SEO Content Manager

## Enhanced Job Description ### 📌 Core Information - Job Title: SEO Content Manager - Company: Royal Bank of Canada (RBC) - Location: Mississauga, Ontario, Canada - Job Type: Full-Time (Hybrid) - Category: Marketing & Communications - Date Posted: April 3, 2025 - Experience Level: 5-10 years ### 🚀 Job Overview Key aspects of this role include: - Developing and implementing SEO content strategies to drive organic traffic and conversions. - Managing the content lifecycle, ensuring alignment with SEO best practices and business goals. - Collaborating cross-functionally with various teams to ensure content aligns with business objectives. - Staying current with the latest SEO trends, algorithm updates, and best practices. ASSUMPTION: This role requires a strong focus on on-page SEO and content optimization within WordPress to support the growth of our online presence on [rbcinsurance.com](http://rbcinsurance.com). ### 📋 Key Responsibilities - Strategic Planning & Execution: - Develop and implement SEO content strategies, including creating detailed content briefs and article outlines. - Build and maintain a content calendar, ensuring a consistent flow of optimized content is published and promoted on [rbcinsurance.com](http://rbcinsurance.com). - Manage the entire content lifecycle, including drafting, editing, publishing, and reviewing content to ensure alignment with SEO best practices and business goals. - On-Page SEO & Content Optimization: - Perform on-page SEO such as optimizing meta titles, descriptions, headers, and internal linking structures to improve search visibility. - Conduct content audits and implement updates to improve the overall health and performance of the website. - Collaboration & Stakeholder Management: - Collaborate with marketing, product, and technical teams to ensure content aligns with business objectives and supports overall growth strategies. - Manage relationships with freelance writers and SEO agencies to scale content production effectively. - Performance Analysis & Reporting: - Track and report on key SEO and content performance metrics, using data insights to refine strategies and improve organic traffic. - Support in the development and implementation of backlink building strategies to increase domain authority and improve search rankings. - Technical SEO & Audits: - Support in technical SEO audits and working with our developers on the implementation of technical SEO improvements. ASSUMPTION: This role may also involve supporting in the development and implementation of backlink building strategies and conducting technical SEO audits, depending on the team's priorities and the individual's skillset. ### 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, English, or a related field. Experience: - Minimum of 5 years of experience in content creation and SEO, with a proven track record of driving organic growth. Required Skills: - Strong experience with WordPress, including content publishing, editing, and basic HTML/CSS knowledge. - Proficiency in SEO and analytics tools such as Google Analytics, Amplitude, Google Search Console, SEMrush, and Ahrefs. - Excellent communication and project management skills, capable of working cross-functionally with various teams. - Ability to create SEO content briefs and provide editorial guidance to ensure content meets quality and SEO standards. - Strong analytical skills to interpret SEO data and make informed decisions for content optimization. - Strong copywriting skills to craft compelling and engaging content that aligns with brand voice and objectives. Preferred Skills: - Experience in Direct-to-Consumer (DTC) marketing. - Familiarity with technical SEO concepts and the ability to collaborate with developers to implement changes. - Previous experience managing content strategies for financial or insurance-related websites. - Knowledge of conversion rate optimization (CRO) and experience with A/B testing to improve content performance. - Experience with backlink building strategies and developing outreach plans to secure high-quality links. ASSUMPTION: While not required, experience in technical SEO and backlink building strategies would be an asset for this role, as it may involve supporting in these areas depending on team priorities and the individual's skillset. ### 💰 Compensation & Benefits Salary Range: CAD 85,000 - 110,000 per year (Based on industry standards for SEO Content Manager roles in the Greater Toronto Area) Benefits: - Flexible benefits package, including health, dental, and vision coverage. - Work/life balance and career development programs. - Investment and retirement savings plans. - Competitive pay and high-earning potential. - Flexible work/life balance options. Working Hours: 37.5 hours per week, with flexible scheduling options. ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Content Manager roles in the Greater Toronto Area. Actual compensation may vary based on the candidate's experience, skills, and the company's internal compensation structure. ### 📌 Applicant Insights #### 🔍 Company Context Industry: Financial Services & Insurance Company Size: 10,001+ employees Founded: 1864 (as a bank; RBC Insurance was established in 1920) Company Description: - Royal Bank of Canada (RBC) is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. - With a diversified business model, RBC offers a wide range of financial services, including banking, wealth management, insurance, and capital markets. - As Canada's biggest bank and one of the largest in the world based on market capitalization, RBC serves over 17 million clients in Canada, the U.S., and 27 other countries. - RBC is committed to supporting a broad range of community initiatives through donations, community investments, and employee volunteer activities. Company Specialties: - Finance - Banking - Investing - Insurance - Financial planning - Wealth management - Capital markets Company Website: ASSUMPTION: RBC's size and diverse business model provide ample opportunities for career growth and development within the organization. #### 📊 Role Analysis Career Level: Mid-Senior level role, with potential for growth into a senior management position or a specialized role within the SEO or content teams. Reporting Structure: This role reports directly to the Head of SEO & Content Strategy, with potential cross-functional collaboration with various teams, including marketing, product, and technical teams. Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work. The specific on-site requirements may vary depending on the team's priorities and the individual's role within the content management process. Growth Opportunities: - Potential to grow into a senior management role within the SEO or content teams. - Opportunities to specialize in specific areas of SEO or content strategy, such as technical SEO, backlink building, or content optimization. - Exposure to various aspects of the business, allowing for a well-rounded understanding of the organization and its operations. ASSUMPTION: The growth opportunities for this role depend on the individual's performance, the team's priorities, and the organization's overall structure and needs. #### 🌍 Location & Work Environment Office Type: Hybrid work environment, with a combination of on-site and remote work options. Office Location(s): - Mississauga, Ontario, Canada (Headquarters) - Toronto, Ontario, Canada (Head Office) - Other locations across Canada, the U.S., and internationally, depending on the role and team requirements. Geographic Context: - Mississauga is a major city in the Greater Toronto Area (GTA), located west of Toronto. - The GTA is the most populous metropolitan area in Canada and the fourth most populous in North America. - Mississauga is home to a diverse range of industries, including finance, technology, and manufacturing. Work Schedule: - Standard work hours are 9:00 AM to 5:00 PM EST, with a 30-minute lunch break. - Flexible scheduling options may be available, depending on the team's priorities and the individual's role within the content management process. ASSUMPTION: The work schedule and office location requirements may vary depending on the team's priorities, the individual's role, and the organization's overall structure and needs. #### 💼 Interview & Application Insights Typical Process: 1. Online application submission through the RBC careers portal. 2. Phone or video screening with the HR team to assess cultural fit and basic qualifications. 3. In-depth phone or video interview with the hiring manager and/or team members to discuss the role, responsibilities, and required skills. 4. In-person or virtual assessment, including a content brief exercise or case study presentation, to evaluate the candidate's practical skills and problem-solving abilities. 5. Final round interview with senior leadership to discuss career growth opportunities and next steps. Key Assessment Areas: - SEO and content strategy knowledge and experience. - Ability to create and manage SEO content briefs and editorial guidelines. - Strong communication and project management skills. - Analytical skills and data-driven decision-making abilities. - Cultural fit and alignment with RBC's values and mission. Application Tips: - Tailor your resume and cover letter to highlight your relevant SEO and content strategy experience, as well as any industry-specific skills or accomplishments. - Include specific examples of your ability to create and manage SEO content briefs, as well as any relevant case studies or success stories. - Prepare for behavioral interview questions that focus on your problem-solving abilities, communication skills, and cultural fit with RBC's values and mission. ATS Keywords: SEO, Content Strategy, SEO Content, On-Page SEO, Content Optimization, WordPress, Analytics, Project Management, Communication, Copywriting, Technical SEO, Backlink Building, Conversion Rate Optimization (CRO), Data Analysis, Collaboration, Stakeholder Management, Performance Analysis, Reporting, Content Audits, Hybrid Work, Remote Work, Flexible Scheduling, Career Growth, Teamwork, Problem-Solving, Cultural Fit. ASSUMPTION: The application process and interview structure may vary depending on the team's priorities, the individual's role, and the organization's overall structure and needs. #### 🛠️ Tools & Technologies - WordPress (for content publishing, editing, and basic HTML/CSS knowledge) - SEO and analytics tools (e.g., Google Analytics, Amplitude, Google Search Console, SEMrush, Ahrefs) - Collaboration and project management tools (e.g., Microsoft Office Suite, Google Workspace, Asana, Trello) - Technical SEO tools (e.g., Screaming Frog, DeepCrawl, SEMrush's Site Audit tool) - Backlink building tools (e.g., Ahrefs, SEMrush, MozBar, BuzzStream) ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's priorities, the individual's role, and the organization's overall structure and needs. #### 👔 Cultural Fit Considerations Company Values: - Service - Trust - Professionalism - Accountability - Teamwork Work Style: - Collaborative and team-oriented, with a focus on collective success and shared goals. - Data-driven and analytical, with a strong emphasis on performance metrics and continuous improvement. - Agile and adaptable, with a willingness to pivot and adjust strategies as needed to meet business objectives. - Customer-focused, with a commitment to delivering exceptional experiences and exceeding client expectations. Self-Assessment Questions: 1. How do you ensure that your content aligns with the brand voice and business objectives while also optimizing for SEO? 2. Can you describe a time when you had to pivot or adjust your content strategy due to changes in the market, algorithm updates, or other external factors? 3. How do you approach collaboration with cross-functional teams, and how do you ensure that your content aligns with overall business goals and objectives? 4. Can you provide an example of a successful content optimization project you've led, and how you measured its impact on organic traffic and conversions? ASSUMPTION: The cultural fit considerations for this role depend on the individual's values, work style, and alignment with RBC's mission, vision, and overall organizational culture. #### ⚠️ Potential Challenges 1. Workload management: Balancing content creation, optimization, and publishing tasks with SEO strategy development and implementation may require strong time management and prioritization skills. 