📌 Core Information
🔹 Job Title: SEO Content Manager
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing inbound marketing strategies to drive organic traffic and search engine performance
- Generating leads through effective SEO strategies
- Collaborating with cross-functional teams to implement SEO best practices
- Analyzing data and metrics to make informed decisions and improve SEO performance
ASSUMPTION: This role requires a strong focus on data-driven decision making and close collaboration with various teams to achieve SEO goals.
📋 Key Responsibilities
✅ Create and optimize inbound marketing strategies to drive organic traffic and search engine performance
✅ Generate leads through effective SEO strategies
✅ Collaborate with content, development, and marketing teams to implement SEO best practices
✅ Analyze data and metrics to make informed decisions and improve SEO performance
✅ Stay up-to-date with SEO trends and algorithm changes
✅ Conduct keyword research and on-page optimization
✅ Manage and optimize website structure, schema markup, and Core Web Vitals
✅ Develop and execute link-building strategies
ASSUMPTION: This role requires a solid understanding of both on-page and off-page SEO factors, as well as the ability to analyze data and make informed decisions based on that analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in SEO, with a focus on competitive environments and large-scale projects
Required Skills:
- Proven experience in SEO, with a focus on competitive environments and large-scale projects
- Strong technical SEO knowledge, including rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals
- Familiarity with tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
- Excellent analytical and problem-solving skills
- Strong communication and teamwork skills
- Fluency in Portuguese and English, both spoken and written
Preferred Skills:
- Experience with websites in the comparison, fintech, or related sectors
- Experience with CMS Storyblok
- Familiarity with A/B testing for SEO
ASSUMPTION: While not explicitly stated, a strong understanding of YMYL (Your Money, Your Life) SEO and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles is essential for this role, given the financial nature of the products and services offered by ComparaJá.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and market standards for mid-level SEO roles in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Weekly breakfasts
- Annual events and team-building activities
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week
ASSUMPTION: The salary range provided is an estimate based on market standards for mid-level SEO roles in Lisbon. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. ComparaJá operates in the competitive comparison shopping and fintech sectors, helping consumers make informed decisions about financial products and services.
Company Size: Small to medium (51-200 employees). This size allows for a more agile work environment and closer collaboration with team members.
Founded: 2015. ComparaJá has been operating for nearly a decade, providing consumers with valuable resources and tools for comparing financial products and services.
Company Description:
- ComparaJá is a free, independent online platform that helps consumers compare and analyze financial products and services, enabling them to make informed decisions and save time and money.
- The company's mission is to empower Portuguese consumers to make informed financial decisions by providing them with impartial, rigorous, and independent information about various financial products and services.
- ComparaJá aims to be the go-to platform for financial services in Portugal, helping consumers find the best solutions for their needs while also facilitating partnerships with businesses in the sector.
Company Specialties:
- Crédito Pessoal (Personal Credit)
- Cartão de Crédito (Credit Card)
- Crédito Habitação (Mortgage)
- Depósitos a Prazo (Term Deposits)
- Energia e Telecomunicações (Energy and Telecommunications)
Company Website: www.comparaja.pt
ASSUMPTION: ComparaJá's focus on providing consumers with valuable resources and tools for comparing financial products and services makes it an attractive employer for candidates interested in making a positive impact on people's financial well-being.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in SEO, looking to grow their careers in a dynamic and competitive environment.
Reporting Structure: The SEO Content Manager will report directly to the Founder, Managing Director, and Head of Marketing, working closely with these key stakeholders to drive SEO performance and achieve business objectives.
Work Arrangement: Hybrid (3 days on-site in Lisbon). This arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also fostering collaboration and team-building in the office.
Growth Opportunities:
- As a growing company, ComparaJá offers ample opportunities for professional development and career advancement.
- The SEO Content Manager will have the chance to work directly with the company's leadership team, gaining valuable insights and experience in strategic decision-making.
- The role also presents an opportunity to apply creative ideas and take calculated risks, contributing to the company's overall success.
ASSUMPTION: Given ComparaJá's focus on empowering consumers to make informed financial decisions, the SEO Content Manager will play a crucial role in driving organic traffic and engagement, ultimately contributing to the company's growth and success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon's Praça de Alvalade neighborhood.
Office Location(s): Praça de Alvalade, Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, rich history, and a high quality of life.
