📌 Core Information
🔹 Job Title: SEO Content Editor (German market)
🔹 Company: Entain
🔹 Location: Gibraltar (with remote/hybrid work arrangement)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Creating high-quality, engaging content for Sports Betting and Casino brands in the German market
- Conducting in-depth keyword research tailored to German search trends
- Optimizing existing content to improve organic visibility and rankings
- Managing the editorial calendar and content planning
- Collaborating with cross-functional teams to create engaging content strategies
ASSUMPTION: This role requires a strong understanding of SEO principles and a passion for creating compelling content in the German language.
📋 Key Responsibilities
✅ Write compelling, SEO-optimized content in native German for digital platforms
✅ Conduct in-depth keyword research tailored to German search trends
✅ Optimize existing content to improve organic visibility and rankings
✅ Assist in content planning and manage the editorial calendar
✅ Develop content briefs and guidelines to ensure consistency and quality
✅ Collaborate with SEO, design, and marketing teams to create engaging content strategies
✅ Create long-form content that maximizes keyword opportunities while maintaining reader engagement
ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to work collaboratively in a dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, or a related field (or equivalent experience)
Experience: 2-5 years of experience in content creation, SEO, or a related role
Required Skills:
- Native German language skills (written and verbal)
- Proficient in English (written and verbal)
- Understanding of SEO (keywords, on-page optimization)
- Experience with WordPress or similar CMS platforms
- Passion for sports, especially Football, Basketball, or NFL
- Strong attention to detail and ability to work collaboratively
Preferred Skills:
- Experience in content creation (blogs, articles, landing pages)
- Previous experience in the gambling/sports betting industry
- Experience working in a newsroom or editorial environment
- Proven track record creating successful long-form content pieces
- Familiarity with content optimization
- Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog
ASSUMPTION: Candidates with a strong portfolio of written work and a proven track record in SEO and content creation will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €42,000 - €55,000 (based on experience and performance)
Benefits:
- Group bonus scheme
- Hybrid working (2 days in the office)
- Food vouchers (€136 per month, full-time employee, after probation)
- Life assurance (2x annual salary)
- Ability to buy holiday
- Free subscription to wellbeing app Unmind
- Additional "It's Your Game" day off to use at either Christmas or New Year
- Entain & Enhance days (2 paid days off to focus on professional or personal development)
- Share save scheme
- Team Spirit events, team building activities, and pro-bono activities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the German market. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entain is a global leader in sports betting and gaming entertainment, operating in multiple markets and offering a wide range of brands, including bwin, Coral, Foxy, Gala, and Ladbrokes.
Company Size: Entain is a large organization with over 30,000 employees worldwide, providing ample opportunities for growth and collaboration.
Founded: Entain's journey began in the 1880s, with the evolution to its current form in 2020.
Company Description:
- Entain is committed to promoting a culture that shatters barriers and encourages diversity of background, thought, and experience.
- The company aims to be the world leader in sports betting and gaming, using its unique technology to revolutionize the industry.
- Entain offers an excellent history of identifying and nurturing talent on a global scale, with offices across 19 different countries.
Company Specialties:
- Online Gaming
- Gambling
- Sports Betting
- Poker
- Bingo
- Casino
- Digital
- Technology
- Customer Service
- CRM
- Online
- Digital Games
- Business Intelligence
- .NET
- HTML5
- CSS
- and Retail
Company Website: EntainGroup.com
ASSUMPTION: Entain's diverse range of brands and global presence provide unique opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is suitable for mid-level content creators or SEO specialists looking to expand their skills and gain experience in the German market.
Reporting Structure: The SEO Content Editor will report directly to the SEO Manager and collaborate with cross-functional teams, including design and marketing.
Work Arrangement: This role is offered on a hybrid basis, with 2 days required in the office and the remaining days working remotely.
Growth Opportunities:
- Expanding skills in SEO and content creation
- Gaining experience in the German market and sports betting industry
- Potential for career progression within Entain's global organization
ASSUMPTION: This role offers excellent opportunities for professional development and growth within Entain's expanding global organization.
