📌 Core Information
🔹 Job Title: SEO Content Editor (German Market)
🔹 Company: Entain
🔹 Location: Gibraltar
🔹 Job Type: On-site
🔹 Category: 🔍 SEO & Content Marketing
🔹 Date Posted: Wed Apr 02 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Creating engaging and SEO-optimized content for sports betting and casino brands.
- Conducting comprehensive keyword research specific to the Belgian market.
- Collaborating with cross-functional teams to develop effective content strategies.
- Managing the editorial calendar to ensure timely content delivery.
ASSUMPTION: Given the focus on the German market and sports betting, the position prioritizes candidates with strong sports and digital marketing interests.
📋 Key Responsibilities
✅ Write compelling, SEO-optimized content in near-native Flemish and French for digital platforms.
✅ Conduct in-depth keyword research tailored to Belgian search trends.
✅ Optimize existing content to improve organic visibility and rankings.
✅ Assist in content planning and manage the editorial calendar.
✅ Develop content briefs and guidelines to ensure consistency and quality.
✅ Collaborate with SEO, design, and marketing teams to create engaging content strategies.
✅ Create long-form content that maximizes keyword opportunities while maintaining reader engagement.
ASSUMPTION: Responsibilities emphasize collaboration and research, suggesting a dynamic and interactive work environment.
🎯 Required Qualifications
Education: Not specified
Experience: Experience with SEO, content creation, and usage of CMS platforms is essential.
Required Skills:
- Native German language skills (written and verbal)
- Proficiency in English (written and verbal)
- Understanding of SEO principles
- Experience with WordPress or similar CMS platforms
- Passion for sports, particularly Football, Basketball, or NFL
Preferred Skills:
- Experience in the gambling/sports betting industry
- Track record of creating successful long-form content pieces
- Proficiency with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Screaming Frog
ASSUMPTION: Although a specific educational background is not mentioned, expertise in SEO and content marketing is prioritized.
💰 Compensation & Benefits
Salary Range: Starting from €42,000 annually
Benefits:
- Group bonus scheme
- Hybrid work arrangement
- Food vouchers worth €136 per month after probation
- Life assurance at 2x annual salary
- Opportunity to purchase additional holidays
Working Hours: 40-hour work week
ASSUMPTION: The compensation package is competitive within the industry, with a good mix of monetary and non-monetary benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers, focusing on sports betting and gaming
Company Size: 10,001+ employees, indicating a large corporate structure with ample support and resources
Founded: Evolved from GVC Holdings on December 9, 2020
Company Description:
- Entain is a leading sports betting and gaming entertainment group.
- It holds a prominent position in the FTSE 100 index.
- The company is recognized for its innovative approaches and technology partnerships.
Company Specialties:
- Online Gaming
- Gambling
- Sports Betting
Company Website: http://EntainGroup.com
ASSUMPTION: Entain’s industry recognition and large employee base suggest a stable and growth-oriented work environment.
📊 Role Analysis
Career Level: Mid-level position requiring 2-5 years of experience
Reporting Structure: Likely reports to the head of SEO or content marketing departments
Work Arrangement: Hybrid, accommodating work-life balance with both office and remote work
Growth Opportunities:
- Advancement in digital marketing skills
- Exposure to international markets
- Opportunities to work with cutting-edge technologies in the gaming industry
ASSUMPTION: The role provides substantial opportunities for growth both within the company and in the industry at large.
🌍 Location & Work Environment
Office Type: Modern office facilities located in Gibraltar
Office Location(s): Gibraltar, with possible occasional travel to other locations
Geographic Context:
- Gibraltar serves as a hub for gaming and betting companies.
- The locale offers a unique cultural blend and Mediterranean lifestyle.
- The geographical position gives access to European markets.
Work Schedule: Standard work hours with potential flexibility for project demands
ASSUMPTION: The work environment is likely dynamic, given Entain’s rapid growth and innovation focus.
💼 Interview & Application Insights
Typical Process:
- Initial application review
- Telephonic conversation or video interview
- In-person interview with the hiring manager
Key Assessment Areas:
- Proficiency in German and English
- Knowledge of SEO best practices
- Ability to create engaging content for the target audience
Application Tips:
- Include links to previous work or portfolio in your CV.
- Highlight any experience in the sports betting or related industries.
- Demonstrate your proficiency with content management systems.
ATS Keywords: SEO, Content Creation, Keyword Research, Sports Content, German Language Skills
ASSUMPTION: Candidates with a clear demonstration of relevant experience and skills will stand out in the application process.
🛠️ Tools & Technologies
- WordPress and similar CMS platforms
- SEO Tools like SEMrush, Ahrefs
- Google Search Console
ASSUMPTION: Familiarity with these tools is essential for ensuring effective content strategy and execution.
👔 Cultural Fit Considerations
Company Values:
- Innovation in sports betting and gaming
- Diversity and inclusion
- People-first approach
Work Style:
- Team-oriented and collaborative
- Fast-paced with a focus on innovation
- Customer-focused, aiming to enhance user experience
Self-Assessment Questions:
- Do I have a passion for sports and digital content creation?
- Am I comfortable working in a fast-paced and dynamic environment?
- Can I effectively collaborate with cross-functional teams?
ASSUMPTION: Candidates who value innovation, collaboration, and diversity will thrive in this role.
⚠️ Potential Challenges
- Understanding the nuances of the German sports betting market
- Balancing content quality with SEO requirements
- Managing multiple projects and deadlines simultaneously
- Staying updated with changing digital marketing trends
ASSUMPTION: Given the competitive and dynamic nature of the industry, adaptability and continuous learning will be crucial.
📈 Similar Roles Comparison
- Roles in multinational settings within the betting industry may provide similar exposure.
- Editorial positions in digital marketing departments emphasize SEO and content optimization.
- Positions in media companies with a focus on sports content creation.
ASSUMPTION: This role is well-positioned for candidates interested in merging sports enthusiasm with digital content expertise.
📝 Sample Projects
- Developing a content strategy for a new sports betting product
- Writing long-form articles on sports analytics
- Creating SEO-optimized blog content on upcoming sports events
ASSUMPTION: Such projects underline the blend of creativity and analytical skills required for the role.
❓ Key Questions to Ask During Interview
- What are the primary metrics for evaluating content success?
- How does the team prioritize content projects and deadlines?
- Can you describe a successful project collaboration across teams?
- How does Entain support employees' professional development?
- What role does innovation play in daily job functions?
ASSUMPTION: Preparing focused questions related to role expectations and company culture can provide clearer insights into the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a tailored resume highlighting relevant SEO and content creation experience
- Include links to any published content or a portfolio of work
- Ensure your application reflects sports knowledge and digital marketing skills
- Reach out to HR for any needed accommodations during the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