- The Praça de Alvalade neighborhood is a bustling commercial district, home to various shops, restaurants, and businesses.
- Lisbon enjoys a mild Mediterranean climate, with warm, dry summers and cool, wet winters.
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 2 days per week.
ASSUMPTION: While the role is based in Lisbon, the hybrid work arrangement allows for greater flexibility and work-life balance, making it an attractive option for candidates seeking a more flexible work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical SEO assessment or case study
- Final interview with the Founder, Managing Director, and Head of Marketing
Key Assessment Areas:
- Technical SEO knowledge and skills
- Data analysis and interpretation
- Communication and teamwork skills
- Problem-solving and critical thinking
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Demonstrate your understanding of ComparaJá's mission and values in your application materials
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools
- Research ComparaJá's competitors and industry trends to show your initiative and enthusiasm for the role
ATS Keywords: SEO, Inbound Marketing, Technical SEO, Data Analysis, Link Building, Content Creation, HTML, CSS, JavaScript, Communication, Teamwork, Problem Solving, Mobile Optimization, A/B Testing, Google Analytics, Google Search Console
ASSUMPTION: As a growing company, ComparaJá places a strong emphasis on finding the right cultural fit and may prioritize candidates who demonstrate a genuine interest in and understanding of the company's mission and values.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Screaming Frog
- Ahrefs
- SEMrush
- Storyblok (CMS)
- HTML, CSS, JavaScript
ASSUMPTION: While not explicitly stated, the SEO Content Manager should be comfortable working with a variety of SEO tools and technologies, as well as familiarizing themselves with any proprietary tools or platforms used by ComparaJá.
👔 Cultural Fit Considerations
Company Values:
- Empowering consumers to make informed financial decisions
- Providing impartial, rigorous, and independent information
- Fostering a collaborative and innovative work environment
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to new ideas
- Proactive and self-motivated
Self-Assessment Questions:
- Do you share ComparaJá's commitment to empowering consumers to make informed financial decisions?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you thrive in a dynamic, fast-paced work environment?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: ComparaJá values candidates who are passionate about their mission, committed to their work, and eager to contribute to the company's success in a collaborative and innovative environment.
⚠️ Potential Challenges
- The competitive nature of the SEO landscape may present challenges in driving organic traffic and engagement for ComparaJá's financial products and services.
- Keeping up with the latest SEO trends and algorithm changes may require continuous learning and adaptation.
- The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members.
- Balancing the demands of SEO with other marketing and business objectives may require strong prioritization and time management skills.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, allowing the SEO Content Manager to develop their skills and contribute to ComparaJá's success.
📈 Similar Roles Comparison
- Compared to other SEO roles, this position places a greater emphasis on collaboration with cross-functional teams and a focus on driving leads and conversions for financial products and services.
- As a comparison shopping platform, ComparaJá operates in a competitive and dynamic market, requiring a strong focus on data analysis and informed decision-making.
- This role offers significant growth potential, as ComparaJá continues to expand its offerings and reach new customers.
ASSUMPTION: While this role shares similarities with other SEO positions, its unique focus on financial products and services, as well as its emphasis on collaboration and data-driven decision-making, sets it apart in the SEO landscape.
📝 Sample Projects
- Conducting a comprehensive SEO audit of ComparaJá's website, identifying and implementing technical SEO improvements to enhance organic traffic and search engine performance
- Developing and executing a targeted link-building campaign to improve domain authority and visibility for ComparaJá's financial products and services
- Creating and optimizing on-page content for key financial products and services, incorporating relevant keywords, schema markup, and other SEO best practices
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives the SEO Content Manager may undertake to drive organic traffic, improve search engine performance, and contribute to ComparaJá's overall success.
❓ Key Questions to Ask During Interview
- Can you describe the current SEO landscape for ComparaJá's financial products and services, and how this role will contribute to improving our search engine performance and organic traffic?
- How does ComparaJá collaborate with cross-functional teams to implement SEO best practices and drive business objectives?
- What opportunities are there for professional development and career growth within the company?
- How does ComparaJá measure the success of its SEO initiatives, and how will this role be evaluated based on those metrics?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support that?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's priorities and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills, as well as your alignment with ComparaJá's mission and values
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools
- Research ComparaJá's competitors and industry trends to show your initiative and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
