📌 Core Information
🔹 Job Title: SEO Content Editor (German market)
🔹 Company: Entain
🔹 Location: Gibraltar (with remote/hybrid options for Vienna, Austria)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Creating high-quality, engaging content in native German for digital platforms
- Conducting in-depth keyword research tailored to German search trends
- Optimizing existing content to improve organic visibility and rankings
- Managing the editorial calendar and developing content briefs
- Collaborating with cross-functional teams to create engaging content strategies
ASSUMPTION: This role requires a strong understanding of SEO principles and a passion for sports, particularly Football, Basketball, or NFL.
📋 Key Responsibilities
✅ Write compelling, SEO-optimized content in native German for digital platforms
✅ Conduct in-depth keyword research tailored to German search trends
✅ Optimize existing content to improve organic visibility and rankings
✅ Assist in content planning and manage the editorial calendar
✅ Develop content briefs and guidelines to ensure consistency and quality
✅ Collaborate with SEO, design, and marketing teams to create engaging content strategies
✅ Create long-form content that maximizes keyword opportunities while maintaining reader engagement
ASSUMPTION: This role may require working on weekends or evenings to cover major sporting events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
Experience: 2-5 years of experience in content creation, SEO, or a related role
Required Skills:
- Native German language skills (written and verbal)
- Proficient English language skills (written and verbal)
- Strong understanding of SEO principles (keywords, on-page optimization)
- Experience with WordPress or similar CMS platforms
- Passion for sports, especially Football, Basketball, or NFL
- Strong attention to detail and ability to work collaboratively
Preferred Skills:
- Experience in the gambling/sports betting industry
- Experience working in a newsroom or editorial environment
- Proven track record creating successful long-form content pieces
- Familiarity with content optimization
- Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog
ASSUMPTION: While not explicitly stated, a background in journalism or digital marketing may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €42,000 - €55,000 per year (based on experience and industry standards)
Benefits:
- Group bonus scheme
- Hybrid working (2 days in the office)
- Food vouchers (€136 per month, full-time employee, after probation)
- Life assurance (2x annual salary)
- Ability to buy holiday
- Free subscription to wellbeing app Unmind
- Additional "It's Your Game" day off to use at either Christmas or New Year
- Entain & Enhance days (2 paid days off to focus on professional or personal development)
- Share save scheme
- Team Spirit events, team building activities, and pro-bono activities
Working Hours: Full-time (40 hours per week), with flexibility to work remotely 3 days a week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual salary may vary based on individual performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers (specifically, online gaming and sports betting)
Company Size: 10,000+ employees (global), with a smaller team in Gibraltar and Vienna
Founded: 1880s (as GVC Holdings, rebranded as Entain in 2020)
Company Description:
- Entain is a global leader in sports betting and gaming entertainment, with over 25 widely recognized brands
- The company is known for its innovative technology and commitment to responsible gaming
- Entain promotes a culture that values diversity, unity, and uncompromised thought and experience
Company Specialties:
- Online Gaming
- Gambling
- Sports Betting
- Poker
- Bingo
- Casino
- Digital Technology
- Customer Service
- CRM
- Online & Retail
Company Website: EntainGroup.com
ASSUMPTION: Entain's global presence and diverse portfolio of brands offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (with opportunities for growth and development)
Reporting Structure: This role reports directly to the Head of Content
Work Arrangement: Hybrid (2 days in the office, 3 days remote)
Growth Opportunities:
- Progression to Senior SEO Content Editor or Team Lead role
- Expansion into other markets or brand-specific content teams
- Potential to work on high-profile projects and events
ASSUMPTION: This role offers opportunities for professional growth and development within the company's global structure.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Gibraltar and Vienna
Office Location(s): Europort Road, Gibraltar; Marxergasse 1B, 1030 Vienna, Austria
Geographic Context:
- Gibraltar: A British Overseas Territory at the southern tip of Spain, with a Mediterranean climate and multicultural community
- Vienna: The capital and largest city of Austria, known for its imperial palaces, museums, and vibrant cultural scene
Work Schedule: Full-time (40 hours per week), with flexibility to work remotely 3 days a week
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and remote work, allowing for better work-life integration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Content or another senior leader
Key Assessment Areas:
- Language skills (German and English)
- SEO knowledge and content creation abilities
- Cultural fit and alignment with Entain's values
- Problem-solving skills and adaptability
Application Tips:
- Highlight your relevant experience and skills in your resume and cover letter
- Provide examples of your written work or a portfolio showcasing your content creation abilities
- Demonstrate your passion for sports and understanding of the German market
- Prepare thoughtful questions to ask during the interview, focusing on the role, team, and company culture
ATS Keywords: SEO, content creation, German language, sports betting, gambling, digital marketing, CMS, WordPress, keyword research, on-page optimization, long-form content
ASSUMPTION: Entain's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- WordPress or similar CMS platforms
- SEO tools (SEMrush, Ahrefs, Google Search Console, Screaming Frog)
- Project management tools (Asana, Trello, Jira)
- Collaboration tools (Microsoft Office, Google Workspace)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Putting people first
- Pushing boundaries further
- Inspiring peak performance
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment?
- Are you passionate about sports and eager to create engaging content for a global audience?
- Can you adapt to new tools and technologies as needed?
ASSUMPTION: Entain values diversity and inclusion, seeking candidates who can contribute to a positive, supportive work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changing market trends and search algorithms
- Working with a global team across different time zones
- Balancing the need for SEO optimization with maintaining reader engagement
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from other content creation positions in its focus on SEO optimization and the German market
- Entain's global presence offers unique opportunities for career growth and development not typically found in smaller organizations
- Compared to other SEO-focused roles, this position places a greater emphasis on content creation and language skills
ASSUMPTION: This role offers a unique blend of SEO, content creation, and language skills, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Creating a comprehensive content strategy for a major sporting event, such as the FIFA World Cup or the UEFA Champions League
- Developing a series of long-form articles on sports betting trends and strategies, targeting German-speaking audiences
- Optimizing existing content for improved organic visibility and user engagement, using data-driven insights and A/B testing
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the content team in the next 6-12 months, and how can this role help address them?
- How does Entain support the professional development and growth of its employees?
- What opportunities are there for collaboration with other teams or brands within the Entain portfolio?
- How does Entain approach responsible gaming and player protection in its content creation processes?
- What is the team's approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, team, and company, while also providing valuable insights into the work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your written work or a portfolio showcasing your content creation abilities
- Prepare thoughtful questions to ask during the interview process
- Follow up with the HR team after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
