SEO & Content Marketing Manager Mid SEO & Content Marketing Manager Mid

📌 Core Information

🔹 Job Title: SEO & Content Marketing Manager (Mid)

🔹 Company: Körber Group

🔹 Location: Porto, Portugal

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with possibility of working from home)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing SEO strategies with a focus on content creation and performance
• Collaborating with cross-functional teams to craft compelling content that drives visibility, engagement, and conversions
• Translating business needs into impactful, search-optimized content across owned, earned, and paid channels
• Monitoring SEO and content KPIs, providing insights and recommendations to improve reach, engagement, and conversions

ASSUMPTION: This role requires a strong background in SEO and digital content creation, with a focus on writing and editing for digital channels. The ideal candidate will have a deep understanding of SEO best practices and the ability to collaborate with technical and creative teams.

📋 Key Responsibilities

✅ Translate business needs into impactful, search-optimized content across owned, earned, and paid channels

✅ Collaborate with the SEO & Content Marketing Lead to define and implement content and on-page and off-page SEO strategies

✅ Plan, write, and optimize conversion-focused content for landing pages, blog articles, sales funnels, and other web properties

✅ Develop topic clusters and long-form content in collaboration with subject-matter experts to support organic visibility and lead generation

✅ Support the SEO & Content team in developing and executing broader content marketing strategies that align with business goals, audience needs, and cross-channel campaigns

✅ Monitor SEO and content KPIs, providing insights and recommendations to improve reach, engagement, and conversions

✅ Conduct SEO audits and content gap analyses to identify and address performance opportunities

✅ Optimize existing content in our CMS for structure, metadata, internal linking, and user intent

✅ Ensure content is aligned with accessibility standards and brand guidelines

✅ Work closely with Brand, Creative, and Content teams to transform raw input into concise, user-focused copy that supports our tone of voice and business goals

✅ Contribute to integrated campaigns by crafting digital-first copy for paid ads, social media, and email marketing

ASSUMPTION: This role requires strong writing and editing skills, with a flair for storytelling and brand tone. The ideal candidate will have experience working across content formats and platforms, with a basic understanding of HTML and metadata optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in SEO and digital content creation (either in-house or at an agency)

Required Skills:

• Excellent command of English (fluent level); German is a plus
• Analytical mindset with a keen attention to detail and the ability to manage multiple priorities
• Strong background in writing and editing content for digital channels, with a flair for storytelling and brand tone
• Deep understanding of SEO best practices and how to apply them to content strategy
• Experience working across content formats (text, video scripts, podcasts, visuals, etc.) and platforms
• Familiarity with CMS platforms and a basic understanding of HTML/metadata optimization
• Able to collaborate with technical and creative teams and translate complex topics into digestible content

Preferred Skills:

• Experience with website unification/migration projects
• Experience with content for paid media or marketing automation platforms

ASSUMPTION: The ideal candidate will have a proven track record in SEO and digital content creation, with a strong portfolio of work that demonstrates their ability to create engaging, optimized content.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance)

Benefits:

• Possibility of Working from Home
• Training Budget for each employee
• Private Health Insurance
• 3 Additional Vacation Days
• Cooking, sports, or book club
• Fresh fruits
• Fresh coffee, tea, or water

Working Hours: Full-time (40 hours per week), with flexibility for working from home

ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. The actual salary may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Körber Group operates in the transportation, logistics, supply chain, and storage industry, providing a broad range of proven, end-to-end supply chain solutions. The company offers software, automation, mail and parcel solutions, voice solutions, robotics, and materials handling, along with the expertise to tie it all together.

Company Size: Körber Group has 1,001-5,000 employees, providing an environment where the team thinks and acts entrepreneurially, with an international and dynamic working atmosphere and cross-functional teams.

Founded: The company's Business Area Supply Chain is part of the global technology group Körber, with a history of providing supply chain solutions that help customers manage the supply chain as a competitive advantage.

Company Description:

• Körber uniquely provides a broad range of proven, end-to-end supply chain solutions fitting any business size, strategy, or appetite for growth
• The company helps customers conquer the complexity of the supply chain, with a portfolio that includes software, automation, mail and parcel solutions, voice solutions, robotics, and materials handling
• Körber helps to manage the supply chain as a competitive advantage, offering the expertise to tie it all together

Company Specialties:

• Supply chain solutions
• Logistics and transportation
• Warehouse automation
• Software and technology

Company Website: https://www.koerber-supplychain.com/

ASSUMPTION: Körber Group is a well-established company in the supply chain industry, with a strong focus on providing end-to-end solutions for businesses of all sizes.

