focus on the dynamic sports betting and gaming sector.

📝 Sample Projects

• Developing a series of blog posts optimized for regional SEO trends
• Creating a multilingual marketing campaign for a sports betting event
• Optimizing an existing web page for improved search engine visibility

ASSUMPTION: Sample projects likely involve collaboration and application of SEO strategy, emphasizing language and cultural context understanding.

❓ Key Questions to Ask During Interview

• How does the company support the professional development of its content team?
• What are the current challenges facing the content team in the Belgian market?
• How does this role fit into the company's broader SEO strategy?
• Can you describe the team dynamics and how cross-departmental collaboration is encouraged?
• What metrics are used to evaluate content success?

ASSUMPTION: Candidates should prepare to explore how their role fits into larger business objectives and address potential challenges with strategic thinking.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Entain careers portal or the specified application link.
• Ensure your CV includes links to your written work.
• Prepare for interviews by reviewing recent SEO trends and case studies relevant to the Belgian market.
• Demonstrate your language proficiency through your application materials.
• Be ready to discuss your most impactful content projects and their outcomes.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.