📌 Core Information
🔹 Job Title: SEO Content Manager
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing inbound marketing strategies to drive organic traffic and search engine performance
- Generating leads through effective SEO strategies
- Collaborating with content, development, and marketing teams to implement SEO best practices
- Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
ASSUMPTION: This role requires a strong understanding of SEO principles and a proactive, analytical mindset to succeed in driving organic traffic and improving search engine rankings.
📋 Key Responsibilities
✅ Create and optimize inbound marketing strategies to ensure sustainable growth in organic traffic and search engine performance
✅ Generate leads through effective SEO strategies
✅ Collaborate with content, development, and marketing teams to implement SEO best practices
✅ Work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
✅ Contribute creative ideas and take ownership of projects with high potential for impact
✅ Analyze data and interpret metrics to make data-driven decisions
✅ Stay up-to-date with industry trends and best practices in SEO
ASSUMPTION: This role requires a balance of technical SEO knowledge, data analysis skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in SEO, with a focus on technical SEO and link building
Required Skills:
- Proven experience in SEO, ideally in competitive environments
- Strong technical SEO knowledge, including rastreabilidade, indexação, arquitetura de informação, schema markup, and Core Web Vitals
- Familiarity with tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, and SEMrush
- Excellent communication and teamwork skills
- Strong analytical and problem-solving abilities
- Fluency in Portuguese and English, spoken and written
Preferred Skills:
- Experience with websites of comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with mobile optimization and A/B testing for SEO
ASSUMPTION: Candidates with a strong background in SEO, particularly in competitive environments, and a proactive, analytical mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience level and industry standards for SEO roles in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Weekly breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
- Learning opportunities in the field of financial services
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO roles in Lisbon, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. ComparaJá is a platform that simplifies the process of finding, negotiating, and obtaining the best credit, debit cards, savings accounts, energy contracts, telecommunications, and insurance options for consumers.
Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: 2015. ComparaJá has established itself as a trusted and independent platform for comparing and analyzing financial products and services in Portugal.
Company Description:
- ComparaJá is a free, online, and independent platform that helps consumers identify and acquire the most suitable financial solutions for their needs, saving them time and money.
- The company's mission is to help Portuguese consumers make informed and conscious decisions in the different areas of personal finance by facilitating access to impartial, rigorous, and independent information about the various products and services available on the market, as well as their comparison.
- ComparaJá aims to be the leading platform for personal finance in Portugal, both for consumers and business partners, as well as for communication media and other stakeholders.
Company Specialties:
- Credit
- Debit Cards
- Mortgages
- Savings Accounts
- Energy Contracts
- Telecommunications
- Insurance
Company Website: https://www.comparaja.pt
ASSUMPTION: ComparaJá's focus on providing independent and impartial information about financial products and services makes it a valuable resource for Portuguese consumers.
📊 Role Analysis
Career Level: Mid-level. This role offers an opportunity for candidates to apply their SEO skills and gain experience working with a cross-functional team on high-impact projects.
Reporting Structure: The SEO Content Manager will report directly to the Founder, Managing Director, and Head of Marketing, working closely with content, development, and marketing teams.
Work Arrangement: Hybrid. The role requires on-site presence for 3 days per week at the company's office in Lisbon.
Growth Opportunities:
- Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
- Contributing creative ideas and taking ownership of projects with high potential for impact
- Learning opportunities in the field of financial services
ASSUMPTION: This role offers a unique opportunity for candidates to work closely with senior leadership and make a significant impact on the company's SEO performance and growth.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon
Office Location(s): Praça de Alvalade, Lisbon
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a vibrant cultural scene, historical sites, and a Mediterranean climate
- The Praça de Alvalade office is located in a bustling commercial district, with easy access to public transportation and nearby amenities
- Lisbon's cost of living is generally lower than other major European cities, with affordable housing options available
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment
- In-person or video interview with the Founder, Managing Director, and Head of Marketing
- Final decision and offer
Key Assessment Areas:
- Technical SEO knowledge and skills
- Data analysis and interpretation abilities
- Communication and teamwork skills
- Problem-solving and critical thinking
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Demonstrate your understanding of the role and ComparaJá's mission and values in your application materials
- Prepare for the technical SEO assessment by brushing up on your knowledge of tools like Google Search Console, Google Analytics, Screaming Frog, Ahrefs, and SEMrush
- Research ComparaJá's competitors and industry trends to show your initiative and enthusiasm for the role
ATS Keywords: SEO, Inbound Marketing, Technical SEO, Link Building, Data Analysis, Content Creation, HTML, CSS, JavaScript, English, Portuguese
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical SEO skills, data analysis abilities, and cultural fit with ComparaJá's values and mission.
