SEO Content Prompt Specialist

📌 Core Information

🔹 Job Title: SEO Content Prompt Specialist

🔹 Company: L2TMedia

🔹 Location: Evanston, Illinois

🔹 Job Type: Full-Time, Hybrid (2 days in-office, 3 days remote)

🔹 Category: Advertising Services

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Entry to Mid-Level (0-2 years)

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Managing utilization of Large Language Models (LLMs) for content creation for a list of clients.
• Demonstrating strong knowledge of writing and editing best practices to resolve any QC issues related to AI-generated content.
• Evaluating the accuracy, efficiency, and scalability of various LLM providers.
• Collaborating with SEO, Content, Customer Success, and Sales teams to ensure client satisfaction.

ASSUMPTION: This role requires a strong focus on SEO content creation and optimization, with a significant portion of time dedicated to managing and improving LLM performance.

📋 Key Responsibilities

✅ Manage utilization of LLMs for content creation for a list of clients.

✅ Demonstrate a strong knowledge of writing and editing best practices to resolve any QC issues related to AI-generated content.

✅ Evaluate the accuracy, efficiency, and scalability of various LLM providers.

✅ Collaborate with SEO, Content, Customer Success, and Sales teams to ensure client satisfaction.

✅ Provide insight into changes in the industry and news or new tools relevant to L2T’s SEO and content offerings.

✅ Transfer technical aspects to customer-facing business language and anticipate nuances that may require workarounds or heightened training and quality oversight.

✅ Create, update, or validate SOPs to ensure content delivery adheres to L2T and industry best practices.

ASSUMPTION: This role involves a mix of technical tasks, such as managing LLMs and evaluating providers, and creative tasks, like editing and ensuring content quality.

🎯 Required Qualifications

Education: Bachelor’s degree in English, communications, marketing, or journalism preferred.

Experience: 1+ years of LLM experience with prompt engineering, including ChatGPT4 and Google Gemini, at minimum. 1+ years of editing and online publishing experience.

Required Skills:

• Excellent written and verbal communication skills.
• Efficient, precise editing skills and comfortable delivering constructive criticism.
• Collaborate and creatively problem solve across departments.

Preferred Skills:

• Experience managing large editorial calendars.
• SEO and/or copywriting experience.

ASSUMPTION: While SEO experience is not explicitly required, it is highly preferred and will be crucial for success in this role.

💰 Compensation & Benefits

Salary Range: $46,000 - $47,000 per year, based on experience and location.

Benefits:

• Medical, dental, vision, life insurance, short and long-term disability, commuter benefits, Paid Maternity Leave, Employee Assistance Program (EAP), 401(K) retirement plan with a company match, 15 PTO (1st Year), 12 Paid Holidays, and Summer Fridays.

Working Hours: Full-time, 40 hours per week, with a hybrid work arrangement (2 days in-office, 3 days remote).

ASSUMPTION: The salary range provided is based on the company's job posting and is subject to change based on the candidate's experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specifically focused on the automotive industry.

Company Size: 51-200 employees. This size allows for a more personal work environment and opportunities for growth and collaboration.

Founded: 2007. L2TMedia has established itself as a leader in digital marketing solutions for the automotive industry.

Company Description:

• L2TMedia provides paid search, SEO, retargeting campaigns, video advertising, OTT advertising, social media, and online reputation management services.
• The company offers a robust suite of digital products, making it one of the premier service providers in the automotive industry.
• L2TMedia is committed to maintaining a diverse, equitable, and inclusive workforce, ensuring equal opportunities for all qualified applicants and employees.

Company Specialties:

• Search engine marketing (SEM) and pay-per-click (PPC) advertising.
• Search engine optimization (SEO) marketing.
• Social media advertising and management.
• Reputation management.
• Display advertising and YouTube advertising.

Company Website: l2tmedia.com

ASSUMPTION: L2TMedia's focus on the automotive industry and its comprehensive suite of digital marketing services make it an attractive employer for candidates interested in the advertising and marketing fields.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals with relevant experience in SEO, content creation, and LLM management.

Reporting Structure: The SEO Content Prompt Specialist will report directly to the SEO and Content teams, collaborating closely with other departments to ensure client satisfaction.

Work Arrangement: This role follows a hybrid work arrangement, with employees working 2 days in the office and 3 days remotely, with an anchor in-office day on Wednesdays.

Growth Opportunities:

• As L2TMedia continues to grow, there may be opportunities for the SEO Content Prompt Specialist to take on more responsibilities and advance their career within the company.
• With a strong focus on SEO and content creation, this role provides an excellent foundation for a career in digital marketing or advertising.

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

🌍 Location & Work Environment

Office Type: L2TMedia's office is located in Evanston, Illinois, offering a professional work environment with modern amenities.

Office Location(s): 909 Davis St, Suite 420, Evanston, Illinois 60201, US

Geographic Context:

• Evanston is a suburb of Chicago, providing easy access to the city's cultural attractions, dining, and entertainment options.
• The office is conveniently located within a few minutes of the CTA and Metra, making it easily accessible by public transportation.
• The area offers a mix of urban and suburban living, with a variety of housing options and neighborhoods to choose from.

