📌 Core Information
🔹 Job Title: SEO Content Editor (German market)
🔹 Company: Entain
🔹 Location: Gibraltar (with remote work option for Berlin)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Creating high-quality, engaging content in native German for digital platforms
- Conducting in-depth keyword research tailored to German search trends
- Optimizing existing content to improve organic visibility and rankings
- Collaborating with SEO, design, and marketing teams to create engaging content strategies
- Developing content briefs and guidelines to ensure consistency and quality
ASSUMPTION: This role requires a strong understanding of SEO principles, excellent writing skills in German, and a passion for sports, particularly football, basketball, or NFL.
📋 Key Responsibilities
✅ Write compelling, SEO-optimized content in native German for digital platforms
✅ Conduct in-depth keyword research tailored to German search trends
✅ Optimize existing content to improve organic visibility and rankings
✅ Assist in content planning and manage the editorial calendar
✅ Develop content briefs and guidelines to ensure consistency and quality
✅ Collaborate with SEO, design, and marketing teams to create engaging content strategies
✅ Create long-form content that maximizes keyword opportunities while maintaining reader engagement
ASSUMPTION: This role involves a high level of autonomy and requires strong self-motivation and organization skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, or a related field (or equivalent experience)
Experience: 2-5 years of experience in content creation, SEO, or a related field
Required Skills:
- Native German language skills (written and verbal)
- Proficient in English (written and verbal)
- Understanding of SEO (keywords, on-page optimization)
- Experience with WordPress or similar CMS platforms
- Passion for sports, especially Football, Basketball, or NFL
- Strong attention to detail and ability to work collaboratively
Preferred Skills:
- Experience in content creation (blogs, articles, landing pages)
- Previous experience in the gambling/sports betting industry
- Experience working in a newsroom or editorial environment
- Proven track record creating successful long-form content pieces
- Familiarity with content optimization
- Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog
ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and have the ability to manage multiple projects simultaneously.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (estimate based on industry standards for a mid-level SEO content role in Gibraltar)
Benefits:
- Generous group bonus scheme
- Hybrid working (2 days in the office)
- Free subscription to wellbeing app Unmind
- Paid subscription to LinkedIn Learning
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entain operates in the competitive and rapidly evolving online gaming and sports betting industry, with a strong focus on digital marketing and customer experience.
Company Size: Entain is a large organization with over 30,000 employees worldwide, offering a diverse range of career opportunities and a global presence.
Founded: Entain's journey began in 2020 when it evolved from GVC Holdings, but its brands have been operating since the 1880s.
Company Description:
- Entain is a FTSE 100 company and one of the world's largest sports betting and gaming entertainment groups
- Home to over 25 widely recognized brands, such as bwin, Coral, Foxy, Gala, Ladbrokes, and partypoker
- Committed to promoting a culture that shatters barriers to unite and encourages uncompromised diversity of background, thought, and experience
Company Specialties:
- Online Gaming
- Gambling
- Sports Betting
- Poker
- Bingo
- Casino
- Digital
- Technology
- Customer Service
- CRM
- Online
- Digital Games
- Business Intelligence
- .NET
- HTML5
- CSS
- and Retail
Company Website: EntainGroup.com
ASSUMPTION: Entain's global presence and diverse range of brands offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the SEO Manager and works collaboratively with various teams, including SEO, design, and marketing.
Work Arrangement: Hybrid (2 days in the office) with flexible hours and remote work options
Growth Opportunities:
- Progression to a senior role within the SEO team
- Expansion into other areas of the business, such as content strategy or marketing
- Opportunities to work on high-profile projects and collaborate with international teams
ASSUMPTION: This role offers significant opportunities for career growth and development within a dynamic and innovative organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities
Office Location(s): Gibraltar (with remote work option for Berlin)
Geographic Context:
- Gibraltar is a British Overseas Territory located at the southern tip of the Iberian Peninsula, offering a Mediterranean climate and close proximity to Spain
- Berlin, Germany, is a vibrant, multicultural city with a thriving tech and startup scene
- Both locations offer a high quality of life, with a mix of urban and outdoor activities
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and remote work, allowing for a flexible and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Technical assessment or content test
- Final interview with the SEO Manager and/or other team members
Key Assessment Areas:
- German language skills and cultural understanding
- SEO knowledge and content creation abilities
- Cultural fit and alignment with Entain's values
- Problem-solving skills and adaptability
Application Tips:
- Highlight your relevant experience and skills, particularly your German language proficiency and SEO knowledge
- Tailor your resume and cover letter to emphasize your passion for sports and understanding of the gambling/sports betting industry
- Include links to examples of your written work, if available
ATS Keywords: SEO, content creation, German language, keyword research, on-page optimization, WordPress, digital marketing, sports knowledge, editorial planning
ASSUMPTION: Entain's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- WordPress
- SEMrush
- Ahrefs
- Google Search Console
- Screaming Frog
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred, but not required, and training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Putting people first
- Pushing boundaries further
- Inspiring peak performance
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you passionate about sports and digital marketing?
- Can you balance attention to detail with the ability to work collaboratively?
ASSUMPTION: Entain values diversity and inclusion, seeking candidates who can contribute to and thrive in a collaborative, innovative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in the online gaming and sports betting industry
- Working with a diverse range of teams and stakeholders
- Balancing the need for SEO optimization with creating engaging, high-quality content
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional content creation roles, this position requires a strong understanding of SEO principles and the ability to optimize content for search engines
- While the role is focused on the German market, there may be opportunities to work on international projects and collaborate with global teams
- Career progression in this role could lead to senior SEO content roles, content strategy positions, or other marketing opportunities within Entain
ASSUMPTION: This role offers unique opportunities for career growth and development within a dynamic and innovative organization.
📝 Sample Projects
- Creating a comprehensive content strategy for a new sports betting brand entering the German market
- Optimizing existing content for a casino brand to improve organic visibility and rankings
- Developing a series of long-form, SEO-optimized blog posts on sports betting trends and strategies
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader content and marketing strategy for the German market?
- What opportunities are there for professional development and growth within the SEO team and Entain as a whole?
- How does Entain support work-life balance and employee well-being?
- What are the most rewarding and challenging aspects of working in the SEO team at Entain?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, particularly your German language proficiency and SEO knowledge
- Include links to examples of your written work, if available
- Prepare for a phone or video call interview with the hiring manager, focusing on your cultural fit and alignment with Entain's values
- Complete a technical assessment or content test, demonstrating your SEO knowledge and content creation abilities
- Follow up with the hiring manager after your final interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