🛠️ Tools & Technologies
- Google Search Console
- Google Analytics
- Screaming Frog
- Ahrefs
- SEMrush
- CMS Storyblok
- HTML, CSS, JavaScript
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in the SEO industry and by ComparaJá's teams.
👔 Cultural Fit Considerations
Company Values:
- Independence and impartiality in providing information and recommendations to consumers
- Simplicity and ease of use in the platform's design and functionality
- Transparency and clarity in communication with consumers and partners
- Continuous improvement and innovation in the platform's features and services
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision making and continuous learning
- Proactive and innovative approach to SEO strategies and tactics
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you align with ComparaJá's mission to help Portuguese consumers make informed and conscious decisions in the different areas of personal finance?
- Are you comfortable working in a hybrid environment, with a balance between on-site collaboration and remote flexibility?
- Do you have strong communication and teamwork skills, and are you able to work effectively with cross-functional teams?
ASSUMPTION: ComparaJá values candidates who are passionate about its mission, proactive and innovative in their approach to SEO, and strong communicators and team players.
⚠️ Potential Challenges
- Competitive SEO landscape, requiring a proactive and innovative approach to drive organic traffic and improve search engine rankings
- Need to balance technical SEO knowledge with strong communication and teamwork skills to collaborate effectively with cross-functional teams
- Hybrid work arrangement may present challenges in maintaining a healthy work-life balance
- Lisbon's cost of living may be higher than in other parts of Portugal, potentially impacting affordability for some candidates
ASSUMPTION: These challenges can be mitigated by a proactive and innovative approach to SEO, strong communication and teamwork skills, and a commitment to maintaining a healthy work-life balance.
📈 Similar Roles Comparison
- This role is unique in its focus on SEO for a comparison platform in the financial services industry, with a hybrid work arrangement and the opportunity to work directly with senior leadership
- Compared to other SEO roles, this position offers a unique blend of technical SEO expertise, data analysis, and strong communication and teamwork skills
- Career progression opportunities may include moving into a more senior SEO or marketing role within the company, or transitioning into a related field within the financial services industry
ASSUMPTION: This role offers a unique opportunity for candidates to apply their SEO skills in a specific industry and work environment, with potential for career growth and development.
📝 Sample Projects
- Conducting a comprehensive SEO audit of ComparaJá's website to identify and address technical SEO issues and opportunities
- Developing and implementing a link-building strategy to improve the website's authority and search engine rankings
- Creating and optimizing on-page content for key search terms and phrases, with a focus on user experience and engagement
ASSUMPTION: These sample projects illustrate the range of SEO-related tasks and responsibilities that the SEO Content Manager may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of ComparaJá's SEO performance, and what specific challenges the team is facing in driving organic traffic and improving search engine rankings?
- How does the SEO team collaborate with content, development, and marketing teams to implement SEO best practices, and what specific projects or initiatives are currently underway?
- What opportunities exist for professional development and growth within the SEO team and the company as a whole?
- How does ComparaJá support work-life balance for its employees, particularly in a hybrid work arrangement?
- What is the company's long-term vision for growth and expansion, and how does this role fit into that strategy?
ASSUMPTION: These questions are designed to provide insight into the specific challenges and opportunities presented by this role, as well as the company's long-term vision and commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills, and demonstrate your understanding of the role and ComparaJá's mission and values
- Prepare for the technical SEO assessment by brushing up on your knowledge of tools like Google Search Console, Google Analytics, Screaming Frog, Ahrefs, and SEMrush
- Research ComparaJá's competitors and industry trends to show your initiative and enthusiasm for the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application and next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
