📌 Core Information
🔹 Job Title: SEO Content Manager
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing inbound marketing strategies to drive organic traffic growth and improve search engine performance.
- Focusing on lead generation through effective SEO strategies.
- Collaborating with cross-functional teams to implement SEO best practices.
- Analyzing data and interpreting metrics to make data-driven decisions.
- Creating and optimizing content for both users and search engines.
ASSUMPTION: This role requires a strong focus on technical SEO aspects and a deep understanding of SEO for YMYL (Your Money, Your Life) websites, particularly in the financial sector.
📋 Key Responsibilities
✅ Develop and implement SEO strategies to improve organic traffic and search engine rankings.
✅ Collaborate with content, development, and marketing teams to ensure SEO best practices are followed.
✅ Conduct keyword research and on-page optimization to improve content performance.
✅ Monitor and analyze website performance using tools like Google Analytics and Google Search Console.
✅ Stay up-to-date with industry trends and algorithm changes to adapt strategies accordingly.
✅ Manage and optimize link-building campaigns to improve domain authority and backlink profile.
ASSUMPTION: This role may require occasional off-hours work to monitor and respond to algorithm updates or website issues.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: Proven experience (2-5 years) in SEO, with a focus on technical SEO aspects and SEO for YMYL websites.
Required Skills:
- Proficient in SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush.
- Strong knowledge of HTML, CSS, and JavaScript for on-page optimization.
- Familiarity with schema markup and Core Web Vitals.
- Excellent data analysis skills and ability to interpret metrics.
- Strong communication and collaboration skills.
- Fluency in Portuguese and English (spoken and written).
Preferred Skills:
- Experience with CMS Storyblok.
- Familiarity with A/B testing for SEO.
- Experience working with websites in the comparison or fintech sectors.
ASSUMPTION: Candidates with experience in competitive SEO environments and a proven track record of driving organic traffic growth will be highly valued.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and industry standards for mid-senior level SEO roles in Lisbon).
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon).
- Weekly breakfasts.
- Annual events and team-building activities.
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects.
- Learning opportunities about crucial financial decisions and working with industry experts.
Working Hours: Full-time (40 hours per week), with flexibility for occasional off-hours work as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. The company operates in the competitive comparison and analysis of financial products and services sector.
Company Size: 51-200 employees. This size allows for a dynamic work environment with opportunities for growth and impact.
Founded: 2015. The company has been operating for over a decade, providing ample opportunities for long-term career development.
Company Description:
- ComparaJá is a free, independent online platform that helps users compare and acquire the most suitable financial products and services.
- The company aims to empower consumers to make informed decisions about their finances by providing impartial, rigorous, and independent information.
- ComparaJá works with various partners, including banks, insurance companies, and energy providers, to offer users a wide range of options.
Company Specialties:
- Credit products (personal loans, mortgages, credit cards).
- Deposit products (savings accounts).
- Insurance products (life, health, car, and home insurance).
- Energy and telecommunication services.
Company Website: www.comparaja.pt
ASSUMPTION: ComparaJá's mission and values align with promoting financial literacy and helping consumers make better decisions, which may appeal to candidates interested in making a positive impact.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers opportunities for growth and leadership within the SEO and content teams.
Reporting Structure: The SEO Content Manager will report directly to the Head of Marketing and collaborate closely with the Founder and Managing Director.
Work Arrangement: Hybrid (3 days on-site in Lisbon, with remote work options for the remaining days).
Growth Opportunities:
- Potential to take on more responsibilities and lead projects as the company grows.
- Opportunities to learn about various financial products and services and develop expertise in the sector.
- Possibility to collaborate with industry experts and expand professional networks.
ASSUMPTION: This role offers ample opportunities for professional growth and development within the company and the broader financial services industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon's Praça de Alvalade.
Office Location(s): Praça de Alvalade, Lisbon, Portugal.
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historic neighborhoods, and a mild Mediterranean climate.
- The Praça de Alvalade area is known for its commercial and business activities, with easy access to public transportation and amenities.
- The office is located in a bustling, multicultural neighborhood with numerous restaurants, cafes, and shops.
Work Schedule: Full-time (40 hours per week), with flexibility for occasional off-hours work as needed. The hybrid work arrangement allows for a balance between on-site collaboration and remote work.
ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and appreciate the benefits of living in a major European city may find this role and location particularly appealing.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- Technical SEO assessment or case study presentation.
