K

SEO & Content Marketing Manager Mid SEO & Content Marketing Manager Mid

KΓΆrber Group
Full-time
On-site
Porto, Porto, Portugal
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: SEO & Content Marketing Manager (Mid)

πŸ”Ή Company: KΓΆrber Group

πŸ”Ή Location: Porto, Portugal

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 29, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (with possibility of working from home)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing SEO strategies with a focus on content creation and performance
  • Collaborating with cross-functional teams to craft compelling content that drives visibility, engagement, and conversions
  • Translating business needs into impactful, search-optimized content across owned, earned, and paid channels
  • Monitoring SEO and content KPIs, providing insights and recommendations to improve reach, engagement, and conversions

ASSUMPTION: This role requires a strong background in SEO and digital content creation, with a focus on writing and editing for digital channels. The ideal candidate will have a deep understanding of SEO best practices and the ability to collaborate with technical and creative teams.

πŸ“‹ Key Responsibilities

βœ… Translate business needs into impactful, search-optimized content across owned, earned, and paid channels

βœ… Collaborate with the SEO & Content Marketing Lead to define and implement content and on-page and off-page SEO strategies

βœ… Plan, write, and optimize conversion-focused content for landing pages, blog articles, sales funnels, and other web properties

βœ… Develop topic clusters and long-form content in collaboration with subject-matter experts to support organic visibility and lead generation

βœ… Support the SEO & Content team in developing and executing broader content marketing strategies that align with business goals, audience needs, and cross-channel campaigns

βœ… Monitor SEO and content KPIs, providing insights and recommendations to improve reach, engagement, and conversions

βœ… Conduct SEO audits and content gap analyses to identify and address performance opportunities

βœ… Optimize existing content in our CMS for structure, metadata, internal linking, and user intent

βœ… Ensure content is aligned with accessibility standards and brand guidelines

βœ… Work closely with Brand, Creative, and Content teams to transform raw input into concise, user-focused copy that supports our tone of voice and business goals

βœ… Contribute to integrated campaigns by crafting digital-first copy for paid ads, social media, and email marketing

ASSUMPTION: This role requires strong writing and editing skills, with a flair for storytelling and brand tone. The ideal candidate will have experience working across content formats and platforms, with a basic understanding of HTML and metadata optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in SEO and digital content creation (either in-house or at an agency)

Required Skills:

  • Excellent command of English (fluent level); German is a plus
  • Analytical mindset with a keen attention to detail and the ability to manage multiple priorities
  • Strong background in writing and editing content for digital channels, with a flair for storytelling and brand tone
  • Deep understanding of SEO best practices and how to apply them to content strategy
  • Experience working across content formats (text, video scripts, podcasts, visuals, etc.) and platforms
  • Familiarity with CMS platforms and a basic understanding of HTML/metadata optimization
  • Able to collaborate with technical and creative teams and translate complex topics into digestible content

Preferred Skills:

  • Experience with website unification/migration projects
  • Experience with content for paid media or marketing automation platforms

ASSUMPTION: The ideal candidate will have a proven track record in SEO and digital content creation, with a strong portfolio of work that demonstrates their ability to create engaging, optimized content.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

  • Possibility of Working from Home
  • Training Budget for each employee
  • Private Health Insurance
  • 3 Additional Vacation Days
  • Cooking, sports, or book club
  • Fresh fruits
  • Fresh coffee, tea, or water

Working Hours: Full-time (40 hours per week), with flexibility for working from home

ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. The actual salary may vary depending on the candidate's experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: KΓΆrber Group operates in the transportation, logistics, supply chain, and storage industry, providing a broad range of proven, end-to-end supply chain solutions. The company offers software, automation, mail and parcel solutions, voice solutions, robotics, and materials handling, along with the expertise to tie it all together.

Company Size: KΓΆrber Group has 1,001-5,000 employees, providing an environment where the team thinks and acts entrepreneurially, with an international and dynamic working atmosphere and cross-functional teams.

Founded: The company's Business Area Supply Chain is part of the global technology group KΓΆrber, with a history of providing supply chain solutions that help customers manage the supply chain as a competitive advantage.

Company Description:

  • KΓΆrber uniquely provides a broad range of proven, end-to-end supply chain solutions fitting any business size, strategy, or appetite for growth
  • The company helps customers conquer the complexity of the supply chain, with a portfolio that includes software, automation, mail and parcel solutions, voice solutions, robotics, and materials handling
  • KΓΆrber helps to manage the supply chain as a competitive advantage, offering the expertise to tie it all together

Company Specialties:

  • Supply chain solutions
  • Logistics and transportation
  • Warehouse automation
  • Software and technology

Company Website: https://www.koerber-supplychain.com/

ASSUMPTION: KΓΆrber Group is a well-established company in the supply chain industry, with a strong focus on providing end-to-end solutions for businesses of all sizes.

