SEO Content Editor (German market)

📌 Core Information

🔹 Job Title: SEO Content Editor (German market)

🔹 Company: Entain

🔹 Location: Gibraltar

🔹 Job Type: Full-time

🔹 Category: Entertainment Providers

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (4 days in the office)

🚀 Job Overview

Key aspects of this role include:

• Creating high-quality, engaging content in native German for digital platforms
• Conducting in-depth keyword research tailored to Belgian search trends
• Optimizing existing content to improve organic visibility and rankings
• Assisting in content planning and managing the editorial calendar
• Collaborating with SEO, design, and marketing teams to create engaging content strategies

ASSUMPTION: This role requires a strong focus on German language skills and a passion for sports, particularly football, basketball, or NFL.

📋 Key Responsibilities

✅ Write compelling, SEO-optimized content in native German for digital platforms

✅ Conduct in-depth keyword research tailored to Belgian search trends

✅ Optimize existing content to improve organic visibility and rankings

✅ Assist in content planning and manage the editorial calendar

✅ Develop content briefs and guidelines to ensure consistency and quality

✅ Collaborate with SEO, design, and marketing teams to create engaging content strategies

✅ Create long-form content that maximizes keyword opportunities while maintaining reader engagement

ASSUMPTION: The role may involve working with various teams and stakeholders to ensure content aligns with overall marketing strategies and brand guidelines.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Journalism, Marketing, or a related discipline)

Experience: 2-5 years of experience in content creation, SEO, or a related field

Required Skills:

• Native German language skills (written and verbal)
• Proficient in English (written and verbal)
• Understanding of SEO (keywords, on-page optimization)
• Experience with WordPress or similar CMS platforms
• Passion for sports, especially Football, Basketball, or NFL
• Strong attention to detail and ability to work collaboratively

Preferred Skills:

• Experience in content creation (blogs, articles, landing pages)
• Previous experience in the gambling/sports betting industry
• Experience working in a newsroom or editorial environment
• Proven track record creating successful long-form content pieces
• Familiarity with content optimization
• Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog

ASSUMPTION: While a degree in a relevant field is preferred, equivalent experience and a strong portfolio may be considered.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Generous group bonus scheme
• Hybrid working (4 days in the office)
• Private medical insurance
• Pension scheme (matched to 6%)
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Additional "It's Your Game" day off to use at either Christmas or New Year
• Entain & Enhance days (2 paid days off to focus on professional or personal development)
• Share save scheme
• Paid subscription to LinkedIn Learning
• Discounted gym membership
• Team spirit activities

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers, focusing on online gaming, gambling, and sports betting

Company Size: 10,001+ employees, offering a large, diverse work environment with ample opportunities for growth and collaboration

Founded: 1880s (as GVC Holdings, now operating as Entain since 2020)

Company Description:

• Entain is a global leader in sports betting and gaming entertainment, operating over 25 widely recognized brands
• The company is committed to promoting a culture that shatters barriers to unite and encourages diversity of background, thought, and experience
• Entain offers a unique opportunity to be part of a revolution in the industry, with a focus on technology and innovation

Company Specialties:

• Online Gaming
• Gambling
• Sports Betting
• Poker
• Bingo
• Casino
• Digital
• Technology
• Customer Service
• CRM
• Online
• Digital Games
• Business Intelligence
• .NET
• HTML5
• CSS
• and Retail

Company Website: EntainGroup.com

ASSUMPTION: Entain's global presence and diverse range of brands provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the content and SEO teams

Reporting Structure: The SEO Content Editor will report directly to the SEO Manager and collaborate with various teams, including design, marketing, and other content creators

Work Arrangement: Hybrid, with 4 days required in the office and 1 day remote

Growth Opportunities:

• Progression to Senior SEO Content Editor or similar roles within the content team
• Expansion into other areas of the business, such as marketing or product management
• Potential to work on high-profile projects and brands within the Entain portfolio

ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to optimize their productivity and work-life balance.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities

Office Location(s): Gibraltar

Geographic Context:

• Gibraltar is a British Overseas Territory located at the southern tip of the Iberian Peninsula, sharing a border with Spain
• The territory offers a Mediterranean climate, with mild winters and hot summers
• Gibraltar is a popular destination for expats, with a diverse and multicultural community

Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement

ASSUMPTION: The location in Gibraltar offers a unique blend of British and Mediterranean cultures, providing a vibrant and dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or content test
• Interview with the SEO Manager and/or other team members
• Final decision and offer

Key Assessment Areas:

• German language proficiency (written and verbal)
• SEO knowledge and content creation skills
• Cultural fit and alignment with Entain's values
• Problem-solving and adaptability

Application Tips:

• Highlight your passion for sports and relevant industry experience in your cover letter
• Include links to your previous content work or a portfolio showcasing your writing skills
• Tailor your resume to emphasize relevant skills and experiences for this role
• Prepare for the technical assessment or content test by brushing up on your SEO knowledge and content creation skills

ATS Keywords: SEO, content creation, German language, sports betting, gambling, keyword research, on-page optimization, CMS, WordPress

ASSUMPTION: Entain's application process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and goals.

🛠️ Tools & Technologies

• WordPress or similar CMS platforms
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console, Screaming Frog)
• Content optimization tools (e.g., Hemingway App, Grammarly)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs and preferences of the team and organization.

👔 Cultural Fit Considerations

Company Values:

• Putting people first
• Pushing boundaries further
• Inspiring peak performance

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you align with Entain's core values, and how have you demonstrated these values in your previous roles?
• How comfortable are you working in a hybrid environment, collaborating with various teams and stakeholders?
• How do you approach creating engaging, SEO-optimized content that resonates with target audiences?

ASSUMPTION: Entain's culture emphasizes collaboration, innovation, and a focus on putting people first, creating an inclusive and supportive work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in content strategy and priorities
• Working with various teams and stakeholders to ensure content aligns with overall marketing strategies and brand guidelines
• Balancing the need for SEO optimization with creating engaging, reader-focused content

ASSUMPTION: The role may present challenges related to managing multiple projects, adapting to changes, and balancing SEO optimization with engaging content creation.

📈 Similar Roles Comparison

• This role differs from other content creation positions in its focus on SEO optimization and native German language skills
• Compared to other SEO-focused roles, this position places a greater emphasis on content creation and language proficiency
• Career progression in this role may involve expanding into other areas of the business, such as marketing or product management

ASSUMPTION: The unique combination of SEO, content creation, and language skills required for this role sets it apart from similar positions in the industry.

📝 Sample Projects

• Creating a series of long-form, SEO-optimized blog posts targeting Belgian sports fans
• Developing a content strategy for a new sports betting brand, focusing on German-speaking markets
• Optimizing existing content for improved organic visibility and rankings, with a focus on German search trends

ASSUMPTION: The sample projects provided are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall content and SEO strategy for the company?
• What opportunities are there for growth and development within the content and SEO teams?
• How does Entain support work-life balance for its employees, particularly in a hybrid work arrangement?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant skills and experiences for this role
• Write a compelling cover letter that demonstrates your passion for sports, digital marketing, and SEO
• Prepare for the technical assessment or content test by brushing up on your SEO knowledge and content creation skills
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.