📌 Core Information
🔹 Job Title: SEO Content Manager
🔹 Company: Housecall Pro
🔹 Location: United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Mid-Level (4-6 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing top-of-funnel content marketing strategies
- Leveraging data for topic research and prioritization
- Managing and mentoring a team of writers
- Overseeing content creation, editing, and publishing
- Collaborating cross-functionally to identify content opportunities
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision-making and team management.
📋 Key Responsibilities
✅ Develop, execute, and lead a top-of-funnel content marketing strategy to improve online visibility and keyword rankings
✅ Use keyword research, competitive insights, and company data to develop and prioritize content topics
✅ Grow and manage a team of freelance writers, ensuring consistent output of high-quality content delivered on time and on budget
✅ Manage and mentor a junior SEO writer, fostering career development and high performance
✅ Oversee the writing, editing, and publishing of SEO-optimized and engaging content
✅ Monitor SEO and business KPIs to measure content success and make data-driven optimizations
✅ Drive innovation in SEO content marketing by evaluating and implementing new tools, strategies, and best practices
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on content creation and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field, or equivalent work experience
Experience: 4-6 years of experience in SEO marketing, content marketing, or a related field
Required Skills:
- Expertise in keyword research tools and analytics platforms (SEMRush, GA4, Search Console)
- Strong understanding of technical SEO, site structure, and content optimization
- Excellent writing, editing, and proofreading skills
- Proven ability to build and develop high-performing teams
- Exceptional communication and presentation skills
Preferred Skills:
- Experience with SEO content management systems (e.g., BrightEdge, ContentKing)
- Familiarity with SEO content performance metrics (e.g., organic traffic, engagement, conversions)
ASSUMPTION: Candidates with experience in the home service industry or familiarity with home service professionals may have an advantage but is not required.
💰 Compensation & Benefits
Salary Range: $76,000 - $95,000 USD (based on experience and location)
Benefits:
- Medical, dental, vision, life, disability, and 401(k)
- Paid holidays and flexible, take-it-as-you-need-it paid time off
- Equity in a rapidly growing startup
- Monthly tech reimbursements
- Culture built on innovation with a focus on big ideas
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (Home Service Industry)
Company Size: 1,001-5,000 employees (Large)
Founded: 2013 (12 years ago)
Company Description:
- Housecall Pro helps home service professionals (Pros) streamline operations, scale their businesses, and save time
- Offers easy-to-use tools for scheduling, dispatching, payments, and more
- Supports over 40,000 businesses and has over 1,800 teammates across the globe
Company Specialties:
- Business software
- Job scheduling
- Payment processing
- Automatic invoicing
- Technician dispatch
- Customer remarketing
- Consumer booking app
- CRM
- Field service management software
- Mobile app
- Marketing automation
Company Website: http://www.housecallpro.com
ASSUMPTION: Housecall Pro's focus on home service professionals requires candidates to understand and empathize with their target audience.
📊 Role Analysis
Career Level: Mid-Level (4-6 years of experience)
Reporting Structure: This role reports directly to the Senior Marketing Manager
Work Arrangement: Remote OK, with the option to work from the Denver, Colorado headquarters
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to expand skills in SEO, content marketing, and team management
- Chance to work in a rapidly growing startup with a focus on innovation
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand skills and advance their career.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK with an option to work from the Denver, Colorado headquarters)
Office Location(s): Denver, Colorado
Geographic Context:
- The United States has a diverse range of home service professionals, requiring a broad understanding of their needs and challenges
- Working remotely allows for a more flexible work-life balance
- The Denver, Colorado headquarters offers a vibrant and collaborative work environment
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The remote work option provides flexibility for candidates, while the Denver, Colorado headquarters offers a collaborative and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment (SEO content audit or strategy project)
- Final interview with the senior marketing manager and potential team members
Key Assessment Areas:
- SEO content strategy and planning
- Team management and mentoring skills
- Communication and presentation skills
- Cultural fit and alignment with Housecall Pro's mission and values
Application Tips:
- Highlight relevant SEO content marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for the technical assessment by brushing up on your SEO content knowledge and tools
- Research Housecall Pro's mission, values, and company culture to demonstrate your fit and enthusiasm
ATS Keywords: SEO content marketing, keyword research, content strategy, team management, technical SEO, content optimization, home service industry
ASSUMPTION: The interview process will focus on assessing the candidate's SEO content marketing skills, team management abilities, and cultural fit with Housecall Pro.
🛠️ Tools & Technologies
- SEMRush
- GA4
- Search Console
- BrightEdge or ContentKing (preferred)
- Project management tools (e.g., Asana, Trello, or JIRA)
- Content management systems (e.g., WordPress, Drupal, or HubSpot)
ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Champion our Pros to success
- Invest in our team
- Embrace innovation
- Act with integrity
- Deliver excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
- Proactive and strategic
Self-Assessment Questions:
- How do you align with Housecall Pro's mission to champion home service professionals?
- Describe a time when you had to adapt to a significant change in your work environment or strategy
- How do you approach mentoring and developing the skills of your team members?
ASSUMPTION: Housecall Pro values candidates who are passionate about their mission, adaptable, and committed to investing in their team's growth.
⚠️ Potential Challenges
- Managing a remote team with varying time zones and work arrangements
- Keeping up with the latest SEO trends and algorithm updates
- Balancing the need for high-quality content with the demand for quantity and speed
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position focuses specifically on SEO content strategy and optimization
- Housecall Pro's focus on the home service industry requires a unique understanding of its target audience and their specific needs
- This role offers significant growth potential and the opportunity to work in a rapidly growing startup
ASSUMPTION: Candidates should consider their interest in SEO content marketing and the home service industry when comparing this role to similar positions.
📝 Sample Projects
- Conducting a comprehensive SEO content audit and developing a strategic plan to improve keyword rankings and organic traffic
- Managing a team of writers to create and publish a series of high-quality blog posts targeting specific keywords and topics
- Collaborating with cross-functional teams to develop and execute a content marketing campaign that supports a new product launch or feature
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- How does Housecall Pro support the professional development and growth of its team members?
- Can you describe the team structure and dynamics of the marketing department?
- How does Housecall Pro measure the success of its SEO content marketing efforts, and what KPIs are most important?
- What are the biggest challenges facing the home service industry, and how does Housecall Pro help its Pros overcome them?
- How does Housecall Pro foster a culture of innovation and adaptability?
ASSUMPTION: These questions help candidates better understand the company culture, team dynamics, and the specific challenges and opportunities of this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO content marketing experience and skills
- Prepare for the technical assessment by brushing up on your SEO content knowledge and tools
- Research Housecall Pro's mission, values, and company culture to demonstrate your fit and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
