📌 Core Information
🔹 Job Title: SEO & Content Manager
🔹 Company: Dibble Digital
🔹 Location: Towcester, Northamptonshire, United Kingdom (Remote/Hybrid)
🔹 Job Type: Full-time
🔹 Category: Digital Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-3+ years
🔹 Remote Status: Hybrid (Remote work with occasional on-site presence)
🚀 Job Overview
Key aspects of this role include:
- Leading SEO strategy and execution across client websites
- Shaping new website builds with an SEO-first mindset
- Managing and collaborating with freelance partners
- Crafting compelling, conversion-focused content
- Experimenting with new strategies, tools, and AI technologies
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving SEO results and improving user experience.
📋 Key Responsibilities
✅ Lead SEO strategy and execution across client websites
✅ Shape new website builds with an SEO-first mindset
✅ Write, review, and optimize SEO-focused content
✅ Manage and coordinate with freelance developers, writers, and link-building partners
✅ Collaborate with the CEO to refine SEO strategy, create SOPs, and develop repeatable success recipes
✅ Use tools like SEMrush, GA4, Google Search Console, and Microsoft Clarity to monitor performance and drive optimisation decisions
✅ Keep up-to-date with SEO best practices and experiment with new technologies, including AI tools
✅ Support and contribute to off-site SEO through content marketing, link-building strategy, and PR-style campaigns
✅ Interpret data with confidence, drawing actionable insights that improve rankings and user experience
✅ Help shape internal approach to SEO, reporting, and documentation
✅ Optional: Attend client meetings and present insights
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven decision making to achieve SEO goals.
🎯 Required Qualifications
Education: Relevant degree or equivalent experience
Experience: 2-3+ years in an SEO role, ideally within a digital marketing agency
Required Skills:
- Strong knowledge of on-site and technical SEO, plus content strategy and optimisation
- Proven ability to craft compelling, conversion-focused content
- Experience with SEMrush, GA4, Google Search Console, Microsoft Clarity, and similar tools
- Comfortable using low- or no-code website platforms (e.g., WordPress, Webflow, Divi, Elementor)
- Excellent organisation and attention to detail
- Solid understanding of digital marketing best practices
- Strong communication skills and ability to work both independently and collaboratively
- Full UK driving licence
Preferred Skills:
- Previous experience managing freelancers or collaborating with external partners
- Basic understanding of CRO (conversion rate optimisation)
- Familiarity with AI content generation tools
- Any experience with digital PR or outreach campaigns
ASSUMPTION: Candidates should have a proven track record in SEO and be comfortable working autonomously and collaboratively in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: £30,000–£35,000 per annum (based on experience)
Benefits:
- Flexible remote working
- Company pension
- 30 days holiday including bank holidays
- Opportunities for professional growth and development
- Encouraged attendance at industry events and networking opportunities
- Collaborative, supportive, and dynamic working environment
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is based on industry standards for SEO managers with 2-3 years of experience in the United Kingdom.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing
Company Size: Small (11-50 employees)
Founded: 2015
Company Description:
- Dibble Digital is a small but ambitious digital marketing agency specialising in Website Design & Development, SEO, Google Ads, and Paid Social for B2B clients and a handful of B2C.
- The company is focused on refining internal processes to deliver reliable, efficient, and repeatable results for clients.
- Dibble Digital is growing thoughtfully, building a collaborative, agile team that's curious about new technologies and excited by what's next in digital marketing.
Company Specialties:
- Website Design & Development
- SEO
- Google Ads
- Paid Social
Company Website: dibbledigital.co.uk
ASSUMPTION: Dibble Digital is a small, growing agency with a focus on delivering high-quality digital marketing services to its clients.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the CEO and may oversee freelance partners.
Work Arrangement: Hybrid (Remote work with occasional on-site presence in Towcester, Northamptonshire)
Growth Opportunities:
- Potential to influence strategic direction and shape internal processes
- Opportunities to learn and experiment with new technologies, including AI
- Possibility to attend industry events and networking opportunities
ASSUMPTION: This role offers growth opportunities through influencing strategic direction, learning new technologies, and attending industry events.
