📌 Core Information
🔹 Job Title: SEO Content Manager:in (w/m/d)
🔹 Company: Enpal B.V.
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time (Vollzeit)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Lieber dem Haustier daheim oder den Kolleg:innen im B&xfc;ro Gesellschaft leisten? Auch nach der Pandemie bieten wir dir ein hybrides Arbeitsmodell.)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for various platforms to attract and inform target audiences
- Conducting research on trends and topics in renewable energy to keep content up-to-date
- Optimizing content for search engines (SEO) to increase visibility and generate organic traffic
- Collaborating with the marketing team to develop editorial plans and implement content strategies
- Analyzing content performance and continuously improving it
ASSUMPTION: The role requires a strong focus on creating high-quality, engaging content that resonates with target audiences and drives organic traffic through effective SEO strategies.
📋 Key Responsibilities
✅ Write and edit texts for various platforms (website, blogs, newsletters) that engage target audiences and inform them about renewable energy topics
✅ Research current trends and topics in the renewable energy sector to keep content up-to-date and relevant
✅ Optimize content for search engines (SEO) to increase visibility and generate organic traffic
✅ Collaborate with the marketing team to develop editorial plans and implement content strategies
✅ Analyze content performance and implement measures for continuous improvement
ASSUMPTION: The role requires strong writing skills, creativity, and a solid understanding of SEO principles to create engaging and effective content.
🎯 Required Qualifications
Education: A degree in communication, journalism, marketing, or a related field
Experience: At least 2 years of experience in writing texts for media outlets, websites, or blogs, ideally in the renewable energy or technology sector
Required Skills:
- Excellent writing skills in German (verhandlungssicher in Wort und Schrift)
- Strong research skills
- Familiarity with SEO tools (e.g., ahrefs, Google Search Console)
- Creativity and a good sense for topics that engage target audiences
- Proactive and responsible work ethic
- Ability to prioritize tasks in a fast-paced environment and deliver high-quality work
Preferred Skills:
- Experience in the renewable energy sector
- Fluency in additional languages
ASSUMPTION: The role requires a strong educational background in a relevant field, along with proven writing experience and a solid understanding of SEO principles.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on industry standards for a mid-level SEO content manager role in Berlin)
Benefits:
- Work in Germany's first green unicorn and actively contribute to the solar energy revolution
- Diverse and international team with more than 65 nationalities
- Hybrid work model (Lieber dem Haustier daheim oder den Kolleg:innen im B&xfc;ro Gesellschaft leisten?)
- Modern office in Berlin-Friedrichshain with various amenities (e.g., table tennis, yoga, terrace, filled drinks fridge)
- Onboarding day to learn about the company, team, and founder Mario
- Regular updates on company performance and developments through monthly all-hands meetings and lunch & learn sessions
- Strong team spirit and unforgettable team events
- Feedback-driven culture that values input and growth
Working Hours: 40 hours per week, with flexible hours and the option to work remotely some days
ASSUMPTION: The salary range is based on industry standards for a mid-level SEO content manager role in Berlin, taking into account the company's size and the required qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Services for Renewable Energy (Enpal is the market leader for solar panels in Europe and the largest competitive smart meter operator in Germany)
Company Size: 1,001-5,000 employees (Enpal is a fast-growing startup with a strong focus on innovation and sustainability)
Founded: 2017 (Enpal has quickly become one of the leading players in the renewable energy sector)
Company Description:
- Enpal offers simple, affordable, and intelligent energy solutions for households
- The company's core technology is the Energy Trader, an AI-powered platform that connects storage systems, charging stations, and heat pumps to the power grid
- Enpal is committed to creating a sustainable future by making renewable energy accessible and affordable for everyone
Company Specialties:
- Renewable energy
- Photovoltaics
- Sales and business development
- Technology and software development
- Green energy and clean tech
- Career and development opportunities
Company Website: www.enpal.de
ASSUMPTION: Enpal is a fast-growing, innovative company in the renewable energy sector, with a strong focus on sustainability and customer-centric solutions.
📊 Role Analysis
Career Level: Mid-level (The role requires 2-5 years of experience and offers opportunities for growth and development)
Reporting Structure: The role reports directly to the marketing team and collaborates with various departments to implement content strategies
Work Arrangement: Hybrid (Lieber dem Haustier daheim oder den Kolleg:innen im B&xfc;ro Gesellschaft leisten?)
Growth Opportunities:
- Expanding the content team and taking on a leadership role
- Developing expertise in SEO and becoming a specialist in the field
- Contributing to the company's overall growth and success in the renewable energy sector
ASSUMPTION: The role offers opportunities for growth and development within the company, as Enpal continues to expand and solidify its position in the renewable energy market.
🌍 Location & Work Environment
Office Type: Modern office in Berlin-Friedrichshain with various amenities (e.g., table tennis, yoga, terrace, filled drinks fridge)
Office Location(s): Koppenstraße 8, Berlin, 10243, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and recreational opportunities
- Berlin is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Flexible hours with the option to work remotely some days
ASSUMPTION: The office environment is designed to foster collaboration, creativity, and employee well-being, with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the marketing team and/or hiring manager
- Final decision and job offer
Key Assessment Areas:
- Writing and editing skills
- Research and analytical skills
- SEO knowledge and experience
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Provide examples of your previous work, demonstrating your ability to create engaging content and optimize it for search engines
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: SEO, content writing, research, marketing, team collaboration, performance analysis, creativity, proactivity, responsibility, task prioritization, German language proficiency
ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- SEO tools (e.g., ahrefs, Google Search Console)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The role requires proficiency in various tools and technologies to create, optimize, and manage content effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation and sustainability
- Customer-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Proactive and responsible
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you align with Enpal's commitment to sustainability and innovation?
- How comfortable are you working in a fast-paced, collaborative environment?
- How do you approach continuous learning and improvement in your work?
ASSUMPTION: Enpal values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and sustainability.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the renewable energy sector and adapting content strategies accordingly
- Balancing the need for SEO-optimized content with the desire to create engaging and informative pieces
- Managing multiple projects and deadlines in a dynamic work environment
- Adapting to a hybrid work arrangement and maintaining productivity both in the office and remotely
ASSUMPTION: The role presents unique challenges that require strong organizational skills, adaptability, and a proactive approach to content creation and optimization.
📈 Similar Roles Comparison
- Unlike traditional content management roles, this position places a strong emphasis on SEO and organic traffic generation
- Enpal's focus on renewable energy and sustainability sets it apart from other companies in the sector
- As a mid-level role, this position offers opportunities for growth and development within the company
ASSUMPTION: The role is unique in its focus on SEO and organic traffic generation, with a strong emphasis on sustainability and innovation in the renewable energy sector.
📝 Sample Projects
- Creating a series of blog posts on the latest trends and developments in the renewable energy sector
- Optimizing Enpal's website for search engines to improve organic traffic and visibility
- Developing a content strategy for Enpal's social media channels to engage target audiences and drive brand awareness
ASSUMPTION: The role requires a diverse range of content creation and optimization projects, tailored to Enpal's unique position in the renewable energy sector.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing team collaborate with other departments to implement content strategies?
- What opportunities are there for growth and development within the company?
- How does Enpal support work-life balance for its employees?
- What are the biggest challenges facing the company in the coming years, and how can this role contribute to addressing them?
ASSUMPTION: The interview process is an opportunity to assess the role's fit with your skills, experience, and career goals, as well as to learn more about the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/EnpalBV/744000054524782-seo-content-manager-in-w-m-d
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare examples of your previous work, demonstrating your ability to create engaging content and optimize it for search engines
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