Work Schedule: Full-time, with a hybrid work arrangement (2 days in-office, 3 days remote).

ASSUMPTION: The convenient location of L2TMedia's office and the hybrid work arrangement make it an attractive option for candidates seeking a balance between urban and suburban living and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the SEO and Content teams to discuss the role's responsibilities and requirements in more detail.
• Final interviews with senior leadership to discuss career growth and company culture.

Key Assessment Areas:

• Writing and editing skills, with a focus on SEO content creation.
• Knowledge of Large Language Models and prompt engineering.
• Ability to collaborate and problem-solve across departments.
• Understanding of the automotive industry and digital marketing trends.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience with SEO, content creation, and LLM management.
• Be prepared to discuss specific examples of your writing and editing work, as well as your experience with LLMs.
• Research L2TMedia's services and industry focus to demonstrate your understanding of the company and its offerings.

ATS Keywords: SEO, content creation, Large Language Models, prompt engineering, editing, automotive industry, digital marketing

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, industry knowledge, and cultural fit within L2TMedia's collaborative work environment.

🛠️ Tools & Technologies

• Large Language Models (LLMs), such as ChatGPT4 and Google Gemini.
• SEO tools and platforms, such as Google Search Console, SEMrush, or Ahrefs.
• Content management systems (CMS) and publishing platforms, such as WordPress or Drupal.
• Project management and collaboration tools, such as Asana, Trello, or Jira.

ASSUMPTION: The SEO Content Prompt Specialist will need to be comfortable working with a variety of tools and technologies to effectively manage LLMs and create high-quality SEO content.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: L2TMedia prioritizes client satisfaction and strives to understand their unique needs and goals.
• Innovative: The company encourages creativity, continuous learning, and staying ahead of industry trends.
• Collaborative: L2TMedia fosters a team-oriented work environment, with employees supporting one another to achieve common goals.

Work Style:

• Hybrid work arrangement, with a balance between in-office collaboration and remote flexibility.
• Focus on results and accountability, with employees expected to take ownership of their responsibilities and deliver high-quality work.
• Opportunities for growth and professional development, with a strong emphasis on continuous learning and improvement.

Self-Assessment Questions:

• Do you have a strong understanding of SEO content creation and optimization strategies?
• Are you comfortable working with Large Language Models and managing their performance?
• Do you thrive in a collaborative, team-oriented work environment, and are you able to effectively communicate and problem-solve across departments?

ASSUMPTION: L2TMedia's customer-centric, innovative, and collaborative values make it an attractive employer for candidates who prioritize client satisfaction, continuous learning, and teamwork in their professional development.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously, which can be challenging for candidates who struggle with time management or prioritization.
• As the SEO landscape is constantly evolving, the SEO Content Prompt Specialist must stay up-to-date with the latest trends and best practices, which can be challenging for candidates who prefer a more stable and predictable work environment.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully in-office work environment.
• The role may require working with sensitive client information, which can be challenging for candidates who struggle with maintaining confidentiality or data privacy.

ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and professional development for those who are up for the challenge.

📈 Similar Roles Comparison

• Compared to other SEO-focused roles, the SEO Content Prompt Specialist places a greater emphasis on managing Large Language Models and creating high-quality, optimized content for a diverse range of clients.
• In the broader digital marketing industry, this role is unique in its focus on LLM management and prompt engineering, setting it apart from more traditional SEO or content creation roles.
• Career-wise, this role offers an excellent foundation for a career in digital marketing or advertising, with opportunities for growth and advancement within L2TMedia or other organizations.

ASSUMPTION: The SEO Content Prompt Specialist role offers a unique blend of technical, creative, and collaborative responsibilities, making it an attractive option for candidates with a diverse skill set and a strong interest in the digital marketing industry.

📝 Sample Projects

• Developing and implementing a comprehensive LLM management strategy for a portfolio of automotive clients, with a focus on improving content quality and SEO performance.
• Creating and optimizing a series of blog posts or articles targeting specific keywords and topics, with a focus on driving onsite engagement and improving search engine rankings.
• Collaborating with the SEO and Content teams to develop and execute a content audit and strategy for a newly acquired client, with a focus on identifying opportunities for improvement and maximizing ROI.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the SEO Content Prompt Specialist may encounter in their role, highlighting the importance of strong technical skills, creativity, and adaptability.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing LLMs and creating SEO content for clients?
• How does the SEO and Content team collaborate to ensure client satisfaction and maintain high-quality content standards?
• What opportunities are there for professional development and growth within the SEO Content Prompt Specialist role?
• How does L2TMedia support work-life balance for employees, particularly those working in a hybrid arrangement?
• What are the most challenging aspects of the SEO landscape, and how does L2TMedia stay ahead of industry trends and best practices?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities available to the SEO Content Prompt Specialist at L2TMedia.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience with SEO, content creation, and LLM management.
• Prepare examples of your writing and editing work, as well as any experience you have with LLMs or SEO content optimization.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.