📌 Core Information
🔹 Job Title: SEO Content Manager - German Speaking (m/f/x)
🔹 Company: Tipico
🔹 Location: St. Julian's, Malta
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging content for Tipico Games, the leading sports betting provider in Germany.
- Developing and executing SEO strategies for all game sites to enhance search presence.
- Collaborating cross-functionally with marketing, product, and design teams to create strategies that enhance the customer journey and fuel engagement.
- Staying ahead of industry trends and keeping content fresh and relevant.
- Optimizing content for SEO and tracking performance using analytics tools.
ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a passion for iGaming and a solid understanding of SEO best practices.
📋 Key Responsibilities
✅ Craft compelling content for Tipico Games that informs, entertains, and engages our player base.
✅ Develop and execute SEO strategies for all our games sites, including the product and the blog.
✅ Ensure all content stays true to Tipico's brand voice while appealing to our diverse gaming audience.
✅ Collaborate cross-functionally with marketing, product, and design teams to create strategies that enhance the customer journey and fuel engagement.
✅ Stay ahead of the game, tracking trends in the gaming industry, culture, and new releases to keep content fresh and relevant.
✅ Optimize content for SEO to ensure a strong search presence.
✅ Track performance using analytics tools, measure what works, refine what doesn't, and keep improving with every piece published.
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and time management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: At least 2 years of hands-on experience crafting engaging content across formats like blogs, articles, and social media posts. Experience in iGaming or a genuine interest for casino and gaming content is a must.
Required Skills:
- Excellent content writing skills with a strong portfolio demonstrating storytelling abilities.
- Proven SEO savvy with a solid understanding of SEO best practices.
- Knowledge of CMS like WordPress or typo3.
- Excellent analytical, strategic, and creative thinking skills.
- Strong communication skills, both verbal and written, with clear, compelling, and on-brand messaging.
- Top-notch organizational skills to manage deadlines and multiple projects without dropping the ball.
- Fluency in English and German (oral and written) is essential for this role.
Preferred Skills:
- Experience with AI prompting and automations.
- Familiarity with gaming industry trends and culture.
ASSUMPTION: Candidates with a proven track record in SEO-focused content creation and a genuine passion for iGaming will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for a mid-level SEO Content Manager role in Malta).
Benefits:
- Established International Group with opportunities for personal and professional growth.
- Relocation support to make your move to Malta as smooth as possible.
- Competitive package with an indefinite contract, competitive salary, insurance (private health, dental, private accident, sickness, and life), and free parking.
- On-site childcare for employees with children aged 3 and above.
- Sports incentive to subsidize a gym membership of your choice.
- Modern offices with the latest technology and a supportive environment.
- Sponsored charity and team gatherings to reinforce connections and have fun together as one team.
Working Hours: Full-time, 40 hours per week. Tipico offers a flexible work environment with a focus on results and work-life balance.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Tipico is a leading sports betting provider in Germany, operating in the competitive iGaming industry.
Company Size: Tipico is a well-established international group with a solid foundation for growth. With around 3 employees, it offers a close-knit work environment and opportunities for personal and professional growth.
Founded: Tipico was founded in 2004 and has since grown to become one of the most dynamic tech companies in the iGaming industry.
Company Description:
- Tipico is Germany's leading sports betting provider and one of the most dynamic tech companies in the iGaming industry.
- The company approaches every challenge like a championship match, with a mission to excite the arena and elevate the betting experience for every customer.
- Tipico's culture is energetic and ambitious, with a focus on playing as a team to win high, leave an impact, and commit to excellence.
Company Specialties:
- Sports betting
- iGaming
- Tech and innovation
Company Website: http://tipico-cottbus.de
ASSUMPTION: Tipico's focus on innovation and excellence makes it an attractive employer for candidates seeking a challenging and rewarding work environment in the iGaming industry.
📊 Role Analysis
Career Level: Mid-level SEO Content Manager role with opportunities for growth and development within the company.
Reporting Structure: This role reports directly to the Head of Marketing or a similar position within the company's marketing department.
Work Arrangement: On-site, full-time position with flexible working hours and a focus on results and work-life balance.
Growth Opportunities:
- Progression to a senior role within the marketing department, such as Senior SEO Content Manager or Marketing Manager.
- Expansion into other areas of the business, such as product management or customer success.
- International career opportunities within Tipico's global network of offices.