🌍 Location & Work Environment
Office Type: Entain's Gibraltar office offers a modern and collaborative work environment, with state-of-the-art facilities and amenities.
Office Location(s): Gibraltar (with remote/hybrid work arrangement)
Geographic Context:
- Gibraltar is a British Overseas Territory located at the southern tip of Spain, offering a Mediterranean climate and a multicultural environment.
- The office is situated in the Europort area, providing easy access to local amenities and public transportation.
- Gibraltar is home to a thriving gaming and technology industry, with numerous international companies establishing a presence in the territory.
Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home for part of the week.
ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good work-life balance for employees, while the office environment fosters collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or test (e.g., content creation or SEO task)
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- German language proficiency (written and verbal)
- SEO knowledge and content creation skills
- Cultural fit and alignment with Entain's values
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on content creation, SEO, and German language proficiency.
- Tailor your cover letter to demonstrate your passion for sports, understanding of the German market, and enthusiasm for the role.
- Include links to your portfolio or previous work samples to showcase your content creation skills.
ATS Keywords: German, SEO, Content Creation, Sports Betting, Casino, Marketing, Keywords, On-Page Optimization, WordPress, Collaboration, Attention to Detail
ASSUMPTION: Entain's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on technical competencies and alignment with the company's values.
🛠️ Tools & Technologies
- WordPress or similar CMS platforms
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console, Screaming Frog)
- Content optimization tools (e.g., Hemingway App, Yoast SEO)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools and technologies is desirable for this role, as they are commonly used in content creation and SEO processes.
👔 Cultural Fit Considerations
Company Values:
- Putting people first
- Pushing boundaries further
- Creating moments of excitement
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
Self-Assessment Questions:
- How do you align with Entain's core values, and how have you demonstrated these values in your previous roles?
- Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle this situation, and what was the outcome?
- How do you approach creating engaging content that balances SEO optimization with reader engagement?
ASSUMPTION: Entain places a strong emphasis on cultural fit and alignment with the company's values, seeking candidates who can thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in content strategy or SEO best practices
- Working with a diverse range of stakeholders, including designers, marketers, and SEO specialists
- Balancing the need for high-quality content with the demands of a competitive and ever-evolving market
ASSUMPTION: These challenges are common in fast-paced, dynamic environments and can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from similar content creation or SEO positions in its focus on the German market and the unique requirements of the sports betting and casino industries.
- Entain's global presence and diverse range of brands offer unique opportunities for career growth and development not available in more specialized or niche roles.
- Career progression in Entain may involve moving into more senior content or SEO roles, managing teams, or specializing in specific areas of the business.
ASSUMPTION: This role offers a unique blend of content creation, SEO, and market-specific expertise, making it an attractive opportunity for candidates looking to expand their skillset and gain experience in a global organization.
📝 Sample Projects
- Creating a comprehensive content strategy for a new sports betting brand entering the German market
- Optimizing existing content for a German-language casino website to improve organic visibility and rankings
- Developing a series of long-form, SEO-optimized blog posts on popular sports topics, targeting German-speaking audiences
ASSUMPTION: These sample projects demonstrate the range of content creation and SEO tasks involved in this role, highlighting the need for strong research, analytical, and creative skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical content creation process for a new piece of content, from initial brief to publication?
- How does the SEO team collaborate with other departments, such as design and marketing, to create effective content strategies?
- What opportunities are there for professional development and growth within Entain's global organization?
- How does Entain support its employees in maintaining a healthy work-life balance, particularly in a hybrid work environment?
- Can you provide an example of a successful content campaign or project led by the SEO team, and what made it successful?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in content creation, SEO, and German language proficiency.
- Write a compelling cover letter that demonstrates your passion for sports, understanding of the German market, and enthusiasm for the role.
- Include links to your portfolio or previous work samples to showcase your content creation skills.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