📊 Role Analysis

Career Level: Mid-level marketing professional with a focus on SEO and content marketing

Reporting Structure: This role reports directly to the SEO & Content Marketing Lead and works closely with cross-functional teams, including Brand, Digital Marketing, Creative, and Development

Work Arrangement: On-site with the possibility of working from home, offering a flexible work arrangement that prioritizes results over locations

Growth Opportunities:

• Potential career progression within the marketing department or broader organization
• Opportunities to work on diverse projects and campaigns, gaining exposure to various aspects of the business
• Access to training and development resources to support professional growth

ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and international working environment.

🌍 Location & Work Environment

Office Type: Körber Group's office in Porto, Portugal, offers a modern and collaborative work environment, with a focus on results and innovation

Office Location(s): Lilienthalstraße 16/18, Konstanz, 78467, DE; In der Hub 2-8, 61231 Bad Nauheim, DE

Geographic Context:

• Porto is the second-largest city in Portugal, with a rich history and cultural heritage
• The city offers a high quality of life, with a mild climate, beautiful architecture, and a vibrant food and drink scene
• Porto is well-connected by public transportation, with easy access to the city center and other neighborhoods

Work Schedule: Full-time (40 hours per week), with flexibility for working from home

ASSUMPTION: The office environment at Körber Group is designed to foster collaboration and innovation, with a focus on results and a strong company culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• Final interview with the SEO & Content Marketing Lead and/or other team members

Key Assessment Areas:

• SEO and content marketing knowledge and skills
• Writing and editing abilities
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant SEO and content marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture
• Prepare examples of your work that showcase your writing and editing skills, as well as your ability to create engaging, optimized content

ATS Keywords: SEO, content marketing, digital content creation, writing, editing, storytelling, brand tone, SEO best practices, CMS platforms, HTML, metadata optimization, collaboration, cross-functional teams

ASSUMPTION: The application process for this role is likely to involve multiple stages, with a focus on assessing the candidate's technical skills and cultural fit.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
• SEO tools such as Google Search Console, SEMrush, Ahrefs, or Moz
• Analytics tools such as Google Analytics
• Project management tools such as Asana, Trello, or Jira

ASSUMPTION: The ideal candidate will have experience with relevant SEO and content marketing tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer focus
• Responsibility
• Integrity

Work Style:

• Results-driven and focused on delivering high-quality work
• Collaborative and able to work effectively with cross-functional teams
• Adaptable and able to manage multiple priorities in a dynamic environment

Self-Assessment Questions:

• Do you have a proven track record in SEO and digital content creation, with a strong portfolio of work that demonstrates your ability to create engaging, optimized content?
• Are you able to collaborate effectively with technical and creative teams, translating complex topics into digestible content?
• Do you have a strong command of English (fluent level), with excellent writing and editing skills?

ASSUMPTION: Körber Group values innovation, collaboration, and a customer-focused approach, seeking candidates who are results-driven, adaptable, and able to work effectively in a dynamic environment.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills
• The company operates in a competitive industry, with a focus on delivering high-quality solutions and services to clients
• The role may require occasional travel to other office locations or client sites
• The company's dynamic and international working environment may present cultural and linguistic challenges

ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment, with strong time management and communication skills.

📈 Similar Roles Comparison

• This role is similar to other SEO and content marketing positions, but may offer more focus on collaboration and cross-functional teamwork
• The role may require more experience with specific SEO tools or technologies, depending on the company's size and industry
• Career progression in this role may involve moving into a more senior SEO or content marketing position, or transitioning into a related field such as digital marketing or product management

ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and international working environment, with a focus on collaboration and cross-functional teamwork.

📝 Sample Projects

• Developing and executing an SEO strategy for a new product launch, including keyword research, on-page optimization, and content creation
• Conducting a content audit and gap analysis to identify opportunities for improving organic visibility and lead generation
• Creating and optimizing long-form content, such as blog posts or whitepapers, to support organic visibility and thought leadership

ASSUMPTION: The ideal candidate will have experience with relevant SEO and content marketing projects, with a strong portfolio of work that demonstrates their ability to create engaging, optimized content.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the company and this role in the coming year, and how can I contribute to addressing them?
• How does the company approach work-life balance, and what resources are available to support employees' well-being?

ASSUMPTION: The ideal candidate will be proactive and curious, with a strong desire to understand the company's culture, values, and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO and content marketing experience and skills
• Prepare examples of your work that showcase your writing and editing skills, as well as your ability to create engaging, optimized content
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.