SEO Content Editor (German market)

📌 Core Information

🔹 Job Title: SEO Content Editor (German market)

🔹 Company: Entain

🔹 Location: Gibraltar

🔹 Job Type: On-site

🔹 Category: SEO & Content Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating high-quality, engaging content for Sports Betting and Casino brands.
• Requiring fluent/native German and English proficiency.
• Focusing on SEO strategies and content optimization.
• Collaborating with cross-functional teams including SEO, design, and marketing.

ASSUMPTION: The role will require close cooperation with global teams to tailor content strategies to different markets, leveraging regional insights for greater impact.

📋 Key Responsibilities

✅ Write compelling, SEO-optimized content in near-native Flemish and French for digital platforms.

✅ Conduct in-depth keyword research tailored to Belgian search trends.

✅ Optimize existing content to improve organic visibility and rankings.

✅ Assist in content planning and manage the editorial calendar.

✅ Develop content briefs and guidelines to ensure consistency and quality.

✅ Collaborate with SEO, design, and marketing teams to create engaging content strategies.

✅ Create long-form content that maximizes keyword opportunities while maintaining reader engagement.

ASSUMPTION: Responsibilities may also include adapting content for SEO based on evolving search engine algorithms.

🎯 Required Qualifications

Education: Not explicitly stated, but a degree in Marketing, Communications, or a related field is typically expected.

Experience: 2-5 years in SEO and content creation, ideally within the sports betting industry.

Required Skills:

• Native German language skills (written and verbal)
• Proficient in English (written and verbal)
• Understanding of SEO (keywords, on-page optimization)
• Experience with WordPress or similar CMS platforms

Preferred Skills:

• Experience in content creation (blogs, articles, landing pages)
• Previous experience in the gambling/sports betting industry

ASSUMPTION: The role may leverage candidate experience in digital marketing and data-driven content creation to align with business goals.

💰 Compensation & Benefits

Salary Range: Starting from €42,000 annually.

Benefits:

• Group bonus scheme
• Hybrid working option and food vouchers
• Life assurance, holiday buy options, and wellbeing app subscription
• Additional days off and participation in company events

Working Hours: 40 hours per week with hybrid flexibility.

ASSUMPTION: The compensation package is competitive for an on-site role in Gibraltar, with significant emphasis on work-life balance and personal development.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: With over 10,001 employees, Entain provides numerous growth opportunities and networking possibilities.

Founded: Evolved from GVC Holdings on December 9, 2020, tracing its roots back to the 1880s.

Company Description:

• One of the world's largest sports betting and gaming entertainment groups.
• Home to over 25 widely recognized brands, revolutionizing the industry with technology.
• Promotes a culture of diversity and global collaboration.

Company Specialties:

• Online Gaming
• Sports Betting
• Technology-Driven Solutions

Company Website: http://EntainGroup.com

ASSUMPTION: The company's vast global presence suggests abundant resources and a robust infrastructure to support employee initiatives.

📊 Role Analysis

Career Level: Intermediate; job seekers should have a foundational understanding of SEO and content marketing.

Reporting Structure: Likely reports to a Content or SEO Manager.

Work Arrangement: Hybrid model allows for work-from-home flexibility two days a week.

Growth Opportunities:

• Skill enhancement in digital content strategies
• Experience in a dynamic and innovative industry
• Networking with global professionals

ASSUMPTION: The hybrid model facilitates a balanced work-life environment, promoting personal and professional growth.

🌍 Location & Work Environment

Office Type: Modern and collaborative workspace.

Office Location(s): Gibraltar

Geographic Context:

• Strategically located for European market access
• Good work-life balance with nearby recreational areas
• A vibrant expat community enhancing social life

Work Schedule: Typically 9-5 PM with possible variances based on project needs.

ASSUMPTION: Gibraltar offers a diverse cultural experience, which could be appealing for expatriates looking for dynamic work and life experiences.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Screening interview (phone or video call)
• Technical assessment or writing test
• Onsite/in-person interviews
• Final interview/offer

Key Assessment Areas:

• SEO proficiency and content strategy knowledge
• Language skills and cultural fit
• Attention to detail and creative problem-solving

Application Tips:

• Highlight relevant SEO and content creation experience.
• Prepare a portfolio of your applicable works.
• Be ready to discuss past projects and their outcomes.

ATS Keywords: German language skills, SEO content, WordPress, sports marketing

ASSUMPTION: Candidates who demonstrate cross-cultural competencies and regional market insights will likely stand out.

🛠️ Tools & Technologies

• WordPress
• SEMrush
• Google Search Console

ASSUMPTION: Proficiency in these tools is crucial, as they are indicative of the technical skills needed for content optimization and digital marketing analysis.

👔 Cultural Fit Considerations

Company Values:

• Innovation and pushing boundaries
• Diversity and inclusion
• Collaboration and teamwork

Work Style:

• Proactive and self-motivated
• Team-oriented with strong collaborative skills
• Flexible and adaptive to change

Self-Assessment Questions:

• How do you stay updated with the latest SEO trends?
• What is your experience in collaborating with multicultural teams?
• How do you balance creativity with analytical SEO needs?

ASSUMPTION: Given the importance of team dynamics at Entain, assessing fit in terms of collaboration and innovation is key for success.

⚠️ Potential Challenges

• Balancing content creativity with strict SEO guidelines
• Navigating dynamic market trends and adapting strategies accordingly
• Meeting high standards for content excellence and engagement
• Integrating into a fast-paced, high-stakes gaming industry

ASSUMPTION: The gaming and betting industry's dynamic nature requires adaptability and resilience from its professionals.

📈 Similar Roles Comparison

• SEO Analyst: Focuses more on data analysis rather than content creation.
• Digital Content Strategist: A broader digital focus with a less stringent language requirement.
• Marketing Coordinator: Typically a more generalist role compared to the specific SEO focus here.

ASSUMPTION: Similar roles may require different language skills or industries, making this position unique for bilingual applicants.

📝 Sample Projects

• Creating a content calendar for a sports betting event series.
• Developing SEO-optimized landing pages for casino games.
• Writing long-form articles diving into sports analytics and trends.

ASSUMPTION: Projects will require integrating SEO techniques seamlessly with engaging content for different target audiences.

❓ Key Questions to Ask During Interview

• How does Entain define and measure content success?
• What are the company's expectations for this role in the next 12 months?
• How is feedback generally given and implemented across teams?
• What growth opportunities are available within the company?
• How has the company culture evolved in the post-pandemic era?

ASSUMPTION: These questions aim to provide clarity on role expectations and align the candidate's career goals with the company’s objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume is up-to-date with relevant experience.
• Include links to your portfolio or writing samples.
• Prepare for an initial phone screening.
• Research Entain to tailor your application to their company values.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.