SEO Content Editor (German market)

📌 Core Information

🔹 Job Title: SEO Content Editor (German market)

🔹 Company: Entain

🔹 Location: Gibraltar

🔹 Job Type: Full-time

🔹 Category: Entertainment Providers

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (4 days in the office)

🚀 Job Overview

Key aspects of this role include:

• Creating high-quality, engaging content for Sports Betting and Casino brands in the German market
• Conducting in-depth keyword research tailored to German search trends
• Optimizing existing content to improve organic visibility and rankings
• Collaborating with SEO, design, and marketing teams to create engaging content strategies
• Managing the editorial calendar and developing content briefs and guidelines

ASSUMPTION: This role requires a strong understanding of SEO principles and a passion for sports, particularly Football, Basketball, or NFL.

📋 Key Responsibilities

✅ Write compelling, SEO-optimized content in native German for digital platforms

✅ Conduct in-depth keyword research tailored to German search trends

✅ Optimize existing content to improve organic visibility and rankings

✅ Assist in content planning and manage the editorial calendar

✅ Develop content briefs and guidelines to ensure consistency and quality

✅ Collaborate with SEO, design, and marketing teams to create engaging content strategies

✅ Create long-form content that maximizes keyword opportunities while maintaining reader engagement

ASSUMPTION: The role may require occasional work outside of regular hours to meet content deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, or a related field (or equivalent experience)

Experience: Proven experience in content creation, SEO, or a related field

Required Skills:

• Native German language skills (written and verbal)
• Proficient in English (written and verbal)
• Understanding of SEO (keywords, on-page optimization)
• Experience with WordPress or similar CMS platforms
• Passion for sports, especially Football, Basketball, or NFL
• Strong attention to detail and ability to work collaboratively

Preferred Skills:

• Experience in content creation (blogs, articles, landing pages)
• Previous experience in the gambling/sports betting industry
• Experience working in a newsroom or editorial environment
• Proven track record creating successful long-form content pieces
• Familiarity with content optimization
• Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog

ASSUMPTION: While not explicitly stated, a strong portfolio of written work is expected to demonstrate the candidate's skills and experience.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on industry standards for similar roles in Gibraltar)

Benefits:

• Generous group bonus scheme
• Hybrid working (4 days in the office)
• Private medical insurance
• Pension scheme (matched to 6%)
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional "It's Your Game" day off to use at either Christmas or New Year
• Entain & Enhance days (2 paid days off to focus on professional or personal development)
• Share save scheme
• Paid subscription to LinkedIn Learning
• Discounted gym membership

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime to meet content deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Gibraltar. Actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers, focusing on online gaming, sports betting, and gambling

Company Size: 10,001+ employees, providing a large, diverse work environment with ample growth opportunities

Founded: 2020 (as Entain; previously GVC Holdings since 1997)

Company Description:

• Entain is a global leader in sports betting and gaming entertainment, operating over 25 widely recognized brands
• The company is committed to promoting a culture that shatters barriers and encourages diversity
• Entain is expanding its global influence through strategic partnerships, such as its collaboration with MGM Resorts International in the US

Company Specialties:

• Online Gaming
• Gambling
• Sports Betting
• Poker
• Bingo
• Casino
• Digital
• Technology
• Customer Service
• CRM
• Online
• Digital Games
• Business Intelligence
• .NET
• HTML5
• CSS
• and Retail

Company Website: EntainGroup.com

ASSUMPTION: Entain's global presence and diverse brand portfolio offer candidates the opportunity to work on various projects and gain exposure to different markets.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the content and SEO teams

Reporting Structure: The SEO Content Editor will report directly to the SEO Manager and collaborate with various teams, including SEO, design, and marketing

Work Arrangement: Hybrid (4 days in the office), offering a balance between remote work and in-office collaboration

Growth Opportunities:

• Progression within the content and SEO teams, such as advancing to a Senior Content Editor or SEO Specialist role
• Expanding into related fields, such as marketing, product management, or team leadership
• Gaining experience working on global projects and brands, enhancing the candidate's international career prospects

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still facilitating collaboration and knowledge-sharing among team members.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Gibraltar, with state-of-the-art facilities and amenities

