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SEO Content Editor (German market)

Entain
Full-time
On-site
Gibraltar
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: SEO Content Editor (German market)

πŸ”Ή Company: Entain

πŸ”Ή Location: Gibraltar

πŸ”Ή Job Type: On-site

πŸ”Ή Category: πŸ” SEO & Content Marketing

πŸ”Ή Date Posted: Wed Apr 02 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Creating high-quality, engaging SEO content for sports betting and casino brands
  • Utilizing German and English language skills for content development
  • Conducting keyword research and optimizing content
  • Collaborating with internal teams for cohesive content strategies

ASSUMPTION: The role assumes that the candidate will focus primarily on the German market but may utilize their multilingual skills across other markets, given the mention of Flemish and French content creation.

πŸ“‹ Key Responsibilities

βœ… Write compelling, SEO-optimized content in near-native Flemish and French.

βœ… Conduct in-depth keyword research tailored to Belgian search trends.

βœ… Optimize existing content to improve organic visibility and rankings.

βœ… Assist in content planning and manage the editorial calendar.

βœ… Develop content briefs and guidelines to ensure consistency and quality.

βœ… Collaborate with SEO, design, and marketing teams to create engaging content strategies.

βœ… Create long-form content that maximizes keyword opportunities while maintaining reader engagement.

ASSUMPTION: Given that Flemish and French writing is mentioned, this role may also have a broader European scope, which is not explicitly stated in the main description.

🎯 Required Qualifications

Education: Not specified, but relevant degree may be inferred (e.g., Marketing, Linguistics, Communications)

Experience: 2-5 years of experience in SEO and content creation

Required Skills:

  • Native German language skills (written and verbal)
  • Proficiency in English (written and verbal)
  • Understanding of SEO (keywords, on-page optimization)

Preferred Skills:

  • Experience in content creation for blogs, articles, and landing pages
  • Previous experience in the gambling/sports betting industry

ASSUMPTION: The candidate is assumed to be adaptable and capable of managing multilingual content, which suggests linguistic dexterity beyond German and English.

πŸ’° Compensation & Benefits

Salary Range: Not specified, but competitive in industry context for Gibraltar and similar markets

Benefits:

  • Generous group bonus scheme
  • Hybrid working – 2 days in the office
  • Free subscription to wellbeing app Unmind

Working Hours: 40 hours per week, with some flexibility due to hybrid model

ASSUMPTION: The compensation package is assumed to include benefits aiming to foster employee wellbeing and professional growth, a common practice for companies this size.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers, with specialization in sports betting and interactive gaming

Company Size: 10,001+ employees, indicating significant global presence and resource availability

Founded: Evolved from GVC Holdings on December 9, 2020, with a legacy dating back to the 1880s

Company Description:

  • One of the world’s largest sports betting and gaming entertainment groups
  • FTSE 100 company with over 25 widely recognized brands
  • Strong global partnerships, notably with MGM Resorts International

Company Specialties:

  • Online Gaming
  • Gambling
  • Digital Technology and Customer Service

Company Website: EntainGroup.com

ASSUMPTION: Due to its consistent emphasis on technology and innovation, Entain is likely also focusing on pioneering digital transformation in the gambling industry.

πŸ“Š Role Analysis

Career Level: Mid-level, suitable for candidates with 2-5 years of experience

Reporting Structure: Likely reports to a department lead within the SEO or Content Marketing team

Work Arrangement: Primarily hybrid, with some office presence required

Growth Opportunities:

  • Potential transition to senior editor or leadership roles
  • Opportunity to gain expertise in multilingual content markets
  • Exposure to digital marketing strategies in a fast-paced industry

ASSUMPTION: Since Entain is a large corporation, there may be a well-structured career path and opportunities for professional development.

🌍 Location & Work Environment

Office Type: Modern office focusing on collaboration and innovation

Office Location(s): Gibraltar, with possible interactions across various European offices

Geographic Context:

  • Gibraltar serves as a strategic location within the European gaming sector
  • Proximity to both Europe and Africa offers a diverse cultural atmosphere
  • Favorable business regulations for gaming companies

Work Schedule: Generally regular, with potential flexibility for hybrid working hours

ASSUMPTION: The office environment likely supports cross-departmental collaboration, considering the size and scope of Entain's operations.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Submit resume through the company careers portal or LinkedIn
  • Initial phone screening with HR
  • Technical interview focusing on SEO and content skills

Key Assessment Areas:

  • Proficiency in German and English
  • SEO competencies and keyword strategy knowledge
  • Content creation skills in sports and digital marketing contexts

Application Tips:

  • Highlight multilingual content projects in your portfolio
  • Showcase any sports-related writing
  • Demonstrate knowledge in SEO platforms (e.g., SEMrush)

ATS Keywords: SEO, content creation, German SEO, keyword research, digital marketing

ASSUMPTION: Preparation should focus on demonstrating both language skills and SEO acumen, reflecting the nuanced needs of the role.

πŸ› οΈ Tools & Technologies

  • WordPress or similar CMS platforms
  • SEO tools like SEMrush, Ahrefs, Google Search Console
  • Content management and planning tools

ASSUMPTION: Familiarity with digital productivity suites such as Microsoft Office or Google Workspace is likely assumed for all roles at Entain.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and pushing boundaries
  • Inclusion and diversity
  • Collaboration and team success

Work Style:

  • Agile and innovative thinking
  • Team-oriented with strong collaborative skills
  • Dynamic and adaptable in fast-paced environments

Self-Assessment Questions:

  • Are you comfortable working in multilingual settings?
  • Can you integrate SEO strategies into creative content?
  • Do you thrive in collaborative and fast-paced environments?

ASSUMPTION: Candidates may benefit from demonstrating how they can contribute to Entain's strategic growth and market leadership efforts.

⚠️ Potential Challenges

  • Navigating a broad range of content in multiple languages
  • Keeping up with fast-paced industry changes
  • Maintaining content quality amidst high output demands
  • Balancing SEO optimization with engaging storytelling

ASSUMPTION: The role requires continuous learning and adaptability due to the evolving nature of digital marketing and SEO strategies.

πŸ“ˆ Similar Roles Comparison

  • Differences from content editor roles in smaller companies may include higher content volume and scope
  • Role may have more structured process in a large company like Entain compared to startups
  • Opportunities for growth may be more formalized

ASSUMPTION: By comparing similar roles, candidates can gauge how Entain’s expectations fit within broader industry standards.

πŸ“ Sample Projects

  • Develop and enrich content for bwin’s German market campaigns
  • Conduct a keyword audit and optimization for existing sports articles
  • Collaborate on a multilingual content strategy for a new product launch

ASSUMPTION: The description assumes sample projects will leverage multilingual skills and integrate SEO insights into diverse content formats.

❓ Key Questions to Ask During Interview

  • What are the key performance indicators for this role?
  • How does the team collaborate across different locations and languages?
  • What tools and resources will be available to manage the editorial calendar?
  • What are the biggest content challenges facing the German market?
  • How is success measured for content strategies within the company?

ASSUMPTION: These questions will help candidates better understand the role’s demands and the organizational culture at Entain.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Entain careers page or a relevant job portal
  • Tailor your resume and cover letter to emphasize relevant multilingual and SEO experience
  • Prepare a portfolio to showcase your writing in German and English
  • Highlight experience in sports marketing or related industries
  • Be prepared to demonstrate understanding of SEO tools and practices during interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.