πŸ“Š Role Analysis

Career Level: Mid-level marketing professional with a focus on SEO and content marketing

Reporting Structure: This role reports directly to the SEO & Content Marketing Lead and works closely with cross-functional teams, including Brand, Digital Marketing, Creative, and Development

Work Arrangement: On-site with the possibility of working from home, offering a flexible work arrangement that prioritizes results over locations

Growth Opportunities:

  • Potential career progression within the marketing department or broader organization
  • Opportunities to work on diverse projects and campaigns, gaining exposure to various aspects of the business
  • Access to training and development resources to support professional growth

ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and international working environment.

🌍 Location & Work Environment

Office Type: KΓΆrber Group's office in Porto, Portugal, offers a modern and collaborative work environment, with a focus on results and innovation

Office Location(s): Lilienthalstraße 16/18, Konstanz, 78467, DE; In der Hub 2-8, 61231 Bad Nauheim, DE

Geographic Context:

  • Porto is the second-largest city in Portugal, with a rich history and cultural heritage
  • The city offers a high quality of life, with a mild climate, beautiful architecture, and a vibrant food and drink scene
  • Porto is well-connected by public transportation, with easy access to the city center and other neighborhoods

Work Schedule: Full-time (40 hours per week), with flexibility for working from home

ASSUMPTION: The office environment at KΓΆrber Group is designed to foster collaboration and innovation, with a focus on results and a strong company culture.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Technical assessment or case study presentation
  • Final interview with the SEO & Content Marketing Lead and/or other team members

Key Assessment Areas:

  • SEO and content marketing knowledge and skills
  • Writing and editing abilities
  • Cultural fit and alignment with company values
  • Problem-solving and analytical skills

Application Tips:

  • Highlight relevant SEO and content marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture
  • Prepare examples of your work that showcase your writing and editing skills, as well as your ability to create engaging, optimized content

ATS Keywords: SEO, content marketing, digital content creation, writing, editing, storytelling, brand tone, SEO best practices, CMS platforms, HTML, metadata optimization, collaboration, cross-functional teams

ASSUMPTION: The application process for this role is likely to involve multiple stages, with a focus on assessing the candidate's technical skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Content Management Systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
  • SEO tools such as Google Search Console, SEMrush, Ahrefs, or Moz
  • Analytics tools such as Google Analytics
  • Project management tools such as Asana, Trello, or Jira

ASSUMPTION: The ideal candidate will have experience with relevant SEO and content marketing tools, as well as a willingness to learn and adapt to new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Customer focus
  • Responsibility
  • Integrity

Work Style:

  • Results-driven and focused on delivering high-quality work
  • Collaborative and able to work effectively with cross-functional teams
  • Adaptable and able to manage multiple priorities in a dynamic environment

Self-Assessment Questions:

  • Do you have a proven track record in SEO and digital content creation, with a strong portfolio of work that demonstrates your ability to create engaging, optimized content?
  • Are you able to collaborate effectively with technical and creative teams, translating complex topics into digestible content?
  • Do you have a strong command of English (fluent level), with excellent writing and editing skills?

ASSUMPTION: KΓΆrber Group values innovation, collaboration, and a customer-focused approach, seeking candidates who are results-driven, adaptable, and able to work effectively in a dynamic environment.

⚠️ Potential Challenges

  • The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills
  • The company operates in a competitive industry, with a focus on delivering high-quality solutions and services to clients
  • The role may require occasional travel to other office locations or client sites
  • The company's dynamic and international working environment may present cultural and linguistic challenges

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment, with strong time management and communication skills.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other SEO and content marketing positions, but may offer more focus on collaboration and cross-functional teamwork
  • The role may require more experience with specific SEO tools or technologies, depending on the company's size and industry
  • Career progression in this role may involve moving into a more senior SEO or content marketing position, or transitioning into a related field such as digital marketing or product management

ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and international working environment, with a focus on collaboration and cross-functional teamwork.

πŸ“ Sample Projects

  • Developing and executing an SEO strategy for a new product launch, including keyword research, on-page optimization, and content creation
  • Conducting a content audit and gap analysis to identify opportunities for improving organic visibility and lead generation
  • Creating and optimizing long-form content, such as blog posts or whitepapers, to support organic visibility and thought leadership

ASSUMPTION: The ideal candidate will have experience with relevant SEO and content marketing projects, with a strong portfolio of work that demonstrates their ability to create engaging, optimized content.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the broader marketing organization?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the company support the professional development and growth of its employees?
  • What are the biggest challenges facing the company and this role in the coming year, and how can I contribute to addressing them?
  • How does the company approach work-life balance, and what resources are available to support employees' well-being?

ASSUMPTION: The ideal candidate will be proactive and curious, with a strong desire to understand the company's culture, values, and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant SEO and content marketing experience and skills
  • Prepare examples of your work that showcase your writing and editing skills, as well as your ability to create engaging, optimized content
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.