Office Location(s): Europort Road, Gibraltar

Geographic Context:

• Gibraltar is a British Overseas Territory located at the southern tip of the Iberian Peninsula, sharing a border with Spain
• The territory offers a Mediterranean climate, with mild winters and warm summers
• Gibraltar is a multicultural hub, with a diverse population speaking English, Spanish, and other languages

Work Schedule: Full-time (40 hours per week), with flexibility for occasional overtime to meet content deadlines

ASSUMPTION: The location in Gibraltar provides a unique cultural experience, with easy access to both British and Spanish influences, as well as the opportunity to work in a multicultural environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or content test
• Interview with the SEO Manager and/or other team members
• Final decision and offer

Key Assessment Areas:

• German language proficiency (written and verbal)
• SEO knowledge and content creation skills
• Cultural fit and alignment with Entain's values
• Problem-solving and adaptability

Application Tips:

• Highlight relevant experience and skills in your resume, with a focus on German language proficiency and SEO knowledge
• Prepare a portfolio of your best content pieces, demonstrating your ability to create engaging, SEO-optimized content
• Tailor your cover letter to emphasize your passion for sports and your understanding of the German market
• Be prepared to discuss your approach to content creation, keyword research, and on-page optimization during the interview

ATS Keywords: SEO, content creation, German language, keyword research, on-page optimization, WordPress, sports, Football, Basketball, NFL

ASSUMPTION: Entain's application process may vary depending on the role and the candidate's experience and qualifications.

🛠️ Tools & Technologies

• WordPress or similar CMS platforms
• SEO tools (SEMrush, Ahrefs, Google Search Console, Screaming Frog)
• Content optimization tools (e.g., Hemingway App, Grammarly)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Collaborative
• Innovative
• Responsible
• Ambitious

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement
• Committed to maintaining a positive, inclusive work environment

Self-Assessment Questions:

• How do you align with Entain's customer-focused approach, and how have you demonstrated this in your previous roles?
• Describe a time when you had to adapt to a significant change in your work environment or content strategy. How did you handle it, and what was the outcome?
• How do you ensure that your content maintains a strong focus on SEO principles while also engaging and resonating with your target audience?

ASSUMPTION: Entain values a diverse and inclusive work environment, and candidates should be prepared to discuss their approach to collaboration, adaptability, and innovation during the interview process.

⚠️ Potential Challenges

• Meeting tight content deadlines while maintaining high-quality standards
• Keeping up with the latest SEO trends and algorithm changes
• Adapting to a hybrid work environment and balancing remote work with in-office collaboration
• Navigating a large, global organization with a diverse range of brands and products

ASSUMPTION: The role may present unique challenges related to the German market, such as understanding and adapting to regional search trends and cultural nuances.

📈 Similar Roles Comparison

• This role is unique in its focus on the German market and requires native-level German language skills
• Compared to similar content creation roles, this position places a stronger emphasis on SEO and keyword research
• Career progression in this role may involve expanding into related fields, such as marketing, product management, or team leadership

ASSUMPTION: The unique focus on the German market and native-level language requirements sets this role apart from similar content creation positions in other markets.

📝 Sample Projects

• Creating a comprehensive content strategy for the German market, including keyword research, content mapping, and editorial calendar planning
• Developing a series of long-form, SEO-optimized blog posts targeting high-volume, high-difficulty keywords in the German market
• Collaborating with the design team to create visually appealing, on-brand content that drives user engagement and conversions

ASSUMPTION: The specific projects assigned may vary depending on the candidate's role, the brand they are working on, and the current content priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for the content team in the next 3-6 months, and how will this role contribute to achieving those goals?
• How does Entain support the professional development and growth of its employees, particularly within the content and SEO teams?
• What are the most significant challenges facing the German market for our brands, and how can this role help address them?
• How does Entain foster a collaborative and inclusive work environment, particularly in a hybrid setting?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured and evaluated?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to contributing to Entain's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your relevant experience and skills in your resume, with a focus on German language proficiency and SEO knowledge
• Prepare a portfolio of your best content pieces, demonstrating your ability to create engaging, SEO-optimized content
• Tailor your cover letter to emphasize your passion for sports and your understanding of the German market
• Follow up with the Entain HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.