🌍 Location & Work Environment
Office Type: Hybrid (Remote work with occasional on-site presence)
Office Location(s): Towcester, Northamptonshire, United Kingdom
Geographic Context:
- Towcester is a market town in Northamptonshire, England, with a population of around 22,000.
- The town is located near the M1 motorway, providing easy access to London and other major cities.
- Northamptonshire is a county in the East Midlands of England, known for its historic sites and beautiful countryside.
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The hybrid work arrangement allows for a balance between remote work and occasional on-site presence, providing flexibility and the opportunity to collaborate with the team in person.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to discuss the role and assess cultural fit
- Technical SEO test or task to evaluate skills and knowledge
- Final interview with the CEO to discuss the role in more detail and answer any questions
Key Assessment Areas:
- SEO knowledge and skills
- Content creation and optimisation abilities
- Data analysis and interpretation
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's values
- Prepare for the technical SEO test or task by brushing up on your SEO knowledge and skills
- Research the company and its clients to show your enthusiasm and understanding of the business
ATS Keywords: SEO, Content Management, Website Optimization, Google Ads, Paid Social, Technical SEO, Content Strategy, Data Analysis, Freelancer Management, Collaboration, AI Tools, Link Building, Digital PR, CRO, Communication, Attention to Detail
ASSUMPTION: The application process will involve an initial screen, a technical SEO test or task, and a final interview with the CEO to assess skills, knowledge, and cultural fit.
🛠️ Tools & Technologies
- SEMrush
- GA4
- Google Search Console
- Microsoft Clarity
- WordPress, Webflow, Divi, or Elementor
- AI content generation tools (used responsibly)
ASSUMPTION: This role requires proficiency in various SEO tools, content management systems, and potentially AI content generation tools.
👔 Cultural Fit Considerations
Company Values:
- Ambitious
- Collaborative
- Agile
- Curious
- Excited by what's next in digital marketing
Work Style:
- Autonomous
- Data-driven
- Experimental
- Adaptable
- Collaborative
Self-Assessment Questions:
- Do you thrive in an autonomous environment and enjoy taking ownership of projects?
- Are you comfortable using data to drive decision-making and optimisation?
- Do you embrace new technologies and enjoy experimenting with new ideas?
- Are you a strong communicator who can work both independently and collaboratively?
ASSUMPTION: Dibble Digital values ambition, collaboration, agility, curiosity, and excitement for the future of digital marketing. Candidates should assess their fit with these values and work style preferences.
⚠️ Potential Challenges
- Managing a network of freelance partners and ensuring consistent, high-quality work
- Keeping up-to-date with the latest SEO trends, algorithms, and best practices
- Balancing strategic planning with hands-on execution
- Occasional on-site presence may be required, depending on the company's needs
ASSUMPTION: This role may present challenges in managing freelance partners, staying current with SEO trends, and balancing strategic planning with hands-on work.
📈 Similar Roles Comparison
- Compared to SEO specialists, this role requires more strategic planning and collaboration with the CEO to refine SEO strategy and create SOPs
- Compared to content managers, this role places a stronger emphasis on SEO and data-driven decision making
- Career path comparison: This role can lead to senior SEO roles, SEO team leadership, or other digital marketing management positions
ASSUMPTION: This role combines elements of SEO strategy, content management, and data analysis, making it distinct from other similar roles.
📝 Sample Projects
- Conducting a comprehensive SEO audit of a client's website and developing a strategic plan to improve rankings and user experience
- Creating and optimising content for a new website launch, with a focus on driving organic traffic and conversions
- Managing a link-building campaign to improve a client's domain authority and organic rankings
ASSUMPTION: Sample projects may involve SEO audits, content creation and optimisation, and link-building campaigns to drive organic traffic and improve user experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to SEO and how this role fits into that strategy?
- How does the company support the professional growth and development of its employees?
- What are the biggest challenges facing the SEO team currently, and how can this role help address them?
- How does the company approach collaboration and communication within the team and with clients?
- What are the next steps for the SEO team and the company as a whole, and how can this role contribute to that growth?
ASSUMPTION: Candidates should ask questions that demonstrate their interest in the role, the company, and its growth prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the technical SEO test or task by brushing up on your SEO knowledge and skills
- Research the company and its clients to show your enthusiasm and understanding of the business
- Follow up with the hiring manager within a week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