ASSUMPTION: This role offers excellent opportunities for professional growth and development within the company, as well as the chance to work in a dynamic and innovative industry.
🌍 Location & Work Environment
Office Type: Modern, open-plan offices with the latest technology, located in St. Julian's, Malta.
Office Location(s): Vjal Portomaso, St. Julian's, Malta
Geographic Context:
- Malta is a small island nation in the Mediterranean Sea, known for its mild climate, beautiful beaches, and historic sites.
- St. Julian's is a popular tourist destination and a bustling hub for the iGaming industry, with a vibrant nightlife and numerous restaurants and cafes.
- The office is located in the heart of St. Julian's, within walking distance of the beach and numerous amenities.
Work Schedule: Full-time, 40 hours per week, with flexible working hours and a focus on results and work-life balance.
ASSUMPTION: The modern office environment and central location in St. Julian's offer a pleasant and convenient work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interview with the hiring manager or a panel of interviewers to discuss the candidate's experience, skills, and fit for the role.
- Assessment of the candidate's portfolio and writing samples.
- Final decision and job offer for the successful candidate.
Key Assessment Areas:
- Content creation and storytelling skills.
- SEO knowledge and understanding of SEO best practices.
- Cultural fit and alignment with Tipico's values and work environment.
- Communication skills and ability to work effectively with cross-functional teams.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include examples of your best work and explain how your experience and skills make you a strong fit for this position.
- Prepare for the interview by researching Tipico's company culture and values, as well as the iGaming industry and trends.
ATS Keywords: SEO, content manager, iGaming, German, English, CMS, WordPress, typo3, analytics, trends, gaming industry, customer engagement, cross-functional teams, brand voice, storytelling, SEO strategies, SEO optimization, performance tracking.
ASSUMPTION: Tipico's hiring process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- CMS: WordPress, typo3
- Analytics tools: Google Analytics, Adobe Analytics, or similar
- SEO tools: SEMrush, Ahrefs, Moz, or similar
- Project management tools: Asana, Trello, Jira, or similar
ASSUMPTION: The tools and technologies listed are commonly used in SEO-focused content creation roles and may vary depending on the company's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Energy and ambition
- Teamwork and collaboration
- Innovation and excellence
Work Style:
- Dynamic and fast-paced
- Focus on results and work-life balance
- Collaborative and supportive work environment
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong passion for iGaming and a genuine interest in staying up-to-date with industry trends?
ASSUMPTION: Tipico's company culture is energetic, ambitious, and collaborative, with a focus on innovation and excellence. Candidates who are a strong fit for this culture will be most successful in this role.
⚠️ Potential Challenges
- Keeping up with the fast-paced and dynamic nature of the iGaming industry.
- Balancing the creative and analytical aspects of the role, with a strong focus on SEO optimization.
- Managing multiple projects and deadlines effectively, with a high degree of autonomy.
- Adapting to a new work environment and culture, if relocating to Malta.
ASSUMPTION: These challenges can be overcome with strong self-motivation, time management skills, and a genuine passion for iGaming and SEO-focused content creation.
📈 Similar Roles Comparison
- Compared to other SEO Content Manager roles, this position offers a unique focus on the iGaming industry and a dynamic, fast-paced work environment.
- In the iGaming industry, this role is competitive with other leading sports betting providers and online gaming companies.
- Career progression in this role may lead to senior marketing positions within the company or international career opportunities within Tipico's global network of offices.
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and innovative industry, with excellent growth and development prospects.
📝 Sample Projects
- Developing and executing an SEO strategy for a new game launch, resulting in a significant increase in organic traffic and user engagement.
- Creating a series of blog posts on iGaming trends and industry insights, driving traffic and establishing the company as a thought leader in the space.
- Optimizing existing content for SEO, leading to improved search rankings and increased organic traffic.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to tactical optimization and content creation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Tipico support the professional growth and development of its employees?
- What are the biggest challenges facing the iGaming industry, and how does Tipico plan to address them?
- How does Tipico approach collaboration and communication with cross-functional teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to assess the company's culture, growth opportunities, and the specific priorities and challenges of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching Tipico's company culture and values, as well as the iGaming industry and trends.
- If selected for an interview, be prepared to discuss your portfolio and writing samples in detail.
- Follow up with the hiring manager or HR representative within one week of the interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