- On-site or video interview with the Head of Marketing, Founder, and Managing Director.
- Final decision and offer.
Key Assessment Areas:
- SEO knowledge and experience.
- Data analysis and interpretation skills.
- Communication and collaboration abilities.
- Problem-solving and strategic thinking.
- Cultural fit and alignment with company values.
Application Tips:
- Highlight specific SEO achievements and the impact they had on organic traffic and revenue.
- Tailor your resume and cover letter to emphasize relevant skills and experiences for this role.
- Prepare for the technical SEO assessment or case study presentation by brushing up on your knowledge of recent algorithm updates and best practices.
- Research ComparaJá's mission, values, and products to demonstrate your understanding of the company and its offerings.
ATS Keywords: SEO, Inbound Marketing, Data Analysis, Link Building, Technical SEO, Content Creation, HTML, CSS, JavaScript, Communication, Problem Solving, Teamwork, Mobile Optimization, A/B Testing, Google Analytics, Google Search Console.
ASSUMPTION: Applicants should focus on demonstrating their technical SEO expertise and ability to drive organic traffic growth through data-driven strategies.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush.
- Content management system: CMS Storyblok.
- Programming languages: HTML, CSS, JavaScript.
- Data analysis tools: Excel, Google Sheets, or other data analysis software.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should highlight their proficiency in their applications and interviews.
👔 Cultural Fit Considerations
Company Values:
- Ambition: The company values employees who are driven, proactive, and committed to helping Portuguese consumers make better financial decisions.
- Proactivity: ComparaJá encourages employees to take initiative, contribute ideas, and continuously improve their skills and knowledge.
- Spirit of teamwork: Collaboration and open communication are essential for the company's success and employees' personal growth.
Work Style:
- Data-driven: Decisions are made based on data analysis and insights to maximize results and efficiency.
- Dynamic: The company operates in a fast-paced, ever-changing environment, requiring employees to be adaptable and resilient.
- Innovative: ComparaJá values creativity, experimentation, and continuous learning to stay ahead of the competition.
Self-Assessment Questions:
- Do you have a proven track record of driving organic traffic growth through SEO strategies?
- Are you comfortable working in a dynamic, collaborative environment and adapting to change?
- Do you share ComparaJá's commitment to promoting financial literacy and helping consumers make better decisions?
ASSUMPTION: Candidates who align with ComparaJá's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- The competitive nature of the SEO landscape may require continuous learning and adaptation to stay ahead of industry trends and algorithm changes.
- Occasional off-hours work may be required to monitor and respond to algorithm updates or website issues.
- The role may involve managing multiple projects and priorities, requiring strong organizational skills and time management.
- Candidates may face competition from other experienced SEO professionals in the Lisbon job market.
ASSUMPTION: Applicants should be prepared to address these challenges proactively and demonstrate their ability to thrive in a competitive, fast-paced environment.
📈 Similar Roles Comparison
- This role focuses more on technical SEO aspects and lead generation compared to traditional content marketing or social media management positions.
- ComparaJá's mission and values set it apart from other comparison websites or financial services providers, offering candidates the opportunity to make a positive impact on consumers' financial decisions.
- Career progression in this role may involve taking on more responsibilities and leading projects, rather than following a traditional career path within a larger organization.
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Conducting a comprehensive SEO audit of ComparaJá's website to identify and address technical and on-page optimization issues.
- Developing and implementing a link-building strategy to improve domain authority and backlink profile.
- Creating and optimizing content for various financial products and services, targeting both users and search engines.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, from technical SEO aspects to content creation and optimization.
❓ Key Questions to Ask During Interview
- What are the most significant SEO challenges facing ComparaJá, and how can this role address them?
- How does ComparaJá support the professional growth and development of its employees, particularly in the SEO and content teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ComparaJá measure the success of its SEO strategies, and what KPIs are most important for this role?
- What opportunities are there for collaboration with other departments, such as product, design, or engineering, to improve SEO performance and user experience?
ASSUMPTION: Applicants should use the interview process to gather information about the company's priorities, culture, and growth opportunities, as well as to demonstrate their qualifications and fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your SEO experience, data analysis skills, and cultural fit with ComparaJá's mission and values.
- Prepare for the technical SEO assessment or case study presentation by brushing up on your knowledge of recent algorithm updates and best practices.
- Research ComparaJá's products, services, and competition to demonstrate your understanding of the company and its offerings.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