2. Stakeholder communication: Collaborating with various teams and managing expectations may present challenges in ensuring alignment with business objectives and timely content delivery. 3. Keeping up with industry trends: Staying current with the latest SEO trends, algorithm updates, and best practices may require continuous learning and adaptation. 4. Remote work challenges: As a hybrid role, balancing on-site and remote work may present unique challenges in maintaining productivity, communication, and work-life balance. ASSUMPTION: The potential challenges for this role depend on the individual's skills, work style, and the team's priorities, as well as the organization's overall structure and needs. #### 📈 Similar Roles Comparison 1. SEO Manager vs. SEO Content Manager: - SEO Manager roles focus more on strategy, technical SEO, and team leadership, while SEO Content Manager roles emphasize content creation, optimization, and management. - SEO Content Managers may report to SEO Managers or have a more specialized focus within the content management process. 2. Content Strategist vs. SEO Content Manager: - Content Strategist roles focus on developing and implementing content strategies that align with business objectives, while SEO Content Manager roles emphasize SEO-specific content optimization and management. - SEO Content Managers may work closely with Content Strategists to ensure that content aligns with overall business goals and SEO best practices. 3. SEO Specialist vs. SEO Content Manager: - SEO Specialist roles may focus on specific aspects of SEO, such as technical SEO, backlink building, or content optimization, while SEO Content Manager roles oversee the entire content lifecycle and management process. - SEO Content Managers may collaborate with SEO Specialists to ensure that content aligns with SEO best practices and supports overall business objectives. ASSUMPTION: The role comparisons provided are generalizations, and the specific responsibilities and requirements for each role may vary depending on the organization's structure, industry, and overall needs. #### 📝 Sample Projects 1. Content Audit and Optimization: - Conduct a comprehensive content audit to identify underperforming, outdated, or irrelevant content. - Develop and implement a content optimization strategy to improve organic traffic, engagement, and conversions. - Monitor and analyze performance metrics to refine strategies and ensure continuous improvement. 2. Backlink Building Campaign: - Develop and execute a targeted backlink building campaign to increase domain authority and improve search rankings. - Identify high-quality link opportunities and negotiate partnerships with relevant websites and influencers. - Monitor and analyze backlink performance to optimize strategies and maximize impact on organic traffic and conversions. 3. Technical SEO Audit and Implementation: - Conduct a thorough technical SEO audit to identify and address website issues that impact search visibility and performance. - Collaborate with developers to implement technical SEO improvements, such as schema markup, canonicalization, and structured data. - Monitor and analyze performance metrics to ensure that technical SEO improvements have the desired impact on organic traffic and conversions. ASSUMPTION: The sample projects provided are examples of the types of initiatives an SEO Content Manager may lead or contribute to, depending on the team's priorities, the individual's role, and the organization's overall structure and needs. #### 💡 Key Questions to Ask During Interview 1. Role Responsibilities: - Can you describe the day-to-day responsibilities of the SEO Content Manager role and how they align with the job description? - What are the most pressing priorities for this role in the first 30-60-90 days? 2. Team Structure and Collaboration: - How does the SEO Content Manager role fit within the overall content management and SEO teams? - With whom will I be working closely, and how do the teams collaborate to ensure content aligns with business objectives and SEO best practices? 3. Content Strategy and SEO: - What is the current content strategy for [rbcinsurance.com](http://rbcinsurance.com), and how does the SEO Content Manager role contribute to its development and implementation? - How does the organization approach on-page SEO, content optimization, and technical SEO? 4. Performance Metrics and Reporting: - What key performance indicators (KPIs) are used to measure the success of content and SEO strategies? - How frequently are performance reports generated, and who are the primary stakeholders for these reports? 5. Career Growth and Development: - What opportunities exist for career growth and development within the SEO or content teams? - How does the organization support the professional development of its employees, and what resources are available for training and skill-building? ASSUMPTION: The key questions to ask during the interview depend on the individual's goals, priorities, and the organization's overall structure and needs. ### 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the [RBC Careers Portal](https://jobs.rbc.com/ca/en/job/SEO-Content-Manager_R-0000121542-1). 2. Tailor your resume and cover letter to highlight your relevant SEO and content strategy experience, as well as any industry-specific skills or accomplishments. 3. Prepare for behavioral interview questions that focus on your problem-solving abilities, communication skills, and cultural fit with RBC's values and mission. 4. If selected for an in-depth interview, be prepared to discuss your approach to content optimization, SEO strategy development, and stakeholder collaboration. 5. Follow up with the hiring manager or HR representative within one week of your interview to inquire about the status of your application and next steps in the recruitment process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. Disclaimer: This job description is a sample output generated by an AI model and may not reflect the actual job description provided by the employer. Always verify the job details and requirements with the employer before applying.